Jump 450

The most impactful business strategy in Customer Success comes with a focus on what drives customer value. Manage towards the unique value proposition or business outcome that brought the customer in. Thank you, Kevin Chiu, Co-Founder of Catalyst Software

A quick tip to polish your UGC... Getting the right light is just one way to shoot something homemade without making it look scrappy. If you’re going to shoot outside, remember: Bright sunny day = harsh shadows  Overcast days = Softened light with natural looking shadows

“In my market, the person with the best copy is usually doing 10-50x better than the person with the B+ or A- copy in terms of revenue.” Today on “5 Minute Founders,” Brett Allcorn , Founder of Pineapple Products shares the impact that great copy can have on a business as well as the 3 skills he believes every great copy writer should have. The ability to write a catchy headline (good clickbait VS bad clickbait)  The ability to simply explain a complex topic or process The ability to tell a story. For the full conversation with Brett, check out Jump 450 on YouTube.

Where does the data come from and who owns it? It depends. Whoever makes the ad accounts technically owns the data but what data sources do you pull from? It could be the ad platforms (FB, Google, TikTok, etc) OR third party analytics systems like Adobe Analytics or Google Analytics OR wherever your sales data lives like Shopify.

Start with the data. We all need a reminder sometimes.

Are you retargeting too much?

Do you need a Marketing Strategy?    Start small by defining the 3 Cs: - Company - Customer - Competition And the 4 Ps: - Product  - Price  - Promotion   - Place Answer these questions: - Where do you fit in the competitive set?  - Are you priced advantageously?  - Is the market already saturated?  - Where will customers find you?  - Where are you delivering? 

“What really cuts through the noise is the handwritten envelope…” David Wachs Founder of Handwrytten shares how to increase LTV through the power of hand written notes. Handwrytten has armed 175+ robots with ballpoint pens so that you can send your customers hand written notes at scale. In today’s episode David details: - what types of businesses this strategy works best for - as well as what trends he sees in the types of content that performs. Search Jump 450 on YouTube to hear the full conversation.

Did you know Henson Shaving is disrupting the $36B shave industry by calling out cartridge razors for being “designed to fail” and forcing customers into buying expensive replacements? Instead Henson offers a premium yet affordable classic single blade razor that is built to last and made from aircraft grade aluminum. They have flipped their pricing strategy by charging a premium $69.99 for the razor handle itself and just $9.99 for a 100 pack of replacement blades. They have also effectively cut through the marketing noise by demonstrating science based data and experiments through UGC feeling native concepts delivered authentically by actual employees and even their founder. Henson’s attempt to look out for the consumer is built directly into their production process claiming their design requires a high level of accuracy that other companies do not want to attempt at scale.

“We’ve had 75+ guests that have created their business on the other side of having some kind of illness or traumatic health event - they’ve taken those stories and have ultimately created the business of their dreams.” Not only has Brett Ender created multiple businesses of his own (Noble Origins and the The Meat Mafia) on the heals of his own health struggles (and transformation) but he has noticed this trend in many of the people he has interviewed in the 300+ episodes of his podcast. What inspired you to start your business?