We're excited to share that Alison Aylward is the newest member of the inPowered AI family! Welcome to the team, Alison 🚀 #inPoweredAI
inPowered AI
Advertising Services
San Francisco, California 6,925 followers
AI for Your DSP & Native Channels
About us
inPowered AI enables agencies and brands to maximize their advertising ROI. The company’s AI solutions integrate directly into DSPs and Native Advertising channels to increase campaign performance by 50% - 300%. Whether the goal is to drive traffic, engagement, leads, conversions, or ROAS, inPowered AI deploys the right algorithms to maximize media efficiency. inPowered AI was founded in 2014 by Peyman and Pirouz Nilforoush after their previous company, NetShelter, was acquired by Ziff Davis.
- Website
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http://www.inpowered.ai
External link for inPowered AI
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- earned media, word of mouth advertising, digital advertising, internet marketing, technology marketing, automotive marketing, content marketing, online marketing, brand marketing, paid owned earned media, converged media, mobile advertising, custom bidding, DSP, and DV360
Locations
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Primary
425 2nd St
Suite 300
San Francisco, California 94107, US
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79 Madison Ave
New York, New York 10012, US
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Employees at inPowered AI
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Ramendra (Ram) Singh, Ed. D.
President / Chief Analytics Officer / CMO / Chief Product Officer. Successfully led large organizations. Award-winning empathetic leader, coach, and…
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Peyman Nilforoush
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Suzie Ewing
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Laura Gaffney
Head of Strategic Partnerships | Advisor | Consultant & Coach | Top Women in Media & AdTech Winner 2022 - AdExchanger & AdMonsters
Updates
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We're thrilled to welcome Magui Domínguez to the inPowered AI family - happy to have you onboard, Magui! #inPoweredAI
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We're in NY for Adweek! Drop us a note if you'd like to say hello 👋 #inPoweredAI #Adweek
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Marketers are rapidly adopting privacy-first approaches to programmatic advertising. This article from eMarketer highlights the shift away from third-party identifiers and explores how brands can build effective strategies without sacrificing personalization. A key solution? AI decisioning. By using machine learning to analyze consumer behavior and predict preferences, brands can create tailored experiences that respect privacy without relying on invasive tracking. AI decisioning provides insights in real-time while ensuring compliance with data protection laws. The future of advertising is privacy-first. Is your programmatic strategy ready? #PrivacyFirst #Programmatic #inPoweredAI #AdTech #DataPrivacy
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The reliance on third-party identifiers is rapidly declining. According to Adjust's latest findings, opt-in rates for app tracking transparency have shifted consumer behavior and reshaped the landscape for marketers. With Google preparing to introduce opt-out options for tracking, the shift toward privacy-first marketing will only accelerate. In this new era, AI decisioning offers a powerful, privacy-friendly alternative. By leveraging machine learning, brands can create personalized experiences while respecting consumer consent—no third-party cookies required. How is your organization preparing for a world with reduced tracking capabilities? Check out the stats below for insights into this industry-wide change! #PrivacyFirst #inpoweredAI #AIDecisioning #AdTech #Cookieless
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Please join us in welcoming Justin Proctor to the inPowered AI family! #inPoweredAI #TeaminPowered
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Green Cars activated inPowered AI's creative testing & AI Decisioning on DV360 to address their high traffic costs and poor engagement rate. inPowered AI effectively doubled the engagement time and cut costs per engagement by more than 50%. Read the full case study: https://lnkd.in/g2_9a4NW #inPoweredAI #AIGeneratedCreatives #AIDecisioning #CustomBidding #CustomBiddingOptimization
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Q4 is right around the corner! We couldn't resist reposting this hilarious video from Shannon Fiedler via IG: @agencyprobs - someone tell the media department to activate inPowered AI on their campaigns to get real ROAS on that "nothing" budget of $7 million 😉 #inPoweredAI #Agencyproblems
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#Inpoweredpet Lisa is bringing the holiday weekend vibes - wishing everyone a safe, fun and restful Labor Day weekend 🎉🐶 #soundon #inpoweredAI
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As consumers take control of their digital identities, it's clear that the days of third-party cookies are numbered. But what does that mean for the effectiveness of advertising campaigns? The answer lies in AI Decisioning trained on impression-level data. By leveraging advanced AI to make real-time decisions, advertisers can maintain top-tier campaign performance while respecting consumer privacy and autonomy. Dive into this insightful article on why consumers, not companies, will drive the shift away from cookies, and why AI Decisioning is the key to thriving in this new era. #AIDecisioning #ConsumerPrivacy #AdTech #inPoweredAI
Google Won't Kill Off Cookies, Consumers Will – And That’s How It Should Be | AdExchanger
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