JeffreyGroup

JeffreyGroup CEO, Brian Burlingame, was part of the roundtable organized by PRovoke Media which gathered top Latin American PR pros at the 2024 LatAm SABRE Awards to discuss the industry's future, from bridging the knowledge gap with international companies to leveraging regional expertise. Read more about the key takeaways from this important conversation: https://bit.ly/481yBW3

The results are in! Congratulations to our clients and teams for taking home four Latin America SABRE Awards:   Company of the Year, Mexico, Reckitt Best Corporate Social Responsibility, Reckitt  Best Marketing to Consumer (New Product), PlayStation  Best Media Relations, Public Education, Eletromedia

As part of The Burson Group, we’re helping companies and brands plan for #COP30 to be held in Brazil in November 2025. With a dynamic group of experts from the public and private sectors in São Paulo, we explored the challenges and opportunities at our COP30 Belém-Brazil Connection event held in São Paulo. See some of the day's highlights in the video!

Clients and guests of The Burson Group in Brazil – Burson, JeffreyGroup, and MÁQUINA – shared their insights on our #COP30 Belém-Brazil Connection event held in São Paulo. Our speakers included Renata Ribeiro Souza Nobre, Deputy Secretary for Water Resources Management and Climate of the Environmental and Sustainability Secretariat of the State of Pará, Miriam Garcia, Senior Climate Policy Manager at WRI Brazil, and Damion Potter, Burson’s Global Chair of Public Affairs.  Swipe to see highlights!

JeffreyGroup, together with our clients, is proud to have earned 13 finalist nominations at the 2024 Latin America SABRE Awards. Congratulations to our talented team and valued clients on the outstanding achievement! See all nominations below: Reckitt, Company of the Year Nu Mexico, Superior Achievement in Reputation Management AstraZeneca, Best Employee Communications Marriott International, Best Multi-Market Program Reckitt, Best Public Sector/Government Tequila Patron, Best Food & Beverage Bacardi, Best Food & Beverage PlayStation, Best Marketing to Consumer - New Product Reckitt, Best Mexico Program Reckitt, Best Corporate Social Responsibility Amazon, Best Brazil Program Eletromidia, Best Media Relations Eletromidia, Best Public Education

We’re thrilled to announce Fernando Morales as the new President of JeffreyGroup Mexico! Companies and brands today must navigate a multitude of challenges and complexities, making the management of corporate reputation more critical than ever. As a proven expert in communications, reputation and crisis management, and public affairs, Fernando brings deep knowledge and a valuable perspective from his work in the private and public sectors. 

We're excited to be part of the historic merger between BCW Global and Hill & Knowlton to form Burson! As Latin America specialists, we will offer local expertise and regional reach, plus global scale talent and capabilities under the Burson flagship brand.

Our founder Jeffrey Sharlach will be retiring from the firm at the end of March. Since he launched JeffreyGroup in 1993, we've grown to be Latin America's most trusted communications counsel for global brands and multinational businesses with more than 300 employees in six offices throughout the region. https://lnkd.in/ezZfYiRt

Happy Holidays! Boas Festas! ¡Felices Fiestas!

As we wrap-up 2023, we celebrate and appreciate the people – colleagues, clients, family, and friends – that have contributed to the success of JeffreyGroup over the past 30 years. We bring our experiences, best practices, and fond memories with us as we construct our future. Viva JeffreyGroup!