And it's just the beginning! #fintech #embeddedfinance
Partnerships @ Uprise - helping tech companies build stronger customer relationships + increase $$$ per user
An Intro to Embedded Financial Advisory: Embedded finance is creating new opportunities for companies, especially those serving SMBs traditionally underserved by financial systems. *Tech* companies are evolving into *fintech* platforms, delivering comprehensive financial experiences tailored to customer needs. For example, companies like Invoice2go, initially an invoicing tool, now offer SMBs access to bank accounts, cards, payment solutions, lending options, bookkeeping services, among others – or, in some cases, all of the above. This shift enables SMBs to manage their finances more effectively, all within a single platform. However, while these companies are making significant strides, they still lack a crucial element: an embedded financial advisory service for their small business owners. Companies like Carry have already taken the initiative to embed financial advisory services into their offerings for solopreneurs and small business owners, helping them make more informed financial decisions. Small business owners face complex financial and tax situations, and they rarely have the time to become experts in these areas. This opens an opportunity for tech companies to enhance their offerings by integrating financial advisory services. By doing so, they can increase customer lifetime value (LTV) while empowering their customers to navigate financial challenges more effectively. We’re really excited to be breaking into this new sector of embedded finance at Uprise - Embedded Financial Advisory. We've identified a strong need among solopreneurs & small business owners for both business and personal financial advisory support, and we've seen great success in partnering with tech companies that serve these customers. The key is a human+AI powered financial advisor. We provide an end-to-end solution that includes a white-labeled user experience, a certified financial advisor in the loop for every customer interaction, as well as regulatory / compliance support. Feel free to reach out if you think it’s worth exploring a partnership!