innov8.ag reposted this
To solve problems - look for pain. Identify what is wrong and how can you use what you do and know well to address those problems. A highlight of #IFPA show was listening to Netflix co-founder Marc Randolf talk his idea strategy. When you distill everything down, innov8.ag is trying to do just that - identify pain points for growers and solve them. They do this not by forcing new cool technology upon growers, but by demonstrating to them how they can leverage technology to augment their existing operations. Perhaps most importantly, innov8's value proposition is how to integrate all that tech together and so that growers can use their resources more efficiently. What I love Steve Mantle is his insatiable curiosity. He's always asking questions and trying to learn so he can bring more value to his clients. I was glad to spend time during the IFPA show working with Steve and talking to people in the produce industry. I learned a lot about avocadoes, blueberries and other commodities. Pressures are the same, and I think all of us in ag can learn together to make real progress. This is Agtech done right.