Insignia Systems, Inc.

Awareness → Interest → Decision → Action According to Forbes, a comprehensive study involving over 3,000 shoppers revealed that a significant 82% of consumer purchasing decisions occur in-store. Notably, 62% of these shoppers make at least one impulse buy they hadn’t planned for. Additionally, nearly 20% reported changing their minds about a purchase after being influenced by in-store media. This data clearly highlights the potential revenue you might be missing out on by not investing in in-store displays. These displays not only attract shoppers who already intend to buy your product but also entice those who may not even realize they need what you offer. By leveraging in-store merchandising strategies, you can significantly enhance your sales opportunities.

This multi-branded endcap at Target is a treasure trove of must-haves for your skin-care routine. These co-merchandised endcaps showcase multiple brands within the category on prime retail space. With Insignia leading the way, we crafted a visually stunning and perfectly coordinated display for our clients. After all, who doesn’t love a well-designed shopping experience? #displayinspo #insignia #retail #target #goodmolecules #naturium #prequel

Autumn vibes are in full swing at Target! Embrace the season with Beloved Skincare and experience the warm colors brought to life through their cozy fall scents. We’ve made it easy for you to try before you buy with scent testers placed right on the display—no fussing with product tops which helps to keep the space tidy for fellow shoppers! Stop by, explore, and find your new favorite fragrance this fall. It’s the perfect way to indulge!

The team had a blast at our company appreciation dinner! A huge thanks to Adam and Alison for hosting an unforgettable award show with some hilarious honors. We celebrated our team's hard work over amazing food and drinks at The Butcher & The Boar. Here’s to the laughter, the outstanding food and the incredible team that makes it all possible!

Sustainable shopping begins with us! Every retail choice we make leaves a mark on our planet. Increasingly, consumers are prioritizing brands that champion sustainability, with Millennials and Gen Z leading the charge and placing a higher value on eco-friendly options than older generations. A growing number of shoppers now view sustainability as a key factor in their purchasing decisions. By 2030, Target aims to become a market leader in curating sustainable brands and experiences, setting a benchmark for others to follow. In 2022, they launched Target Zero, an initiative to help shoppers more easily find the products within their stores that create less packaging waste. We understand the intricacies of these retailers and are here to help your brand source materials that align with eco-friendly values while meeting the expectations of both retailers and consumers. Together, we can pave the way for a more sustainable future! #retail #display #sustainability #ecofriendly #carbonfootprint #green #insignia #retail

Understanding your shoppers is the key to a winning strategy! In retail and shopper marketing, it's all about connecting with consumers on a personal level, anticipating their needs, and creating memorable experiences. Knowing what drives consumers and crafting personalized experiences can make all the difference. Let us transform our knowledge of shopper marketing into impactful strategies to ensure the consumer leaves with your product in their cart.   #shoppermarketing #consumerinsights #consumerexperience #insignia #display #retail

Ready to take your direct-to-consumer brand to new heights? At Insignia we understand the frustrations and hardships that come with breaking into the brick-and-mortar retail world. Our team specializes in transforming your vision into reality by seamlessly guiding your brand from strategy to shelf. With our end-to-end service, we are here to help handle everything from planning to execution, ensuring you get noticed by top retailers. Let us turn your vision into a retail success story!   #retailready #retail #insignia #marketing #shoppermarketing #b2b #dtc #omnichannel

Insignia was honored to have been invited to the 14th annual summit and charity golf outing supporting The Freestore Foodbank , Habitat for Humanity International (Greater Cincinnati) and The Urban League of Greater Southwestern Ohio.  The event was to celebrate the impactful work of our partners pep, LLC. in promoting diversity and inclusion. At Insignia, we’re proud to stand alongside those driving meaningful change and creating opportunities for all. Through significant support they were able to raise $90,000 for the cause. Over 14 years @pep has donated over 1.4MM to communities in need. Together, we’re making a difference! #DiversityAndInclusion #CharityEvent #Insignia #pep #donate #community #habitatforhumanity #freestorefoodbank #urbanleague

Monday in retail: The day you realize "weekend mode" was a great idea, but now it’s time to get back to "customer mode". What can we help you with this week? month? year? Our coffees have been filled and we're ready to go! #butfirstcoffee #monday #meme #retail #display #instore #insignia

Performance-Based Shopper Marketing for Retailers and CPG Brands Our relationship-focused approach, innovative in-store advertising and marketing solutions, extensive retail network, commitment to excellence, and insightful analysis make us one of the best partners around. By listening intently, we’re able to build the program that’s best for your unique business needs. That’s one of the main reasons our client's choose us, trust us, and we get to work with some of the biggest names in retail! Go check out our website. We would love to help!