Jump 450

This will be your only reminder... The faster your page loads = the higher your conversion rate will go. For more CRO reminders that will make a big impact check us out on YouTube. #marketingdigital #conversionrateoptimization #landingpage #revenue #business #digital

“What you see about the founders that make it is they just have this 10x. They will do whatever it takes to survive.” Kevin Chiu, Founder of Catalyst Software on what it takes to be a successful founder. #founder #digitalmarketing #business #marketing #Marketingstrategy #ceomindset

Facebook ad learning explained… Facebook reguires you get 50 conversions per week per ad set to get out of the learning phase. The problem is… That means if you have 3 ad sets running on Facebook AND they are even all in the same campaign then you still need 50 conversions on each of the 3 ad sets to get out of learning. If you do NOT hit that threshold of conversions and exit learning this is the advice you will get from nearly everyone… “Why don’t you optimize for a higher funnel event?” That means instead of optimizing for purchases you would instead optimize for add to carts or content views. And in doing that you will get your 50 events. The problem is you will be teaching facebook the wrong thing. #meta #marketing #conversions #digitalmarketing #marketingtips #businesstips

“There are people that DON’T want to help for various reasons.” Brett Allcorn, Founder of Pineapple Products shares the BEST time to ask for unsolicited business advice. "There are people- maybe they just sold a business and they're in between businesses where they've got a lot of free time. I find that that's a great time to ask for help." #founder #digitalmarketing #business #marketing #Marketingstrategy #ceomindset

Are dead clicks killing your landing page conversions? If you do NOT know the answer to this question than you may be missing a very simple CRO tactic. Here’s the scenario: Somebody clicks on your ad. Hurray! In fact they are feeling excited to purchase. BUT when they arrive at your LP ready to click through a seamless series of prompts to get to check out they find that... NOTHING CLICKS Not the hero image. Not the announcement bar. They cannot find a CTA button. Your LP is not intuitive. And after about 11 seconds they get frustrated and leave the page. BUT THIS IS ACTUALLY VERY EASY TO FIX! There are plenty of click tracking and eye tracking softwares available to shed light on user behavior. Dead clicks are only ONE simple adjustment that you can make to drastically improve your conversion rate optimization. For more easily actionable tips in this area check out Jump 450’s podcast “Growth Mentors” on YouTube. #landingpage #digitalmarketing #businesstips #marketing #conversions #cro

“There’s probably 50-60M views over the last 12-18 months there.” Christopher Masanto Founder of the D2C category leader in pet suppliments PetLab Co. explains the way they use educational organic content on IG, TikTok and YT Shorts to build community and awareness instead of investing in traditional brand creative. “My philosophy is that for many of these emerging brands that require education it’s far better for one person to be in a car talking to the consumer in a really direct and authentic way, rather than a 30 second, $30K shoot in a really manufactured setting.” In fact the team uses the data and creative insights they recieve from organic performance to directly inform the type of ad creative that will connect with their customer. What other brands are using innovative organic strategies to drive growth? #founder #digitalmarketing #business #marketing  #Marketingstrategy #ceomindset

How do you approach trust in business? “I’m not very good at giving second chances to anyone. I’m kind of like a one-and-done kind of guy.” Serial Entrepreneur, Domenic Iacovone talks about trusting his team and how he tests his assumptions. “I give trust to pretty much everybody. You have it until you don’t. It’s easily lost - very hard to get back.” he says. Do you agree with him? How do you approach trust in business? Do you start everyone at 100% and then “it’s theirs to lose?" OR do you start everyone at 0% and make them earn your trust? #founder #digitalmarketing #business #marketing #Marketingstrategy #ceomindset

 What should I tell my UGC creators to wear? Wardrobe is a big detail that is often forgotten in UGC video shoots. Here is your quick list of things to avoid: - Tight patterns - Text - Logos/Brands - Extremes in color (including black and white) You want the wardrobe to complement what is happening on camera, not distract from it. #digitalmarketing #marketingtips #ugc #usergeneratedcontent #marketing #digitalvideo 

“It just really depends on what the brand is. A life insurance brand is going to be different than a hair care brand.” Adam Wellington, Founder of the one-stop-shop brand accelerator, Neon Flux explains key drivers of performance for many brands they work with. 

“At least quarterly.” That’s how often brands should reassess their stage specific marketing strategies says Caroline Mercurio Agency Group Director of Jump 450. It’s important to stay agile due to: - Shifting Goals - Performance Data - Emerging Trends - Seasonality - Consumer behaviors - Market Conditions All of which can have huge impacts on your marketing efforts. #Marketingstrategy #digitalmarketing #marketingtips #marketing #business #cro