INFUSE

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B2B buyers now navigate almost 70% of the buying process on their own before engaging with sales. This shift makes content an essential driver of demand generation—but only if it is truly buyer-led. With increased scrutiny on content quality and the rise of AI-generated material, buyers expect content that is hyper-relevant, decision-enabling, and tailored to their journey. Yet, 51% of buyers say the content they receive is too generic. To capture demand and accelerate conversions, organizations must embrace buyer-led content strategies that prioritize personalization, data-driven insights, and seamless buyer experiences. Read now to learn how to build demand-ready content in 5 steps: https://lnkd.in/dty-6UD4 #INFUSEInsights #DemandGeneration #INFUSEOutlook

If you've been following the news, by now you've read all about the INFUSE x HG Insights partnership and new activated solution! And just in case you haven't, many sources are covering the industry-rocking collaboration. Some of our favorite coverage, insights and analysis is from Yahoo and Yahoo Finance. Here's why it matters: You can now seamlessly connect demand generation activation with global market intelligence, empowering sales and marketing professional to: – Optimize competitive displacement strategies to expand market share – Identify and engage high-value accounts with precision – Activate whitespace ABM programs to uncover untapped opportunities – Strengthen channel partnerships for greater market penetration Learn more here: https://yhoo.it/4bLOmm3

As Q1 comes to a close, go-to-market and demand generation teams are refining their strategies to align with shifting buyer priorities. The fifth edition of the INFUSE Outlook report reveals the key marketing and purchasing trends for the year ahead, backed by insights from 2,000+ decision makers. Key findings include: 💡 The shift from growth-at-all-costs to innovation through efficiency 🌟 Buyer enablement as a driver for qualified engagement 📈 The pivot to buyer-led strategies to increase CLTV 🤖 Strategic investments in AI, Cybersecurity, and Cloud to drive measurable impact 🌐 The next evolution of channel partner marketing With 2025 priorities in flux, now is the time to refine strategies and accelerate momentum for the months ahead. Read Outlook 2025: Buyer-Centric Strategies to Drive Efficient Growth now: https://lnkd.in/dMcawY4j #INFUSEOutlook #B2BMarketing #DemandGeneration

If we look at today’s complex buyer journeys, finding the right MarTech stack is a must for high-performing marketing. From streamlining operations to enhancing personalization and driving measurable results, marketing technology is the backbone of B2B strategies to engage prospects and clients. In our latest webcast, marketing operations leader Jasmina Shappy will dive into: 🔶 The critical role of MarTech in achieving strategic goals 🔷 How to align sales and marketing for business success 🔶 The perfect balance between technology and human-centric marketing INFUSE clients and partners can watch now free of charge: https://lnkd.in/dAQ399gV #INFUSEAcademy #eLearning #B2Bmarketing #DemandGeneration #MarTech

Today marks the March Equinox, bringing the official start of spring in the Northern Hemisphere and fall in the Southern Hemisphere. 🌞 For those welcoming spring—may your longer days be filled with sunshine! 🍂 For those embracing fall—may the season bring milder temperatures and new beginnings!

Are you attending the Forrester B2B Summit in Phoenix, AZ? Join INFUSE at Club6 for an exclusive VIP event: 🤝Networking with B2B leaders 🗣️Premium amenities to unwind from the conference buzz 🥂Complimentary food and drinks RSVP now to secure a spot for yourself and a guest: club6.infuse.com #ForresterB2BSummit #Club6 #6sense #Phoenix

Hot off the press! 📰   Partners INFUSE and HG Insights announce the launch of four exclusive integrated solutions—designed to seamlessly connect demand generation activation with global market intelligence:   🚀High Growth Competitive Displacement 🔗High Growth Ecosystem 🔍High Growth Discovery 🌐High Growth Channel   Learn how this powerful collaboration helps businesses prioritize high-value accounts, expand market reach, and optimize resources with pinpoint precision at our official partnership page: https://lnkd.in/dvaYMvrV   #HGInsights #DemandGeneration #TechnologyIntelligence #B2Bmarketing #Partnership

Read this month’s Beacon to explore buyer enablement best practices to foster long-term relationships with your buyers. 📺 [Webcast] The Ultimate Guide to Losing B2B Buyers—Fast, featuring speakers Jeff Cleasby and 🌎 Victoria Frederika A. 💡 Why Buyer Enablement is Critical in the B2B Buying Process 📈 Why Demand Generation Generates More ROI than Lead Lists 📞 How to Get Your Buyers to Contact You First #AI #B2Bgrowth #demandgeneration #marketing #newsletter

We are excited to announce that INFUSE has received Trusted Seller verification on TrustRadius! This recognition places us among the top brands on TrustRadius, ensuring buyers get transparent, unbiased, and up-to-date information for confident decisions. INFUSE previously received the TrustRadius 2025 Buyer’s Choice Award for our excellence in demand generation. Based on outstanding client reviews, both of these distinctions highlight our commitment to innovation and exceptional support. View our accolades here: https://lnkd.in/dfe-hnBs #INFUSE #TrustedSeller #BuyersChoice2025 #DemandGeneration