Intentwise

Walmart Connect now lets you track how digital ads influence in-store sales. But when you're evaluating your ad campaigns, how much different does factoring in in-store sales make? It depends a lot on your brand and category, but it turns out, a decent percentage of digital shoppers might be converting in Walmart stores. Read our recent blog post to see what the data told us: https://lnkd.in/eCktgdgW

How well do you really know Walmart Sponsored Ads? Even if you actively advertise on the platform, you might be missing out on some critical nuances about placement options, performance data, and more. Ahead of the Walmart Seller Summit, we built a contest to test your knowledge.  Think you know all of the nuances, limitations, and rules of Walmart Sponsored Ads? Or just want to brush up on your skills? Join us on August 22 for the chance to compete.  Alongside other industry leaders, you’ll answer over a dozen questions about Walmart Sponsored Ads that span difficulty levels. Winners get an exclusive prize. Don’t worry—however you perform, you’ll come away an expert on Walmart Sponsored Ads. At the end of the contest, we’ll spend time breaking down the answers to all of these questions, and take questions from the audience.  This contest will be conducted directly at: https://lnkd.in/gAQMnEiW The actual question and answer will take place on the Kahoot! app. Simply download the Kahoot app on Apple or Android, or visit Kahoot.it to join the game. You won’t have to turn on your camera or be on screen. 

Wish you could see your key data points for Walmart—like organic revenue, ad revenue, in-store revenue, ROAS, and much more—all in one, automatically updating view? Good news: We're rolling out powerful new Walmart dashboards for our Intentwise Analytics Cloud customers. Here's a sneak peek! Book a demo today to see how much time Intentwise can save your team: https://lnkd.in/ebDkiBWK

Did you know that, when you connect your first-party data to Amazon Marketing Cloud, you can layer on your own custom fields? So alongside, say, shoppers emails, you can add your own information about groups of shoppers—like high value or low value, geography, and anything else that might be relevant for your analysis. Learn more about how first-party uploads work—and how the hashing process keeps your data safe and secure—in this webinar with our CEO Sreenath Reddy: https://lnkd.in/ebE_Ftip

Once Advantice Health started managing its Walmart ads through the Intentwise platform, it didn’t turn back. Here's how our software helped Advantice save time and increase revenue. The company's head of e-commerce, Ash McMullen, put it like this: With Intentwise, “We can learn what the campaigns are doing and optimize them a lot faster than using just the Walmart console." Read the full case study now to learn how you can benefit from our Walmart Ad Optimizer, too: iw.intentwise.com/4dR04eU

Walmart Connect now lets you tie your digital ads to in-store sales. That means you can see how many shoppers are starting their journey online and then going into a physical store. It's an exciting new data point—but how big is this group, really? We decided to crunch the numbers. ↘

Let us quickly re-introduce ourselves. Over the last two years, Intentwise has been changing the game for e-commerce businesses. So, we rolled out a new homepage to better show off what we do. Our platform now lets advertisers instantly understand why their performance changed, extract cutting-edge insights from Amazon Marketing Cloud without any special knowledge or time investment, and save up to 10 hours per day downloading data. We can also: ✅ Connect your first-party data to Amazon ✅ Pipeline data into your existing dashboards, or use our internal ones ✅ Level up your Walmart Connect ads by connecting digital and in-store data and harvesting high-performing keywords And that’s just the tip of the iceberg. Visit our new site today to see it all for yourself: https://lnkd.in/e4KwXY6Z

Do you sell derivative products? If so, you probably expect those derivatives to help you make back your money on ads and marketing. But if you’re not careful, resellers might snap up the Buy Box on your derivatives. In our latest podcast, Manu Sareen talks with Sreenath Reddy about how a mix of technology and building relationships can help brands protect themselves—whether it comes to derivatives or beyond. Stream it now: https://lnkd.in/etuyGqbX

We are so excited to be attending—and sponsoring—the Walmart Seller Summit at the end of the month! We’ve been thrilled to see so many new features available in Walmart Connect, including the recent addition of in-store sales metrics, and can’t wait to discuss more about what they can do for data analysis. Will you be at the Walmart Seller Summit? Let us know here, and we’ll reach out to arrange a time to meet up: https://lnkd.in/dwgd4iJ2 #LetsGrow #WalmartSellers

A shopper sees your ad. How long does it take them to convert? The answer depends a lot on your specific brand (how high-priced your product is, what ad formats you use, and so on). On our blog, we wrote about how to understand the Time to Conversion of your business — and how to use that data to get more sophisticated about reporting and re-targeting: https://lnkd.in/edAYS_TN