Influential PR

This week I took a major leap in my career by joining my close friend of 20 years, Helen Sharp, in business. I am now Partner & COO at Influential PR, a boutique PR agency supporting mission-driven, eco and startup companies. With my experience, we will be branching out into beauty, wellness, hospitality and travel. (Sky's the limit!). I'm so excited for this next chapter in my life! I want to thank all my friends and family, and former amazing colleagues at Golin for being so supportive during the transition. And, of course, reach out if you know anyone/brands looking for PR or Influencer marketing support. molly@influentialpr.com

Can luxury fashion ever be fully sustainable? I love this headline so much because it's a question that should be on the minds of everyone––from designers to consumers. According to the Ellen MacArthur Foundation, fashion generates 40 million tons of textile waste globally each year, much of it unneeded – despite cotton's recyclable nature, fewer than 1% of cotton materials were recycled in 2020. Conversations like these need to be had. Innovative companies like our client, GOZEN, are only one of the many emerging sustainable textile manufacturers starting to make waves in the fight against the industry's waste problem. Big thanks to Faran Krentcil for including Gozen in a recent piece for BBC. "In October, Kering brand BALENCIAGA debuted a collaboration with Gozen, a female-led Turkish biotech company making a fabric called Lunaform from microalgae. "It is only one look for now," says co-founder Ece Gozen, a former womenswear designer, from her Istanbul studio. "But it shows the possibility of connecting the dots from what I learned from the fashion industry and what we can do in this [sustainable] space." Link to the whole article in the comments!