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 Rick Denton, Managing Principal at EX4CX, had an epiphany that changed everything. "Why would I think I need to abandon project management? That's actually the glue. That's the foundation!” 🔄 That realization became the driving force behind the company's approach to customer experience—merging the outside-in perspective of the customer with the inside-out strength of process and execution. To learn more about this powerful combination, tune into the latest episode of @Getting to Aha!, where he joins host Darshan Mehta. Check out the full episode in the comments below. #cx #insights #gettingtoaha

Stephen Griffiths says that the future of insights is iterative, integrated, and cross-functional. Best-in-class companies no longer isolate customer insights – they continuously loop them into every stage of the marketing mix. From analyzing advertising messages to working with sales teams and creatives, it’s all about refining each iteration based on real feedback.  The key? Test, learn, and improve – constantly. Stephen is Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network and he joins Darshan Mehta on this Greatest Hits episode of Getting to Aha! 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha

🚀 Excited to share the upcoming episode of Getting to Aha! featuring Rick Denton, Managing Principal at EX4CX! 📈 Rick dives deep into the importance of not just listening to your customers but also demonstrating the tangible business value of those insights. Tune in now to learn more! 👇 #CustomerExperience #BusinessValue #Leadership #Podcast #GettingToAha #CX

Journey mapping is essential for businesses looking to optimize the customer experience. By charting emotions and pinpointing pain points at every stage, companies can prioritize where to focus their efforts. Whether it’s introducing a new feature in an app or adjusting an existing flow, understanding where friction exists is critical. To learn more about smart journey mapping, reacquaint yourself with this special Greatest Hits episode of Getting to Aha!, where Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network, joins host Darshan Mehta. 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha

Conflicting data points? Don't panic! When one metric says "good" and another says "bad," it’s a signal to dig deeper: Gather more insights Look at market trends Analyze similar product data Whether it's quantifying Nielsen panel results or diving into qualitative feedback, a broader set of data points gives clearer direction. Stephen Griffiths says that instead of getting stuck between two conflicting insights, expand your perspective. When 10 data points tell a story and 7 of them align, you know which way to go. Quality over quantity – that’s the key to making informed decisions. For more from Stephen, Director of Insights & Strategy at Post Consumer Brands and Co-founder at Insights Career Network, get up to speed with this Greatest Hits episode of Getting to Aha!, where he joined host Darshan Mehta. 🎧 Check out the full episode in the comment below… 👇 #dataanalysis #customerexperience #behaviouralinsights #gettingtoaha

📊 The concept of measuring emotions is an intriguing challenge. Emotions aren’t typically something people quantify, yet when it comes to work—especially when significant investment is involved—understanding and measuring emotional impact is essential. The core purpose of corporate gifting is to evoke emotions, and while the idea of measuring that might seem unconventional, it’s crucial for scaling successful gifting programs. 😊 Millie Tadewaldt, the founder and CEO of Brilliant, says that this approach has been their focus: to deliver meaningful, scalable gifting experiences by understanding and measuring the emotions they create. For more insights from Millie, as well as some actionable strategies for business success, tune into the latest episode of Getting to Aha!, where she sat down with host Darshan Mehta for a fascinating conversation. Check out the full episode in the comments below. #corporate #business #gettingtoaha

🚀 New Episode Alert! 🎙️ 🧠 In our upcoming Getting to Aha! Greatest Hits episode, we sit down with Stephen Griffiths, Director of Insights & Strategy at Post Consumer Brands, to uncover the secret sauce of consumer insights. 🔍 Stephen shares a powerful truth 🎧 Don’t miss out on this insightful conversation! Tune in now and discover how to unlock hidden opportunities through the eyes of your consumers. #ConsumerInsights #Strategy #Podcast #Innovation

✅ People crave certainty—especially employees. Ambiguity creates friction, and that’s where bureaucracy can feel like a solution: it offers rules and structure. But here’s the catch—when the rules don’t make sense, they can get in the way. ⚖️ At Millie Tadewaldt’s company, Brilliant, they’ve been working on finding the sweet spot between providing enough structure so teams aren’t reinventing the wheel, while also ensuring there’s enough flexibility for genuine problem-solving and delivering real customer value. To hear more about giving teams clear answers without boxing them in, tune into the latest episode of Getting to Aha!, where Millie joins host Darshan Mehta. Check out the full episode in the comments below. #corporate #business #gettingtoaha

🎁 When Millie Tadewaldt founded the corporate gifting company Brilliant, she drew on both frustrating experiences buying merch and swag, and the joy of giving thoughtful gifts. She says Brilliant was born out of a desire to blend these experiences into something positive. 📈 By taking the lead on upfront labor and leveraging insights from both good and bad experiences, the company was built with a clear focus: delivering value and generating sustainable growth right from the start. To hear more about Millie’s business plan, tune into the latest episode of Getting to Aha!, where she joins host Darshan Mehta for a revealing chat. Check out the full episode in the comments below. #corporate #business #gettingtoaha

🚀 New Episode Alert! ✨ In our latest Getting to Aha! episode, we dive into a fascinating discussion with Millie Tadewaldt from Brillant! ❤️ Millie shares her insights on the intriguing challenge of blending emotions with metrics. 🎧 Tune in to discover how Brilliant is redefining the art and science of gifting at scale! #GettingToAha #Podcast #Leadership #Gifting #BrilliantMoments