IWN

Only 10% of Startups succeed, and the #1 reason is not having a product-to-market fit. Bringing in permanent hands-on sales and marketing leadership often happens when the founders think the product is ready to "sell" because they are costly resources. The problem is that without GTM Strategy & Selling Plans and the ability to source the first 3-5 customers, how do you validate product-market fit? We provided experts to do that on a fractional or project basis. SERVICES INCLUDE Assessing Product Market Fit To Identify Target Customers • What do you have? • What exactly is the problem you solve? • Who has that problem? • What are they doing about it? • What other vendors are trying to solve the problem? • Why will customers buy from you? • What is the best way to engage with prospects? Developing the GTM Strategy & Selling Plan • How do we get the first customers/design partners? • What are our taget distribution channels (SI's, MSPs, VARs etc.) • What's does the guided buying process look like (how to we win the business) Managing End-to-End Sales Cycle • Sourcing and Signing Early Customers • Creating Campaigns (email & LinkedIn) • Lead Generation • Outbound Prospecting • Content creation, LinkedIn articles, Blog Posts • Holding Initial Sales Call (s) • Booking Demos • Developing Solution Proposals • Managing Beta Program, Paid PoC and evlautions with success criteria • Closing Deals Turn-key Sales Operation • Fractional 'hands-on' Sales Leader • Dedicated or Fractional BDR • Sales Staffing • Temp-to-hire • Direct Placement

Industry

Information Services

Company size

2-10 employees

Type

Privately Held

Founded

2013

Specialties

GTM , Sales, Product Launch, Startup, Cyber Security, AI/LLM, Data Governance, Analytics, and Management Consulting