ixlayer

Read the interview: https://lnkd.in/e8f2eSaX ixlayer's Manager of Biopharma, Matthew Walsh, recently sat down with Pharmaceutical Commerce to discuss the findings of our new physician survey that showed physicians believe at-home tests enhance their current workflow, among other positive results. #healthcareinnovation #pharma #biopharma

Read the blog post: https://lnkd.in/e8Jse9vy With nearly 90% of physicians surveyed saying at-home testing improves patients’ access to diagnostic services, a new ixlayer survey shows a growing consensus on the transformative potential of at-home diagnostic testing to revolutionize healthcare accessibility, physician workflow and patient engagement strategies. #healthcareinnovation #pharma #biopharma

FEATURE: DHC Summit Recap - Digital Trends and AI The latest DHC Summit was held at Amgen’s Chicago offices. Marketers from AbbVie, Lundbeck, Astellas, and other local pharma cos joined the teams from Amgen to look at the impact of digital trends and the evolution of AI on pharma marketing today.  Partner Perspectives, Content, Resources, and News from Sermo M3 MI / Kantar Media Healthcare Research EVERSANA INTOUCH CMI Media Group ixlayer Deerfield – Agency of Brand® OptimizeRx North Highland @Phresia Throtle Healthline Media Veeva Systems Timely by DrFirst IQVIA PatientPoint®Healio

Read the article: https://lnkd.in/eJqrrYU2 ixlayer has released the results of a new survey unveiling insights into provider attitudes towards at-home diagnostic testing in healthcare. The data showed that 83% of U.S. physicians believe at-home testing can help move patients through the care continuum faster, accelerating the path to diagnosis and improving health outcomes. #healthcareinnovation #pharmamarketing #pharma

Read the article: https://lnkd.in/eJqrrYU2 ixlayer has released the results of a new survey unveiling insights into provider attitudes towards at-home diagnostic testing in healthcare. The data showed that 83% of U.S. physicians believe at-home testing can help move patients through the care continuum faster, accelerating the path to diagnosis and improving health outcomes. #healthcareinnovation #pharmamarketing #pharma

Read part 2 of the blog: https://lnkd.in/eaU--HR3 Read more key takeaways from ixlayer’s recent webinar with Fierce Pharma, How Pharma Can Leverage At-Home Testing to Maximize Brand and Commercial Success on the ixlayer blog, broken into two easily digestible parts. This webinar, featuring Jeff Davis moderating a panel with Dave Guiga, Bernard Esquivel MD, Ph.D., and David Yu, was a timely discussion on ways pharma marketers can leverage at-home testing to improve the patient experience. It covered strategies for identifying relevant patients earlier to deliver key education, how to play a more active role in the connection to appropriate care for maximizing therapeutic and commercial success, and how to empower patients to help accelerate the path to diagnosis and boost adherence. #healthcareinnovation #pharma #pharmamarketing #fiercepharma

Read the article: https://lnkd.in/eGm3siYH "Eighty-four percent of respondents said it is important for at-home testing results to be directly routed to their office, while 80% think at-home diagnostic testing would improve current provider workflows. Overall, the vast majority of physicians support the incorporation of at-home diagnostic testing into the healthcare system. " -MM&M #healthcareinnovation #pharmamarketing

Read the blog: https://lnkd.in/e_jJK8aP You can read the key takeaways from ixlayer’s recent webinar, How Pharma Can Leverage At-Home Testing to Maximize Brand and Commercial Success on the ixlayer blog, broken into two, easily digestible parts. Read part one today, and keep an eye out for part two next week. This webinar was a timely discussion on ways pharma marketers can leverage at-home testing to improve the patient experience. It covered strategies for identifying relevant patients earlier to deliver key education, how to play a more active role in the connection to appropriate care for maximizing therapeutic and commercial success, and how to empower patients to help accelerate the path to diagnosis and boost adherence. #healthcareinnovation #pharma #pharmamarketing

ixlayer: Flexible by Design  ixlayer's Chief Product Officer, David Yu, weighs in on how a flexible approach to product design can offer biopharma companies platforms that seamlessly integrate across the entire ecosystem of care. Read Here:https://lnkd.in/dU9MBRX5

We'll be at Future Pharma in Boston next week. How about you? #FuturePharma #healthcareinnovation #pharma #conferenceseason