INNBEAUTY PROJECT’s Post

Do you agree with my guidance on how rhode skin should launch its retail strategy? Some of my advice was based on the expertise I gained while sitting on the Morphe board. Drop your comments below - I’d love to hear your thoughts!

🌟 Have you heard of the "Lipstick Index" coined by Leonard Lauder? 🌟 Despite economic uncertainties, the beauty industry continues to show impressive resilience. Sephora recently announced a record sales year, reporting an astounding €86.2 billion in revenue and €22.8 billion in profit. This success is attributed to strong organic growth across the majority of its business units. Prestige beauty sales outpaced mass-market beauty sales in Q1 2024. Prestige beauty sales grew by 9%, compared to a modest 2% growth in the mass-market segment. This shift suggests that even in challenging economic times, consumers are gravitating towards luxury beauty products. The beauty industry remains vibrant and adaptable, reflecting a deeper consumer preference for high-quality and premium experiences. 🌹💄✨

Ever get the feeling you are seeing the same brands in almost every retailer's beauty assortment? Well, you probably are. Beauty Independent's Erica La Sala digs into this topic by looking at how much the pendulum has swung among retailers since 2021. Gone are heady days of retailers onboarding dozens of new untested brands at the same time. Nowadays, buyers from Nordstrom to SEPHORA, Cos Bar and Saks Fifth Avenue are playing mostly defense, putting their limited resources on tried and true brands where sell-through is almost certain, with brands like NEST New York, Augustinus Bader, NuFACE and Dyson reaping the rewards of being the "steady stalwarts". And when they onboard the occasional new brand, retailers are balancing the desire for newness and innovation, with the cold hard reality that a brand has to have the commercial muscle (funding and resources) to successfully launch and grow their business at a retailer--over several years. Creating a new adage that "POs don't drive funding, but funding drives POs". And before you start blaming retailers, take a moment to look at their reality. Rising cost structures, theft and even competition from brands, means there are very few bright spots in the world of beauty retailing. This has forced many retailers out of business since the pandemic, while others have had to merge or sell to survive. And those still standing have had to adapt, and are playing it much safer than they used to. What does this mean for new brands? It means that the bar for retail distribution is now at an all-time high. A good founder story, fun packaging and clean ingredients just won't cut anymore. Risk averse retailers are looking for the closest thing they can find to a "sure bet"; they are on the lookout for brands that offer not just promise but proof—demonstrable effectiveness, clear competitive advantage, market traction, and the capacity to succeed in the retail environment. #weareindiebeauty #hereforthefierce #beauty #beautybusiness #beautyindustry #beautybrands #beautyretail #beautyentrepeneur #cosmetics #skincare #haircare #retail

Getting into a retailer like SEPHORA is a huge accomplishment. Once small brands get that initial yes they quickly get hit with the reality that they are in direct competition with 100s of other companies. Some of that competition is going to be multi-national companies that spend hundreds of thousands of dollars to support their brand’s success in Sephora alone. Indie brands cannot compete with that kind of financial power. It’s one of the reasons I support the merchandising effort this retailer has done under The Next Big Thing. The section highlights many of the new entries coming into the retailer. It gives a collective nod to the underdogs. It also becomes a pivotal benchmark for how much product will be sold from those shelves. Products that do well in this section...stay in the store. Products that do not sell well in this section....get discontinued from the store. I encourage customers to seek out The Next Big Thing sections in Sephora. There are separate sections for skin care and hair care in each store nationwide. Black and brown founded brands are being highlighted here. They must be supported to survive. #IndieBeauty #BlackBeautyBrands #Sephora

The boundaries between digital and physical spaces are becoming increasingly blurred, and Fenty Beauty is at the forefront this SZN. To launch its Fenty Holiday collection, the brand has teased a digitally conceived bodega, the FENTY FRESH MARKET. Marketed as being 'Open 24/7', it seamlessly links to Fenty Beauty's own online presence, as well as it's partnerships with SEPHORA and Ulta Beauty. For me this innovative approach highlights how brands are really beginning to think physically when crafting their overarching narratives. But the big question remains: will we be able to 'checkout' this concept in real life anytime soon? Given the brand's recent pop-up space at Selfridges Corner Shop, it most definitely could be on the shopping list. What brands have caught your attention with how they are 'Reinventing Retail'? #BrandExperience #BrandActivation #RetailInnovation #FentyBeauty IPOS IGNITE Shop Drop Daily

A interesting study I reed today #Data Strategic Moves in the #Beauty #Industry 🌟 As the tides of #War and #Recession , #LVMH cosmetic jewel, #Sephora, has carved out an enviable position. With an astute understanding of consumer behavior, Sephora rode the "lipstick effect" to an impressive $15.4 billion revenue, as shared by CEO Guillaume Motte with The Financial Times. Amidst economic fluctuations, this phenomenon – where consumers indulge in affordable luxuries – has propelled Sephora to become LVMH’s third-largest brand, trailing only the iconic #LouisVuitton and #ChristianDior This success story isn't just about beauty products; it's a masterclass in agility and market acumen. In the world of luxury and cosmetics, while one beauty giant takes a bold step forward, another adjusts its strategy, leading to a fascinating dance of business maneuvers. Sephora’s trajectory is a testament to that, showing that with the right insight and innovation, targets aren’t just met; they’re exceeded ahead of time. As professionals, let's take note of Sephora's strategy. Whether it’s the allure of a lipstick or the promise of a skincare routine, understanding customer inclinations can lead to substantial growth, even in times when purse strings tighten. Keep an eye on the beauty sector; there’s much to learn about the art of resilience and the science of consumer delight. #BeautyIndustry #BusinessStrategy #LVMH #Sephora #ConsumerBehavior #LipstickEffect #Innovation #LuxuryBrands #Startup #India, #asia #singapore #Innovation, #Management, #HumanResources, #DigitalMarketing, #Technology, and #creativity

Are you getting the feeling that beauty retail assortments are looking more same-same lately? Well, if so, you're not the only one. While specialty retailers like Sephora and mass market giants like Target are busy on-boarding gobs of new and emerging brands to entice shoppers to buy, other retail players are doubling down on multi-million dollar anchor brands to boost profits this year. A big thank you to Shelby Olsen, Stephen Letourneau, Kelly St. John, Karen Hayes and Sarah Broyd of Clarkston Consulting for unpacking what's going on with retail assortments. Beauty Independent https://lnkd.in/egzHjq_7

It's time to embrace A.I. beauty tech! By leveraging Eve V skin analyser's advanced product recommendation algorithm, we can guide consumers to the perfect skincare products and treatment plans. Let's not just spend less, but let's spend right. #BeautyTech #AIBeauty #EveV #SkinAnalyser #SkincareTech #SmartSpending

🤫 Rumor has it... rhode skin may expand beyond DTC and enter a major retailer this year, most likely #Sephora or #Ulta. Beauty Independent's latest piece by Erica La Sala features beauty leaders speculating on Rhode's move. Check it out in the comments. 🔗 Here's my take 💭 💖 Rhode excels in branding and building love among fans. They've stood out in a sea of celeb-founded brands that flopped. Founder Hailey Bieber has landed among the ranks of Selena Gomez and Marianna Hewitt, in how they leverage their reputations and communities to drive success. 🧩 In simple terms: Brands often enter Sephora to boosts awareness and global reach vs. Ulta to focus on accessibility, sales, and market penetration. Sephora's focus is prestige brands, while Ulta offers a wider breadth, covering mass to masstige to prestige. 💄 Rhode's high-end masstige pricing could lean towards Ulta, but with similar cult-favorite brands' successes at Sephora (Rare Beauty, Fenty Beauty by Rihanna, Summer Fridays), I'd say signs point toward Sephora. 👏 Success at *either* retailer, though, requires strong infrastructure to support the logistical beast that is wholesale, choosing a retailer that will support them (e.g., end-caps, marketing opportunities), and not losing focus on nurturing their existing community. Where will rhode skin land? Drop your guess in the comments 🤔 #rhodeskin #beautyindustry #beautyretailers