Invisibly reposted this
Invisibly has launched a new app that rewards users for completing surveys and sharing transactional data. Our President and COO, Michael Orlowski, shared his insights with the St. Louis Business Journal. "Invisibly discovered users were willing to provide access to their data through survey and credit card transaction data, influencing the company’s decision to pivot to its new product, said Orlowski.” As stated in the article, Invisibly wants to use survey data to create a “synthetic persona” using artificial intelligence to generate new surveying data based on personas created from previous user data. Orlowski told the Business Journal that if done correctly, Invisibly could create a “big wedge in the marketplace,” creating a “polling and insights tool that is 10 times faster, 10 times cheaper that spits out perfectly structured usable data.” With a 40% increase in annual revenue and tracking to hit $10M this year, we are well positioned for an upcoming Series B raise. Read more in the St. Louis Business Journal. Author: Nathan Rubbelke Jim McKelvey https://lnkd.in/gN6pkCXD