Jump 450

"How do you keep a sense of novelty in the customer experience?" Adriaan Zimmerman, Founder of Ned & Co (among others) highlights this "novelty" as the missing 'retention" piece for many DTC brands. "We were 80% reoccurring subscription revenue. Ned became kind of a poster child to what a good DTC experience could be." Adriaan shares. They did this through a number of different mechanisms BUT it was their gifting program that made a big splash. "We would see the biggest drop-off point was between order one and order two for customers." And so they began including a note with order one that simply said: something special is coming in your next order. "And that skyrocketed retention for order two. It's just kind of like common sense. Reward people who are with you." Is your own customer journey lacking novelty? What are the most effective ways you retain customers? What do you think of this strategy of a "gifting program?"

Who owns the data? It’s not as simple as it sounds. First, where does the data come from?  Ad platforms like Facebook, Google, and TikTok?  Third-party tools like Google Analytics or Adobe Analytics?  Or sales platforms like Shopify? And secondly… Who set up the accounts? If someone from the brand created them, they technically own the data. But if an agency pulls it, they also “own” it in a way. Clear ownership and organization are everything when it comes to reporting. Thanks to Tom Murray, MBA, Managing Director of Data and Analytics at Jump 450.

Have you nailed operational excellence? Thank you for sharing Freddie Laker, Founding Partner of Chameleon Collective You can listen to the full conversation by searching Jump 450 on YT.

Algorithms change fast. What worked six months ago might not work today. Therefore in digital marketing, sticking to outdated rules can hurt your results. Use this simple tip to stay ahead of the pack… Always question the WHY. Do not resign yourself to working in a playpen of outdated red tape. Ask “Why are we doing it this way? Does it still make sense?” Questioning the process isn’t just smart—it’s necessary. Can you remember the last time you did this at work? What were the results? Thank you Michelle Rose, Managing Director of Client Leadership at Jump 450.

Have you considered expanding your Google ad efforts into an international market? It’s more potential customers to reach and… it’s cheaper. The same keyword in the US, average CPC is around $9.93 per click. That same keyword in the UK is around $5.23 per click. And we’re seeing it as low as $2.88 per click in some other coutries. This can be an especially low lift to test for brands who do NOT sell a physical product. Thank you, Google Ads expert, Eric Herzog and Acquisition Manager at Jump 450.

Creative forecasting? Planning your next marketing month? A Gantt Chart is essential as long as it's flexible. Morgan Kappler Scheib, Project Manager at Jump 450 explains.

Your best-performing ads hold secrets. (Most people ignore them) But they can be simple to extract. Isolate what works. Then get creative. Here is a quick brain dump from Creative Director, Renee Scavone: Spot winning themes across your ads. Take the best 5 seconds from a UGC video and turn it into a headline for a static ad, or have talent read it aloud. Add motion graphics to spice it up. This modular approach or mindset gives you a TON of freedom to explore while efficiently testing and scaling creative. #AdStrategy #CreativeMarketing #PerformanceAds

“Just focus. Do not try to build bells and whistles, especially before you launch because you are just bound to fail.” Adriaan Zimmerman, 4x Founder with 2 exits warns about trying to do too much.

“A lot of people just aren’t very good at nailing the basics. Nail. The. Basics." This week on 5 Minute Founders... Serial Entrepreneur and Founding Partner of Chameleon Collective, Freddie Laker shares everything from… Business Transformations - most common areas. The thing most people are getting wrong about operational excellence. What to look for in founding team members. The full discussion can be found on YouTube, search Jump 450.

For a truly healthy and high-performing organization where people thrive, you need both sides: the mechanics of business and the emotional intelligence needed to lead. Emotional Intelligence: Helps build strong relationships and a supportive culture. Mechanical Approach: Ensures efficiency and productivity. Thank you Dr. Rob McKenna of WiLD Leaders.