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Connecting the dots between creative, audience, and outcomes empowers brands to move from guesswork to game-changing results. Yesterday at Casa del Mar, iSpot's second Transparency Series of the year brought together advertising leaders to explore this very concept, with insights from experts at Jack in the Box, Ancestry, and Roku. Our speakers—Tom Johnson, Elizabeth P., Stuart Mueller, Catheline Leung, and Ziggy Zografakis—shared thought-provoking perspectives on how unifying creative, audience, and outcome measurement across the video ad ecosystem can drive smarter media investments and better results. The event wrapped with a networking reception against stunning coastal views. Many thanks to our speakers, industry friends, and the iSpot team for an inspiring and memorable evening!

FedEx just delivered a hit with Rattle Snake—the latest in their Tall Tales of Deliveries series. The ad has racked up over 329 million TV ad impressions since its debut. Kudos to FedEx and BBDO Worldwide on this standout campaign. 👏 Watch the ad below and check out iSpot insights on today’s hottest TV spots at Ad Age. https://lnkd.in/e4x2T6ER

Marketers relying on post-campaign reports or outdated, one-dimensional models risk falling behind. 🚫📉 Learn how full-funnel measurement can help you connect the dots across your video ad campaigns 👉 https://lnkd.in/geaXgekN Our Rethinking Video Ad Outcomes guide offers five action plans to track and optimize every stage of the ad lifecycle—from creative testing to conversions—turning fragmented data into meaningful outcomes. With 73% of marketers struggling to demonstrate ROI, adopting an always-on, real-time measurement approach to outcomes is the key to staying ahead.

Struggling with ad attribution? Balance of Nature’s shift from radio to data-driven TV and streaming highlights how clear attribution and creative rotation can boost ad effectiveness. See how iSpot solutions empowered this brand to maximize ROAS 👉 https://lnkd.in/gzcaXASu

The adage "measurement is a team sport" couldn't be more true when it comes to this encouraging announcement from our media partners at TVision 👏 By expanding its coverage, TVision will help all facets of the industry — from publishers to brands to measurement providers!

🏈 📈 Female NFL viewership is on the rise, with women now present in 78.3% of households that watch 18+ hours of NFL games. For brands, this means a unique opportunity to engage a growing audience. But connecting with female NFL fans goes beyond game day. From Friends reruns to March Madness, reaching this audience off the field is more achievable (and cost-effective) than ever. Explore the viewing habits of female NFL viewers 👉 https://lnkd.in/gu9fTtxf

iSpot data is helping re-shape not just the current advertising environment, but virtual environments as well. Our recent insights helped Mirriad on their quest to showcase the future of product placements and how brands can help drive ROI via VR 💫

🎃🍬 Streaming is sweetening reach for Candy & Gum ads heading into Halloween. Check out the latest impressions mix.

Amid scattered viewing habits and countless channels, holistic, precise measurement gives brands the edge to cut through the noise and drive more informed decisions. Yesterday at ADWEEK's Mediaweek, our Regional Vice President of Brand Partnerships, Heather Robertson, sat down with Angi Senior Director of Brand Media, Racine Levy, to break down how Angi navigated a rebrand with a strategic blend of creative alignment, data, and testing. A huge thanks to Racine, Adweek, and all who attended for an amazing event!

Uncover the secrets to video ad success from top brands and industry leaders at the iSpot Transparency Series in LA on November 7th: https://lnkd.in/gWBaU_9H 👉 Dive into the creative strategies behind Jack in the Box and Del Taco’s most successful ads, featuring insights from Tom Johnson, Elizabeth P., and Stuart Mueller. Discover how they leverage customer insights, celebrity partnerships, and competitive intel to drive brand recognition. 📈 Explore Ancestry’s cross-platform media strategy as Catheline Leung breaks down how incremental reach and direct media-to-outcome connections are achieved with iSpot’s advanced measurement. 🤝 See how Roku’s commitment to ad transparency, powered by iSpot’s cross-platform measurement, is creating new opportunities for advertisers, with insights from Ziggy Zografakis. Don’t miss this exclusive opportunity to uncover what makes video ads excel—see you at Casa del Mar!