INFUSE

INFUSE is a Gold sponsor of B2B Marketing Exchange East (B2BMX) in Alpharetta, GA (Oct 1-3)! 💡 Attend 50+ sessions and workshops featuring: • Actionable advice on how to adapt your strategy to the age of buyer-led journeys, AI, and anonymous buyers • Insights from successful marketing campaigns and strategies • Networking with marketing professionals in collaborative sessions and discussions Don’t miss our case study on day one where INFUSE CRO Dan Freeman will be revealing the potential of an integrated demand program to drive sales pipelines. Join us at 14:15 in Track Room 1. 🎟️ Register now: https://lnkd.in/dmCjYfDg

Attention Londoners—we’re coming in hot with our heaviest cannons! 🚀 Join us aboard the HMS Belfast on September 24th for an exclusive look into the future of B2B marketing. We’re thrilled to have GTM trailblazers Carol Howley, CMO at Exclaimer, and David Verwey, EMEA VP & DPO at INFUSE, lead our deep dive into Crafting Winning Growth Strategies. We’ll explore the latest trends in B2B buyer journeys, share key takeaways from our latest 2024 buyer journeys research and discuss innovative AI applications, and pioneering go-to-market strategies for 2025 and beyond. This invite-only event has just a few spots left, so if you’re in town and looking to arm yourself for 2025, sign up, grab a cocktail and come on board! (ok, ship-related puns now officially over). Lastly, big thanks for the amazing teams at Infuse and Exclaimer for making this happen - Natasha Matthewman, Carly Albright, Joshua Karsh and many more. For more info and request to join: https://lnkd.in/dmAVpyvB #B2BMarketing #AI #ContentIntelligence #LondonEvents

Increased buyer independence has highlighted the importance of inbound marketing. Yet, 61% of marketers report that their businesses primarily depend on outbound marketing strategies. Employing demand generation allows organizations to leverage both inbound and outbound marketing, delivering a cohesive omnichannel experience that matches buyer preferences and effectively addresses their pain points. Read our article to learn how demand generation can elevate your outbound marketing strategy to achieve unparalleled outcomes. https://lnkd.in/dG7Q6BdW #DemandGeneration #B2Bmarketing #OutboundMarketing

The channel space continues to prove its resilience, delivering substantial ROI despite ongoing macroeconomic challenges. Yet, many organizations still haven’t tapped into its full potential. In our latest article, we explore the three main challenges of navigating channel marketing partnerships and share strategies to overcome them. From selecting the right partners to maximizing engagement, these insights are essential for any organization seeking to harness the full potential of the channel. https://lnkd.in/dfNMa4c4 #DemandGeneration #B2Bmarketing #ChannelMarketing

On a date that should never be forgotten, we remember those affected by the tragedy that took place on September 11th, 2001, and honor the memory of the lives lost.

Join us at 6sense Breakthrough (Oct 7-10)! 🚀 Explore the latest trends in MarTech, ABM, and automation alongside 1000+ marketing and sales leaders 💡 Participate in hands-on workshops focused on demand generation, prospecting, and advertising 📈 Don’t miss “From Personas to Revenue Attribution” on October 9th at 11:30 AM, where our COO Larysa Zakirova will showcase a detailed roadmap for developing brand-to-demand programs with the latest MarTech Register now for a 10% discount: https://lnkd.in/dHgztTZm #6sense #6sBreakthrough24 #DemandGeneration #LasVegas

Join INFUSE demand experts and industry leaders at Forrester’s B2B Summit EMEA (7-9 October, UK)! This year's summit explores the impact and disruption caused by generative AI in the marketing space, as well as how to address the changing preferences of B2B buyers. Attend 30+ role-based sessions, featuring: 🌟Adapting the client experience to match the preferences of Millennial and Gen Z decision makers 🤖Leveraging AI in marketing to maintain a competitive edge 📈Evolving your GTM strategy and revenue processes 📝Skill-Building Workshops with Forrester analysts ⛵Our INFUSE demand experts will be readily available at the summit to discuss key takeaways, and how demand generation and AI can bolster your GTM and marketing strategies. 🎟️Register now: https://lnkd.in/d5G4Z-bN

Attending #Dreamforce 2024 (Sept 17–19, San Francisco, CA)? Connect with us there! Join Andrew Sambrook, Becky Bogart, Kevin Ebmeyer, Petya Dolaptchieva, and Rebecca Yarnold, alongside our partners from 6sense, to discuss key highlights from the event, exploring the biggest AI and technology shifts of our time. Make sure to also visit us at Club6, a VIP oasis just two blocks away from the conference, where you can enjoy: 🍸 Over 100 selections of refreshing cocktails and mocktails 🌮 Tasty Mexican bites served all day 🍻 Relaxed networking, breakfast, and happy hour 🎁 Unique giveaways and swag Secure VIP access to Club6 for yourself plus a guest here: https://lnkd.in/dikRFvnJ #DemandGeneration #B2Bmarketing #Dreamforce2024

Demand generation is a full-funnel strategy that engages prospects at every stage of their buyer's journey. As a long-term initiative, it focuses on increasing brand awareness, building trust, and nurturing relationships, ultimately driving a consistent flow of qualified prospects. However, with the growing complexity of the B2B buying process, many demand generation tactics have become outdated, leading to common misconceptions. This article explores strategies to avoid these pitfalls, including: ➡️Shifting away from lead generation as the sole focus: While acquiring sales-ready leads is crucial for achieving short-term goals, investing in nurturing strategies and client lifetime value (CLTV) is vital for sustained business growth. 💡Evolving sales approaches: With 87% of buyers expecting sales representatives to act as advisors, the traditional model of BDRs focusing mainly on lead generation and outreach is no longer sufficient. 🤖Extending AI usage beyond content creation: The convenience and affordability of AI-generated content has resulted in 65% of it becoming irrelevant to buyers. To stand out, brands must deliver high-quality content tailored to their audience's needs. 🎯Targeting the entire buying group: As buying groups now often include up to ten members, focusing on only a few risks neglecting key decision makers. Read the full article to discover more about demand generation anti-trends and how to address them. https://lnkd.in/dFaSsRr7 #DemandGeneration #B2Bmarketing #OwnYourFunnel