Delivering the experience buyers are demanding today will require a shift in the overall operating model, strategy, approach to technology and processes. And while knowing what you need to do is a solid start, it is not the same as knowing how to do it so there is impact early on. We've spent the past several years working on the front lines with B2B clients including through our relationship with Folloze to transform their organizations to compete in this market. We know this is a critical driver of success for all B2B marketers yet they're struggling to make this transformation. That's why we have formalized an offering that helps to accelerate ABM-driven GTM operations for maximum impact - Introducing our ABX Maturity Practice! Transform your organization featuring ABX-focused services like: * Maturity assessment and strategic planning * Sales and marketing alignment * Change management * Team training and re-skilling * Tech stack optimization * Campaign execution * And more! “We believe scaling ABX is the key to driving meaningful impact for B2B brands and we are focused on helping companies execute on an effective strategy and enable teams to work better together to deliver a personalized experience in every moment,” said Executive Founder of Infinite Edge Consulting Mary Gilbert (Kerford) These services are being offered directly and through our partnership with Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform Read more on our new strategic services partnership in the press release here: https://lnkd.in/g2TQBFQB
So excited for this new program! It's been incredible seeing the growth of our clients when utilizing our ABX Maturity Practice. Excited to be able to continue to grow and take this practice to new organizations 😊
Mary Gilbert (Kerford) Dee Anna Paredes Ashley Battle Rebecca Lashley Congratulations team! It's been a pleasure working alongside each of you and I cannot wait to see what's possible with the Infinite Edge Consulting + Folloze partnership. 🚀
So happy to see this new partnership flourish between two future ready organizations. Excited to see what is to come 🙌🏽
#B2B #InfiniteEdge #IECpartnership #InfiniteEdgePartnership #TransformToABX #ABMstrategy #B2BMarketing #B2BMarketingTransformation #B2BMarketingStrategy
This is such an exciting day. One that Dee Anna Paredes, Rebecca Lashley, Ashley Battle, and our team have been working towards for several years now. What started as a desire to help our clients thrive in this market has turned into a really popular offering. So we formalized it. Thanks also to our partners Folloze who continue to inspire us that performance is possible!
Congratulations to the entire Infinite Edge Consulting team on this launch! ABX isn't the future anymore.. it is now and can't wait to see how the team brings ABX to life with organizations. 👏👏
Beyond exciting to see the official unveiling of the amazing ABM work we've been delivering to our business partners including Folloze! 🚀 🎇 Looking forward to more goodness ahead with Mary, Dee, Ashley and the entire Infinite Edge Consulting team!
Kristi Tutt
1y
I'm doing a happy dance right now celebrating this awesome partnership!!! Big things are HAPPENING 🌟
Fractional Head of Marketing & Strategy Lead
1ySo excited to formalize our ABX Maturity Practice and help more clients accelerate their success! Our team has worked hard on developing and elevating these services over the years. I'm grateful for our passionate team and inspiration from our clients that helped us to bring this all together💥