Innovative Environments reposted this
We snagged a nice honor at the SEGD design conference in Dallas last week. Our work at the Austin HQ of NI (National Instruments) earned a merit award in the Branded Environments category. The SEGD Global Design Awards ceremony honored 29 of nearly 300 entries submitted by firms from around the world. Ours is the only Texas-based firm to have won an SEGD honor this year, making this a fun win to land in our home state. The awards set the standard of excellence for experiential graphic design, and encompass seven categories that represent key practice areas: branded environments, digital experiences, exhibitions, placemaking, public installations, strategy/research/planning, and wayfinding. A multidisciplinary jury evaluated projects based on their effectiveness in connecting people to place, creating unique and memorable user experiences while solving design challenges. This latest award makes our work with NI a hat trick in the design awards circuit this year, joining honors from AIGA Design and Graphis Inc. See the full NI case study on our website, or enjoy a tour of this year’s winners at segd.org. We’re grateful to the wonderful client team at NI; Gensler for planning and interiors; and Innovative Environments and Serigraphics for fabrication and installation. Special thanks to DCL (Design Communications Ltd.) for sponsoring (and making) this year’s awards. #SEGDGlobalDesignAwards #GlobalDesignAwards #GDA #2024SEGDGlobalDesignAwards #2024GlobalDesignAwards #2024GDA