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✨New episode of This is Product Marketing✨ Episode 49: Elena Hutchison - Decoding Analyst Relations In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins us to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. Be surer to check out Elena's article "A Product Marketer’s Guide to Analyst Relations" for more insights. *Link in the comment* #productmarketing #analystrelations #b2bmarketers #gartner #forresterwave #magicquadrant #podcast

#brandstrategy What exactly does it mean? How does it translate into Product, Packaging, Innovation, and Content? This is one of those things where I always feel close, but never fully have it nailed. And I wanted to nail it. Market dynamics are tough on #emergingbrands these days - we all know that - and that's why we need to do everything we can to get it right from the brand side as early as possible. Consumers need to know who you are, what you're promising, how you're different, and how you are going to enrich their lives. And most of us don't have a decade to figure it out anymore. So for my latest #inthesauce #podcast episode, I had a brass-tacks, "break it down for me" conversation with an old friend and marketer I really respect, Jessica Bernheim. Jess's current role is Head of Marketing and Strategy at Daring., where she leads strategy, #innovation, #digitalmarketing, #shoppermarketing, and consumer market insights. She also mapped out their 3-year pipeline for retail and food service and led their expansion into new product categories. She knows her stuff. Link to listen in the comments.

I recently sat down with Elena Hutchison to delve into the world of analyst relations. Elena is a season analyst relations expert, with a unique background in sales engineering. In our conversation, she shares a lot of insightful and practical advice on the analyst relations strategies for companies at different stages. If you're a product marketer, startup founder, or just curious about analyst relations, this interview is a must-listen! Some highlights: 🔹 The impact of analyst relations on early-stage vs. mature companies 🔹 Building an effective analyst evaluation team 🔹 Decoding the analyst reports, Magic Quadrant (MQ), Forrester Wave, etc 🎧 Tune in here: Link in the comment. Thank you for joining us Elena Hutchison!!❤️ #analysrelations #productmarketing #b2bmarketers #podcast #gartner #forresterwave

Thanks so much Alison Cayne for having me on your podcast, "In the Sauce." We had a great conversation discussing brand strategy and innovation! Link to listen in the comments

Give your customers more control!! In our fast-paced business landscape, relinquishing control can feel counterintuitive. Yet, compelling research across industries reveals a surprising truth: embracing customer self-service translates to measurable success. When customers feel comfortable and in control during their initial purchase, they are more likely to return for the next one. Tune into our latest episode as Kirk Preiser shares how this customer-centric approach creates loyalty and trust, setting the stage for repeat business. Listen now: https://lnkd.in/gGVGAeyF #customerexperience #automotiveindustry #podcast

🎙️ New Episode Alert! 🎙️ On this week's episode of The Selling Show, I had the incredible opportunity to sit down with none other than Christopher Lochhead—a true pioneer in the world of category design and a best-selling author. Christopher shares his unique insights on what it means to create and own your own market category, the art of legendary marketing, and how you can differentiate your business in today’s noisy landscape. His wisdom on how to carve out a space where you’re not just competing but dominating is a game-changer for any business leader! Don't miss out on this eye-opening conversation. Tune in now! 🎧 #TheSellingShow #Podcast #CategoryDesign #Marketing #BusinessGrowth

Unlocking Growth Opportunities with the 46+ Market ✨ Join us on 24th October at 5 PM for the upcoming episode of The Collaborative Canvas Podcast, where we’ll dive into the strategies brands can use to effectively engage the 46+ demographic. Don’t miss this opportunity to enhance your brand’s connection with a powerful audience! 🎧 #MarketResearch #SilverGeneration #InclusiveBranding #BrandStrategy #Leadership Sharmila Das Chanchal Das Nandita Singh Vipin Khandelwal Deepak Thakur Gaurav Verma Varun Sahai

Product Launches: A Make-or-Break Moment in Arts Marketing In my latest ARTS Redefined podcast episode with marketing expert Dave Wakeman, we discuss the often-overlooked strategy of product launches and why they can make or break an organization. Dave shares an eye-opening example from his work with a soccer club in D.C., illustrating how strategic product launches — from a concert to a season subscription — should be planned and executed just like a blockbuster movie premiere. It's not just about dropping tickets for sale on a random day. Instead, it's about building demand, teasing the audience, and creating excitement. Want to learn how to rethink your next product launch? This episode is packed with insights you can't afford to miss! 🎧 Listen to the full episode on ARTS Redefined now! #ArtsRedefined #DaveWakeman #ProductLaunchStrategy #ArtsMarketing #LongTermGrowth #AudienceEngagement #Podcast

Can you believe the final episode of Season 3 is already here? Thanks for sticking around with us for another season. 🎉 In this episode, Jordan Mair, Salina Yara and Shelby Vongroven recapped their top takeaways from this season, shared their favourite personal brand experiences, and what homebuilders can take away from those memorable moments. 🎙️ Listen the episode here or wherever you listen to podcasts: https://bit.ly/3Uwmz21 What should we discuss next season? Comment on the post below with topic ideas and guest suggestions for Season 4! You can even let us know what your top takeaway from this season was, who your favourite brand is and why, or a memorable brand experience you've had—we'd love to hear from you. Until next time, listeners! ✨ #BuildUpPodcast #Marketing #MarketingPodcast #Homebuilders #Brand #BrandExperience #Branding #Podcast

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