Jump 450

Changing this simple traffic setting in PMax led to us scaling up to $30K a day. Are you struggling to unlock scale with PMax? Well this is low hanging fruit. Buried in the settings of PMax is a setting called URL Expansion. URL Expansion is automatically enabled when you create a new campaign AND it will allow PMax to drive users to any “relevant” URL on your site. Unfortunately in our experience this includes many pages that are not built to convert like blogs or contact pages. This may be especially frustrating to learn if you’re team has done the work to craft highly converting landing pages. You’ll be glad to know that by by simply turning the URL Expansion setting OFF you can in ensure that traffic is being run only to the pages that you want. In the case of a recent client, changing this setting led to a massive impact because it ensured that all users on PMax were getting sent to their carefully crafted advertorial landing pages which had already proved to convert. Thanks for the talk Eric Herzog, Acquisition Manager at Jump. #digitalmarketing #marketingtips #Marketingstrategy #business #pmax #campaign

Believe it or not, many marketers get so locked in to analyzing the data that they forget this… The data represents PEOPLE.

“I don’t know if I would be here if it wasn’t for that fire he lit under me.” Where does your drive to succeed come from? Serial entrepreneur, Domenic Iacovone shares the origin of his own relentless motivation. How it grew to become so powerful AND the realization that made him shift his drive to something more positive. What motivates you to work hard? #founder #digitalmarketing #business #marketing #ceomindset #founderstory

Attn Brands: This is tough love.

Are you wasting precious time pulling your data manually? Have you tried an automated tool? You could build one yourself IF you know what you’re doing. Each channel has an API (Application Programming Interface) that you can connect to with code and pull data at your desired cadence. The problem is API’s change frequently and without notice. And even small changes will break your tool, meaning you will pull no data. So the better option is to pay for an automated tool that already exists such as: Data Channel Funnel.io Supermetrics Fivetran #marketingtips #digitalmarketing #conversions #marketingdata #marketing #data 

What constitutes a successful founder? - Always treating people with respect regardless of the outcome. - Tenacity and grit. - The flexibility and willingness to change and innovate. ~ David Wachs, Founder of Handwrytten #business #marketingdigital #founder #ceomindset

Comment “Hot Sauce” below and we will share the full taste test/marketing strategy brainstorm. How do you create a marketing strategy? We’ll show you! Today in a special podcast experiment… - 5 real marketers - Taste test 1 homemade hot sauce - And brainstorm its hypothetical marketing strategy. If you need a marketing strategy yourself we will show you where to start and what questions to answer to get going. #digitalmarketing #marketing #marketingstrategy #business #marketingtips #podcast

Are you hiding your unique selling propositions at the bottom of your landing page? SO many brands are guilty of this and believe it or not it IS hurting their conversions. Things like… - Free shipping - Secure check out - Free Returns Within 30 Days Are compelling benefits and they need to be prominent and in your customer’s mind when they are about to purchase. Like so many CRO mistakes that we see, this: A.) Directly effects conversions B.) And is very easy to fix #marketingtips #digitalmarketing #conversions #landingpage #marketing #product

This will be your only reminder... The faster your page loads = the higher your conversion rate will go. For more CRO reminders that will make a big impact check us out on YouTube. #marketingdigital #conversionrateoptimization #landingpage #revenue #business #digital

“What you see about the founders that make it is they just have this 10x. They will do whatever it takes to survive.” Kevin Chiu, Founder of Catalyst Software on what it takes to be a successful founder. #founder #digitalmarketing #business #marketing #Marketingstrategy #ceomindset