Infinite Edge Consulting

Delivering the experience buyers are demanding today will require a shift in the overall operating model, strategy, approach to technology and processes. And while knowing what you need to do is a solid start, it is not the same as knowing how to do it so there is impact early on. We've spent the past several years working on the front lines with B2B clients including through our relationship with Folloze to transform their organizations to compete in this market. We know this is a critical driver of success for all B2B marketers yet they're struggling to make this transformation. That's why we have formalized an offering that helps to accelerate ABM-driven GTM operations for maximum impact - Introducing our ABX Maturity Practice! Transform your organization featuring ABX-focused services like: * Maturity assessment and strategic planning * Sales and marketing alignment * Change management * Team training and re-skilling * Tech stack optimization * Campaign execution * And more! “We believe scaling ABX is the key to driving meaningful impact for B2B brands and we are focused on helping companies execute on an effective strategy and enable teams to work better together to deliver a personalized experience in every moment,” said Executive Founder of Infinite Edge Consulting Mary Gilbert (Kerford) These services are being offered directly and through our partnership with Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform Read more on our new strategic services partnership in the press release here: https://lnkd.in/g2TQBFQB

As we head into a new season, let's elevate your leadership and unlock your creative potential. Join Future Ready CMO’s upcoming workshop, "Unbound Creativity: Breaking Through Barriers," and build on the momentum from our last session! This interactive event is designed for marketing leaders eager to reignite their creative spark and overcome project hurdles. We'll experience visualization techniques, set clear goals, and engage in collaborative problem-solving to advance with confidence. Connect with a supportive community, receive constructive feedback, and leave with a powerful intention to guide your path forward! #FutureReadyCMO #CreativeLeadership #MarketingInnovation #LeadershipDevelopment #Workshop #UnlockCreativity"

Thinking about going fractional? Mary Gilbert (Kerford), Co-Founder of Future Ready CMO and Infinite Edge Consulting, shares why the fractional CMO model is on the rise! As businesses seek more adaptable and cost-effective marketing leadership, the demand for fractional CMOs has surged by 50% in the past year. Fractional CMOs bring a wealth of experience from diverse industries, offering fresh perspectives and strategic insights that can be game-changers for companies of all sizes. They provide the flexibility to scale marketing efforts as needed, without the commitment of a full-time hire—making it a smart choice for startups and small businesses. Considering a shift to fractional, or thinking of hiring one? Read Mary’s latest blog to discover the benefits and decide if it’s the right move for your business:

Bad news: You're struggling with a marketing strategy that’s falling short. Good news: You’re not alone. Rising costs and shifting buyer behaviors are making old methods ineffective. Our affordable “reset” package has helped many startups quickly hit their targets by balancing immediate wins with long-term strategy. Don’t let a complex overhaul overwhelm you; our simple, actionable solutions rejuvenate your marketing efforts and drive lasting value. Ready for a change? Book your free consultation today!  https://lnkd.in/edn6gxui #MarketingConsulting #MarketingDevelopment #BusinessDevelopment #MarketingLeaders #MarketingStrategy

Today, we celebrate the hard work and dedication that fuels our dreams and drives us forward. Whether you’re taking a well-deserved break or enjoying a day of relaxation, we hope you find joy and recharge for the exciting opportunities ahead! Let’s take a moment to appreciate the efforts that make our goals possible. Cheers to all the amazing individuals who keep striving and thriving! Enjoy your day and make it memorable! 🎉

Every week I meet with at least two marketing leaders considering a move to fractional at some point in their journey. I love these conversations and find myself honing my own vision and reasons why every time I talk with them. I thought it might be helpful to share more of my philosophy and approach as a 4-year veteran of this fast-growing space. Special thanks to people who have significantly impacted my journey these last 4 years. Rhonda White Carilu Dietrich Jeff Shiner David McNeil Sydney Sloan Kate Bullis Latané Conant (she/her) Dee Anna Paredes Ashley Battle Etai Beck and so many others. Infinite Edge Consulting

At Infinite Edge Consulting, we’re your go-to experts for all things go-to-market. We team up with you to solve organizational puzzles and provide fractional talent wherever needed. Ready to elevate your strategy and have some fun along the way? Let’s explore new heights together:  https://lnkd.in/ekBdyqzF #MarketingStrategy #MarketingConsulting #BusinessLeaders #Leadershipdevelopment

🚀 Navigating Change, Driving Results 🚀 At Infinite Edge Consulting, we started with a mission to empower emerging brands to turn economic shifts into strategic advantages. 🌟 The current market demands agility, smarter operations, and innovative use of technology—and that's exactly what we bring to the table. 🔧 We're here to help you: ☑ Reset and realign your strategy 🔄 ☑Optimize operations for peak efficiency 📈 ☑Achieve tangible results with less hassle 💪 📊 Challenges we tackle: ☑Bridging the gap between marketing strategies and business goals 🎯 ☑Managing rising digital costs with diminishing returns 💸 ☑Adapting to the ever-evolving marketing success metrics 🔄 ☑Creating synergy across all marketing channels—from social media to SEO to PR 🤝 ☑Aligning marketing efforts with sales for cohesive growth 📊 Let's transform challenges into opportunities together! 💥 Link in the first comment to learn more about how we do this and who we work with ⬇ #BusinessGrowth #StrategicMarketing #OperationalEfficiency #EmergingBrands #MarketChallenges #BusinessStrategy #DigitalMarketing #SalesAlignment

Growth markets are thrilling, but global events offer the best lessons. Now is the time to watch for signals and prepare for the next upswing. As many scale-ups restructure for stability, a holistic, growth-focused marketing strategy is crucial. Since 2020, we've learned that mindset, focus, and decisive action are essential through all market cycles. How is change impacting your business & leadership? https://lnkd.in/eGaXaxb9 #MarketingStrategy #b2bmarketing #marketingleaders #leadershipdevelopment #scaleupbusiness

Three content headaches every B2B marketer knows all too well: 1. Fragmented Strategy: Struggling to align content with brand narrative and audience needs without a unified, data-driven approach. 2. Inefficient Processes: Wasting time and resources on content creation and optimization due to disjointed processes. 3. Measuring Effectiveness: Difficulty in linking content performance to business goals and proving its value. Addressing these issues requires a strategic, data-driven approach and streamlined processes. Improve your content strategy and drive better results. Looking for a solution?  https://lnkd.in/gGX6U3GX #MarketingStrategy #ContentStrategy #B2BMarketers #B2BMarketing #ContentEngine"