INNBEAUTY PROJECT

INNBEAUTY Project launched at Sephora on the 'Next Big Thing Wall', now less than two years later we are Sephora's 2024 Breakout Brand of the Year. "Sephora is at the forefront of new beauty brands as they in many ways hold the keys to the kingdom. We’ve been big fans of INNBEAUTY Project for a while—we even placed them in our first class of NB100, the next big brands in beauty." Thank you to NewBeauty and Allie Hogan for highlighting Jen Shane and Alisa Metzger's journey as they build one of the fastest growing brands on the market. Read the full story here: https://lnkd.in/ggsZ8EBG

INNBEAUTY Project was named Sephora's Breakout Brand of the Year for 2024. See how the brand, led by two women founders, is succeeding despite a competitive market. "Founded in November 2019, INNBEAUTY’s approach to pricing and formulation, alongside its wide demographic lens, is indeed doing things differently — and it’s working." Thank you to CEW (Cosmetic Executive Women) and Paige Herman-Axel for telling the story of our meteoric rise, driven by Jen Shane and Alisa Metzger's vision of uncompromising innovation. Read the full story here: https://lnkd.in/eghRZzBg

Extreme Cream is the ultimate high performance skincare solution. Gorgeous, glossy glow, sculpted complexion and so much more - even the Allure editorial team agrees. ✨ Why Allure Editors Love It: The INNBEAUTY Extreme Cream is the firming, lifting, tightening, plumping formula you've been fantasizing about. It targets loss of elasticity—something pervasive (and sometimes pretty frustrating) in aging skin—with a blend of peptides, ceramides, and a plant-based retinol alternative. You can apply the luxe formula morning and night, and it doubles as a lovely, glowy, hydrating base under makeup. https://lnkd.in/em7wR-CJ

INNBEAUTY Project is honored to be named to NewBeauty's NB100, a definitive guide to what's next in beauty showcasing groundbreaking innovation and visionary approaches. Co-Founders, Alisa Metzger and Jen Shane, had a vision for high performance skincare driven by uncompromising innovation. Our guiding principle is that if we can't bring to market a superior product when it comes to efficacy, quality and price - we don't bother. As one of Sephora’s fastest growing skincare brands and being named the retailer's ‘2024 Breakout Brand’, we have proven the immense appetite and whitespace for a brand like ours, especially in a prestige environment. Thank you to the entire NewBeauty team for this recognition! Read our profile and see the full list of winners here -  https://lnkd.in/ddpefSFg

Mineral suncare meets clinical skincare. INNBEAUTY's award winning Mineral Sun Glow SPF 43 PA+++ pushes the boundaries of topical skincare to deliver a natural, radiant finish with no white cast. A beauty editor favorite, this groundbreaking innovation won Oprah Daily's First Annual Sun Award for Best Glow Giver. Judged and selected by industry leading dermatologists and skin experts, this award is a testament to our meticulously cocktailed formula that performs at the highest level while revealing a gorgeous natural glow. Read the full list of winners here https://lnkd.in/gAWi6rDC

Clinically proven results shouldn't have to cost $200+ In a market saturated by products that target only wrinkles, Extreme Cream is the ultimate high performance skincare solution. This luxe moisturizer leaves skin with a gorgeous glossy glow while potent, clinically proven anti-aging ingredients visibly firm, lift, smooth, & contour the skin. We conducted final formula clinical studies to show clinically proven results from one week through six weeks - and the results are astounding! 🫧Significantly increase skin’s hydration - 85% increase after one application and over 130% increase after six weeks. 🫧After six weeks, users experienced visibly increased firmness, increased elasticity, increased facial contour, and decrease in wrinkle length A cutting edge innovation turned award-winning, top-selling moisturizer at Sephora. Shop now at Sephora and innbeautyproject.com.

🏆Breaking News! 🏆 NYLON has named Extreme Cream Firming & Lifting Moisturizer to its 2024 Beauty Hit List! One of just nine products awarded and the only moisturizer on the list, this incredible honor is a testament to our high performance, high value formula that delivers clinically proven results at the highest level. Faith Xue, Executive Beauty Director at BDG says it best - "Rich. That’s the best word to describe the texture of this moisturizer, and also how you’ll feel every time you apply it. It’s supremely hydrating and melts into the skin, while not clogging pores.” Congratulations to our Co-Founder and Head of Innovation, Jen Shane and the entire INNBEAUTY team! Extreme Cream and this award embodies our vision of high performance skincare solutions that push the boundaries of topical skincare innovation. See the full list of winners here - https://lnkd.in/e-Jj3Uyd

INNBEAUTY Project is driven by innovation, developing high performance, high value skincare solutions. We believe that clinically proven results shouldn’t have to cost $200+. Whether you’re looking for potent anti aging benefits, deep hydration, or efficacious treatments, our meticulously cocktailed formulas solve skin concerns holistically, at the highest value on the market. Transform your routine for under $80 with Elastic Skin and Extreme Cream, the most potent anti aging treatment serum and moisturizer on the market. Clinically proven to firm, lift, and contour the skin and go beyond the boundary of what’s possible in topical skincare. Are you ready for extreme results? Shop the Age Defying Duo exclusively at innbeautyproject.com ✨

If we can’t develop a superior product at the highest value - we don’t bother. INNBEAUTY Co-Founders, Alisa Metzger and Jen Shane, saw whitespace in the sunscreen category for clean mineral SPF formulations that were seamless to apply, didn’t feel sticky or greasy, and went above and beyond the average sun protection product. After three years in the making, you can finally level up your sunscreen routine with innovative formulas that glide onto skin and lips for three levels of protection, deep hydration, and a gorgeous, radiant finish with our Mineral Sun Glow SPF 43 PA+++ and Sun Balm SPF 30 Lip Balm. Why Mineral SPF - especially on the lips? ✨ Gentle on sensitive skin and lips; our formulas are non-irritating and hypoallergenic ✨ Mineral SPF offers a physical sunblock vs chemical SPF which absorbs into skin ✨ SPF requires reapplication; chemical blockers pose health concerns around absorption into the skin & bloodstream - especially on lips.  ✨ Lips often get the most direct sun exposure and need to be protected. Our hydrating, cushiony formula deeply moisturizes dry, chapped lips and prevents early signs of lip aging - loss of volume, fine lines and moisture loss.

Category Breakthrough! Mineral SPF like you’ve never seen - now in a lip treatment balm. Meet Sun Balm Mineral SPF 30 Broad Spectrum Lip Balm ☀️ Sun Balm SPF 30 is a deeply nourishing mineral broad spectrum SPF 30 vegan lip balm with a sheer wash of glossy color. This cushiony, hydrating formula deeply moisturizes dry, chapped lips and protects against damaging UVA & UVB rays. Plus prevents early signs of lip aging - loss of volume, fine lines and wrinkles, and moisture loss. Available in three gorgeous, glossy sheer shades - Pink, Rosy Brown and Latte. Key Ingredients: ✨13.5% non nano Zinc Oxide: broad spectrum UVA & UVB protection ✨Squalane and Jojoba Oil: deeply moisturize and visibly plump lips ✨Mango & Shea Butter: Soothe and condition dry, chapped lips ✨Antioxidant rich for potent antioxidant protection. The only mineral SPF lip balm at Sephora. Level up your lip balm today exclusively at sephora.com and innbeautyproject.com.