Iterable

The hottest new binge-worthy content of the moment? 20+ exclusive sessions from Activate Summit 2024, available to stream NOW! 📺 If you missed out on the incredible sessions at Iterable's Activate Summit, you can now catch all the inspiration, insights, and innovation on-demand. Dive into topics like AI, personalized lifecycle marketing, CRM, data activation, and more–all at your own pace. Don't miss out, start streaming now ⬇️ https://lnkd.in/efijyerV

One email marketing tactic we will ALWAYS fall for? 20% off of your purchase in exchange for an email address 🛒📬 And while consumers love a discount, getting a first-time visitor’s email address is also extremely valuable to marketers because it opens the door to future opportunities with that potential customer. However, adding a subscriber to your newsletter is only half the battle–the effectiveness of your newsletter hinges on a myriad of factors including deliverability, segmentation, and personalization. Read the full blog post, written by Iterable Senior Customer Success Manager Emma Rayment, to learn some of our best practices for creating impactful email newsletters that not only engage your audience but also maintain high deliverability and relevance through segmentation and dynamic content ⬇️ https://lnkd.in/eqb9b3KF

We are so excited to announce that Julie Rice, the visionary co-founder and former CEO of SoulCycle Inc. and co-founder of Peoplehood, will be the keynote speaker at Iterable's Activate Tour NYC! 🗽🚲 In this exclusive keynote, Julie will share her incredible journey with SoulCycle—the brand that revolutionized fitness classes worldwide—and reveal how they built a strong customer community, cultivated brand loyalty, and pioneered immersive fitness programming. Plus, get insights into her latest venture, Peoplehood, and how it continues her mission of fostering meaningful connections. Whether you're an entrepreneur, marketer, or business leader, join us on September 10th to hear actionable insights on building standout brands and passionate communities. Register and secure your spot today ⬇️ https://lnkd.in/e7zrAvRT

While it might be too early to deck the halls, we definitely have taken out a few of our favorite pumpkin-scented candles as the month comes to a close. And as every marketer knows, the change in weather also means prepping for the always-chaotic holiday season 🎃🎄 As your team starts to think about what punny holiday subject line will lead to the highest open rate, we thought we would give you the gift at the top of every marketer’s list this year: how to feel prepared for this holiday season. In this blog post, Iterable Email Deliverability Consultant Steven Duff shares some of his best tips on how to get a jump start on holiday email marketing. Read the full article and sleigh this holiday season ⬇️ https://lnkd.in/gEPxVB4r

It's all about the (customer) journey, not the destination 🗺️🚗   At Iterable, we understand the importance of efficiency and creativity in delivering exceptional customer experiences. We are thrilled to introduce several powerful new features within Journeys designed to enhance your marketing workflows and drive better results. With Journey Conversions, you're able to: 📍Set conversion events at the Journey level and those conversion events will be applied to all campaigns within the journey 📈 Measure and report on conversions across the Journey ⛔️ Make it easy for marketers to exit users from a Journey and send them to another Journey when they convert Learn more and get started with Iterable Journeys on the blog ⬇️ https://lnkd.in/guz_7KUc

Here at Iterable, we’re all about making those lasting connections. If your email strategy could use a little shake up, SMS might be the ultimate bombshell that’ll really turn heads 🏝️📱 SMS is your secret weapon for those quick, time-sensitive conversations that leave a lasting impression. Whether it’s a flash sale alert or a friendly nudge, 95% of your messages are read within 3 minutes. Talk about instant chemistry! Ready to turn heads and couple up SMS with your marketing strategy? Read the full blog post ⬇️ https://lnkd.in/eysnpni6

In honor of National Relaxation Day, check out how our friends at Calm used Iterable to seriously boost their chill factor (and their revenue) 💆♀️ By teaming up Iterable's smart customer journeys with some savvy data analysis, Calm: ✨ Reduced onboarding from 27 to 15 days ✨ Saw a whopping 4x increase in revenue from new members ✨ Got super in tune with what their users really want Who knew relaxation could be so data-driven? That's the power of personalization! Want to find your own marketing zen garden? Read the full case study to learn more about how Iterable can help you reach peak chill with your customers ⬇️ https://lnkd.in/eX4k-9Fn Now, if you'll excuse us, we're off to do some "revenue-boosting" meditation. 🧘

The two greatest co-stars in the personalization blockbuster hit? Cinemark and Iterable 🍿🎥 Before Iterable, Cinemark's data management was like a never-ending sequel of inefficiencies. By incorporating the ticket to personalization success–Iterable’s Catalog–Cinemark’s team was able to save over 200 hours annually by preventing redundant updates and ensuring seamless content management! From genre-based recommendations to trending movie alerts, Cinemark is delivering a VIP experience that would win over even the toughest critics. Learn more about Iterable’s Catalog in the full case study ⬇️ https://lnkd.in/gBDXpRdZ

New York City marketers, it's showtime! 🍎🗽Mark your calendars for Tuesday, September 10, 2024, because Iterable's Activate Tour is landing in the Big Apple. In a world where AI is the new marketing maven, we’re diving deep into how you can blend cutting edge tech with a personalized connection. From cross-channel marketing to actionable case studies, our lineup of marketing experts will share their triumphs, trials, and top tricks to make your marketing game stronger and more joyful than ever. Don’t just follow the trends—set them. Be part of the conversation and discover how AI and human ingenuity can create unforgettable marketing moments. Secure your spot today ⬇️ https://lnkd.in/e7zrAvRT

When Adriana Gil Miner faces a crisis–consider it handled 🍷 In the latest episode of the Next Gen Builders podcast, Adriana joins host Francois Ajenstat, CPO of Amplitude to dive deep into the art of crisis management and leadership. From clarity and emotional intelligence to the power of over-communication, they cover it all. Adriana also shares unforgettable anecdotes and personal stories, offering invaluable insights on navigating those make-or-break moments with calm and clarity. 🎧 Tune in on: Youtube: https://lnkd.in/eWjrmhWu Apple Podcasts: https://lnkd.in/ev5iX5_A Spotify: https://lnkd.in/eFCrucER