The Bluebird Group

If Sponsored Ads have saturated your customer base, Amazon DSP is ideal for further growth. It helps in: - Scaling New-to-Brand Customer Acquisition - Amplifying Brand Presence - Driving Incremental Sales With granular targeting options, Amazon DSP allows brands to curate audiences and extend reach. Its creative flexibility supports personalized branding efforts, from Lifestyle imagery to Product-centric visuals. The Bluebird Group helps ambitious brands combine creative elements essential for compelling brand storytelling with the analytical rigor required to optimize performance across retailer platforms.

Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. But do you know when to expand to middle-funnel and upper-funnel ads? Here are key indicators for expansion: - Assess Non-Branded Performance: If Sponsored Products level out, it's time to explore other ways to drive category growth. - Sponsored Brands and Sponsored Display Ads: These tactics boost visibility, control messaging with custom imagery and video, and protect branded search results from competitors. For omnichannel growth, we blend data, tech, and creativity to drive results. Our integrated retail media strategies have turbocharged partner sales, surpassing basic advertising metrics. With deep expertise in physical and digital retail, we optimize total sales across major retailers.

Want to be part of a team that is an invaluable partner to some of the most innovative brands and multinational retailers? We have multiple positions open at all levels! We are looking for curious, passionate people to join our team in Minneapolis and Bentonville. Here are our current open positions: Minneapolis: Digital Media Manager - Amazon (Minneapolis) Digital Media Specialist - Target (Minneapolis) Digital Commerce Manager (Minneapolis) Retail Account Manager - Best Buy (Minneapolis) Bentonville: Retail Media Intern - Amazon (Bentonville) Retail Media Manager - Amazon (Bentonville) Digital Commerce Manager (Bentonville) Account Manager - Walmart (Bentonville) Operations Intern - Amazon (Bentonville) Go to our careers page on our website to see more detailed job descriptions and apply to join our team!

We are halfway through 2024, have you refreshed your Amazon Brand Store this year? The brand store isn’t the place to throw every item you sell. It’s the place that should be easy to navigate, surprise and delight, and highlight your best sellers. Scroll through to see our top reasons to keep your brand store fresh. And, if you need expert guidance, the Bluebird team is just a click away.

Boost your conversion rate, sales, and engagement on Amazon without increasing your advertising spend. Sure... what’s the catch? Time and customer empathy: Continuously optimize your brand store. Brand stores are never finalized, and it’s crucial to keep it fresh for both new and returning customers. Shopping trends change, seasonality occurs, and new products launch. According to Amazon’s own data, on average, brand stores updated within the past 90 days see a 21% boost in repeat visitors and 35% higher attributed sales per visitor. Whisker faced challenges with a minimal brand store that wasn’t driving shoppers to the products they needed or converting effectively. We stepped in with a tailored strategy and executed a complete overhaul of their brand store. Shout out to: Vivian Floyd Kourtny Bullock for leading the design of the store and Joanna Hernandez for visualizing our data internally to tell this story.

With Amazon ramping up the volume and size of ad placements, organic listings are increasingly pushed down the page. To thrive on Amazon, it's crucial to diversify advertising strategies beyond bottom-funnel tactics and leverage various ad types to engage shoppers at every touchpoint. Most advertisers begin with Sponsored Products to capture high-intent shoppers and drive sales. However, it's essential to know when to expand to middle-funnel and upper-funnel ads. Here are key indicators for expansion. https://lnkd.in/dStuYKqa

Prime Day is less than a week away and Orbit from The Bluebird Group shows hourly sales for Amazon Vendor & Seller Central. This is especially beneficial during high traffic events to identify when shoppers are most likely to purchase. With this level of detail, you can easily create bid modifier schedules to shift your investment and drive incremental growth. Discover the power of having your entire Amazon ecosystem at your fingertips, with all the crucial metrics displayed in one convenient place. Many brands are using our software from The Bluebird Group to save time and grow profitability on Amazon. Work with our team to get set up!

Using only bottom-funnel tactics like Sponsored Products means you're only reaching customers ready to buy, which can cap your growth potential. When should you shift to Sponsored Brand, Sponsored Display, and Amazon DSP? Our favorite quote from Chase Arnold, Director of Retail Media is: "Regardless of where your Retail Media ads serve, they're still Retail Media ads and most brands fixate on bottom of funnel KPIs and metrics. By fixating on bottom-of-funnel metrics, you sacrifice growth. By focusing on top-of-funnel metrics, you sacrifice efficiency. A sweet spot can exist."

Don't spend more. Optimize. It's the message we hammer home to all our clients. By understanding the specific dynamics of different Retail Media Networks and implementing strategic bidding practices, brands can significantly enhance their profitability. Our experience at The Bluebird Group has shown that with the right expertise and strategies, substantial efficiencies and sales retention are achievable even with reduced ad spend. https://lnkd.in/d2mx8_Kt

The need for expertise. Each Retail Media Network is different. Platforms like Walmart Connect, Amazon Ads, Roundel, and Best Buy Ads each have their own idiosyncrasies and advantages. Our Chief of Marketing, Tom Wollan, says, "Understand the uniqueness of each retailer platform and don't assume Walmart Connect is the same as Amazon Ads, Amazon Ads are not the same as Roundel, BestBuy Ads, and so on. Mastery of these nuances is crucial." For brands, this means either developing in-house expertise – which requires significant headcount or partnering with agency specialists who understand the complex landscape of retail media. At Bluebird Group, we emphasize the importance of deep expertise, treating retail media strategy as a specialized skill rather than a sideline. Scroll through for Tom's suggestions to always remain ahead.