Journal of Public Policy & Marketing

New JPPM article available: "Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement" Read it here: https://buff.ly/3Y3XH3d Authors: Hounaida El Jurdi, Zeynep Baktır, Linda Price #AMAPublicPolicy #refugees #displacement #hope

📢 Weekend reading alert: our work on Peace Brand Activism has just been published in the Journal of Public Policy & Marketing.   🔍 Amid rising global conflicts, brands choose or face pressure to respond and promote peace, often eliciting mixed consumer reactions. We investigate how brands engage in Peace Brand Activism by looking into global brand responses to the Russia–Ukraine war across Facebook, Twitter, and Instagram.   🙏 It was great working with Martin Sykora, @Suzanne Elayan, Kemefasu Ifie and João Sá Oliveira, Ph.D., on this project. We had an amazing experience with the reviewing process too, which is worth highlighting. Thank you to the Editors and guest AEs.    🔗 Link to the article here: https://lnkd.in/eRDjdyAj   #branding #brandactivism #marketing #globalbrands #peace #CSR

I can't keep calm!! 😊 What do I call it….Serendipity!! Friends, I am elated to share our recent article on Gen AI. The reason I can't keep my calm is my joy to have this article co-authored with The 'Father of Modern Marketing', Prof Philip Kotler. Having a paper with two Marketing Legends together in one work, Philip Kotler and V. Kumar, is a dream come true for me. With my humble beginning in academia, I could never ask for anything more than this; I find myself in a space full of gratitude and Joy. The paper is titled "Generative AI in Marketing: Promises, Perils, and Public Policy Implications" in the Journal of Public Policy & Marketing. This article evaluates the use pattern of GAI by businesses in marketing and aims to understand its subsequent impact on society and develop policy implications that promote its beneficial use.  The paper can be downloaded at https://lnkd.in/d3XfSCyC In 2016, when I first met Prof Philip Kotler, I could never have imagined that there would be a day I would be with him on a co-authored project. I recently met Prof Kotler at Evanston, Chicago, and I was amazed to see his enthusiasm and curiosity toward every discussed topic. His passion for 'Marketing for the greater good' and being on top of every topic and related details was uncanny and super inspiring. I am so grateful to Prof V. Kumar and Prof Philip Kotler for this opportunity and for putting their trust in me. I am also thankful to my other co-author on this project, Bharath Rajan, for his fantastic work and support. So grateful to journal editors Jeremy Kees and Beth Vallen (Villanova University) and guest editors Shintaro Okazaki (King’s Business School), Yuping Liu-Thompkins (Old Dominion University), Dhruv Grewal (Babson College), and Abhijit Guha (University of South Carolina) for putting up a timely and relevant special issue; and for their support in the process. P.S. I am sharing a picture from the 2016 World Marketing Summit, Tokyo, with two of marketing legends on one screen. Another image is from my recent meeting with Prof Philip Kotler at his residence in Evanston, Chicago and Prof V. Kumar at Goodman School of Business at Brock University in August 2024. MICA | The School of Ideas Northwestern University - Kellogg School of Management Brock University Welingkar Institute of Management #marketingresearch #GenerativeArtificialIntelligence #publicpolicy #AI

The Center for Industry Self-Regulation is calling for paper proposals from scholars in marketing, public policy, and related fields that address industry self-regulation. Funded proposals will receive $10,000. Deadline: October 15, 2024. #regulation #cfp #callforpapers #marketingscholars #publicpolicy Justin Connor Mary Engle

How can we stay vigilant against all the manipulative political communications we encounter daily? This article draws on a Journal of Public Policy and Marketing article to advocate for the practice of "information hygiene." The full JPP&M article, "Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies," by Carlos Diaz Ruiz and Tomas Nilsson is available here: https://lnkd.in/gG9mM6YX Also referenced: "Uniting the Tribes: Using Text for Marketing Insight," by Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, and David Schweidel, Journal of Marketing (available here: https://lnkd.in/ghvswg9s) #MediaLiteracy #CriticalThinking #marketing #misinformation Psychology Today Alisa Minina Jeunemaître

How can #researchers gather #data relatively quickly and easily these days? By leveraging #crowdsourced data and #crowdsourcing platforms like #mturk or Prolific. However, the #validity and #quality of such data is of utmost importance, particularly when deriving real-world/practical/managerial and - even more important - #publicpolicy implications. In their recent Journal of Public Policy & Marketing study, Chris Berry and Scot Burton reveal substantial differences in relation to response satisfycing and thus data quality across five different online data sources under investigation. Importantly, these differences lead to differences in the policy-relevant results of a policy-based experiment. So be cautious when using crowdsourced data to inform public policy. Study link in the first comment.

🚨 Deadline extension! Paper submissions to the 2025 AMA Winter Academic Conference will now be accepted through September 11, 2024. Learn more & submit here ➡️ https://bit.ly/3Z1OaL6 #AMAWinter #CallforPapers

New JPPM article available: "Response Satisficing Across Online Data Sources: Effects of Satisficing on Data Quality and Policy-Relevant Results" Read it here: https://buff.ly/3X7rne2 Authors: Chris Berry, Scot Burton #AMAPublicPolicy #dataquality #surveys #MTurk #marketingresearch

Don’t miss your chance to contribute to the 2025 AMA Winter Academic Conference—submit your paper by August 28th. Join the conversation and shape the future of marketing! ✏️ Submit your work here: https://lnkd.in/gGmFPi23 Check out two of this year's featured tracks and their incredible chairs: 📝 Track: Consumer Behavior ⭐ Chairs: Hannah H. Chang (Singapore Management University), John Costello (University of Notre Dame), International Track Chair - Eda Sayin (IE Business School), and Junior Track Chair - Amie Gustafsson (Karlstad University) 📝 Track: Digital & Social Media Marketing ⭐ Chairs: Holly A. Syrdal, Ph.D. (Texas State University), Shane Wang (Virginia Tech), International Track Chair - Kris Lindsey Hall (she/her) (Louisiana State University), and Junior Track Chair - Melanie Koskie (Louisiana Tech University) #AMAWinter #MarketingResearch #CallForPapers

One in six children in the U.S. live in poverty. The expanded child tax credit pulled many children out of poverty, but over 2 million families did not claim their child tax credit - forgoing close to $7.5 billion. Policymakers tried to reach out to this low-income population, highlighting that they could receive up to $3,600 per year for each child. But according to researcher Wendy De La Rosa, there's flaw in this messaging: Her research found that highlighting commonly used budgeting periods (for example, $300/month instead of $3,600/year) to describe the tax benefit increased claiming intentions relative to the status quo. The finding represents a cheap and simple intervention that can be rapidly deployed to increase active opt-ins for government benefits. This award-winning research is authored by Wendy De La Rosa, Abigail Sussman, Eric Giannella, Ph.D., and Maximilian Hell. Check out all of the important research honored by the 2024 AMA-EBSCO-RRBM Award here: https://lnkd.in/eeT2Nf34 EBSCO Information Services RRBM Responsible Research in Business and Management #AMASummer #MarketingResearch