Juvee

We are excited to officially announce that Juvee is joining the Sprecher family! We’ve been a big fan of Juvee’s continuous success since they launched in 2022 and we’re thrilled to bring them in as our energy drink in 2024. Sprecher CEO Sharad Chadha, "The energy drink category is hugely popular, and when we connected with Juvee’s co-founders, it quickly became apparent that this was the perfect brand for us to enter into this competitive space.” Read more about the acquisition: https://lnkd.in/gZpJ57NC

In Juvee's first month on TikTok Shop we've reached the top 10% of ALL goods sold on the platform! 🚀 Here are four things that worked really well for us: 1. Highlight the Discount: take time to educate your audience on accessing discounts, especially since TikTok Shop is still relatively new. 2. Diversify Content Mix: We found varying content types, including product showcases, talking-head videos, and interactive responses to comments worked really well. Keep it engaging, informative and SHORT (<1min). 3. Collaborate with Creators/Affiliates: Partnering with creators and affiliates to create shoppable videos is a win-win. They earn a commission, and you expand your reach. 4. Cross-Platform Promotion: Don't limit your promotion efforts to TikTok alone. Utilize other digital channels to drive traffic through your TikTok Shop. Kudos to Francis and Adrian who are the masterminds behind all of this and always keep us a step ahead online! #TikTokShop #ECommerceInsights #energydrinks #beverageindustry

I'm excited to kickstart the week with another incredible moment in Juvee's journey - the creation of our limited edition Juvee can celebrating the upcoming release of the Prime Video & Amazon Studios series, Gen V, which brings the in-show Turbo Rush Energy to life! Despite my obvious excitement for the opportunity, I'll be honest - I wasn't entirely sure if we could pull it off. We had a mere two weeks to navigate artwork approvals, produce the can, gather ingredients, coordinate co-manufacturing, all while preparing for a country launch in Canada, unveiling a new flavor, and announcing a partnership - phew! The challenge was immense, but the true heroes are our great partners (Gopuff and Prime Video) and a stellar team ready to conquer it. Big kudos to the small internal team for their unwavering dedication to bringing Juvee Turbo Rush to life: Matthew Partida (QB), Noah Wenokur (designer), Kyle Simon (sourcing), and Adrian Rosales (marketing)! A personal thank you goes out to Tyler Stewart and our incredible partners at GoPuff for bringing this opportunity to us. Imani Thomas at Prime Video, thank you for believing in a small beverage brand's ability to rise to the occasion. It's been truly amazing to witness the reaction of Gen V fans and our Juvee community to this incredible can! For more on how to get your hands on this exclusive can, check out our TikTok walkthrough here: https://lnkd.in/g3d-adPN This journey showcases the incredible results that can be achieved through collaboration, innovation, and unwavering belief. Thank you all for being a part of the ride!

I started writing with the intention of celebrating Juvee's Canada launch yesterday, when this post took a sudden turn. As the day unfolded, something remarkable happened. Our sales on Amazon.ca, the channel through which we launched directly to consumers (DTC), began to surge. Climbing the ranks steadily, we found ourselves at the pinnacle – securing the top spot as the BEST-SELLING energy drink in the nation and an impressive #8 among all food items! And here's the twist: no, this wasn't achieved through hefty ad spend (we actually spent just $35 on Amazon ads). This was about executing the strategy we meticulously laid out a few weeks back. It was about making good on our promise to the Juvee community and bringing our product to them in a meaningful way. And you know what? They responded with incredible enthusiasm and support! The journey we're on is not just about launching products; it's about nurturing connections, building relationships, and fostering a sense of belonging. This unexpected feat is a testament to the power of community, the strength of our commitment, and the impact of a hungry team with a well-executed plan. #cpgindustry #beverageindustry #energydrinks

Our Juvee sales team is expanding, so if you: ✅ are in the Chicago area ✅ looking for a new beverage sales opportunity ✅ love working hand in hand with a top-tier DSD to dominate a big market ✅ care about loving the product you sell Drop me a line! We'd love to talk. Reposts/shares very much appreciated! (Pictured here is Ajay, our SoCal ace who's been on a hot streak!) Job Description: https://lnkd.in/g-UxYybk