Education overload! On Monday, we welcomed our family of partners to the 2024 JGR Partner Conference. The day's discussions focused on bolstering a variety of key sales and marketing objectives. Topics included: - Building business-to-business relationships - Social/digital capabilities and services, along with best practices - Toyota leveraging NASCAR to build brand equity - JGR's use of data and analytics to achieve on-track success - Partnership use-cases for maximizing ROI - Detailing NASCAR's new media deal While our history and legacy are incredibly meaningful, we're excited about what we can accomplish in the future working together with present and future partners. As Coach says, "You win with people."
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