Kale

Nothing beats the magic that happens when creativity meets community! 🎃 ✨ Our recent Vita Coco x Kale "Dress Up Your Bottle" Halloween challenge brought all the spooky vibes. We asked the community to show off their arts and crafts skills by turning Vita Coco cartons into Halloween inspired designs—and they did not disappoint. The talent and imagination within our community never cease to amaze us!

We’re back with Kale’s Hot Jobs of the Week! 🔥 If you're looking to make a move in the consumer marketing world, we’ve rounded up some great roles with top brands! From social media manager to influencer marketing—even CMO level 👀 This week’s roundup: Dreyer's Grand Ice Cream - Social Media Strategist: https://lnkd.in/eakMZZXu amika - Senior Director of Global Influencer + Communications Strategy: https://lnkd.in/e_iuwF_v Daily Harvest - Senior Brand Marketing Manager: https://lnkd.in/eGyVNbn7 OLAPLEX - Digital Content and Social Media Sr Manager: https://lnkd.in/ebWrc8t9 Peace Out Skincare - Director of Social & Influencer Marketing: https://lnkd.in/eS6YkZ4e DRUNK ELEPHANT - Digital Marketing Senior Manager: https://lnkd.in/e_jRGh8X UNIQLO Sr. Marketing Manager: https://lnkd.in/emJ5sU9W Coach - Global Brand Marketing Sr. Manager: https://lnkd.in/eY5vjZWR Murad - Social Media Manager: https://lnkd.in/exnfw-hv Alo Yoga- Senior Influencer Manager: https://lnkd.in/e2He4e9q Briogeo Hair Care - Chief Marketing Officer: https://lnkd.in/ept2qpM5 Stay tuned for the next roundup! ✨ If you’re hiring, drop your role in the comments, and we’ll feature it in the next edition!

Brussels sprouts & Kale are the fall duo we didn’t know we needed. 😏 sweetgreen turned their Fall Harvest menu into a fan favorite with their #BrusselsAreBack campaign, sparking a wave of TikTok videos and social chatter! #UGC #Creators #SocialMediaManagers #TikTok #InfluencerMarketing #BrandManagers

Introducing Kale’s Hot Jobs of the Week! 🔥 We’re excited to spotlight marketing gigs in the consumer space—from household names to exciting emerging brands, including some from our inner circle (aka brand partners of Kale). Here’s this week’s roundup: Notion - Social Media Manager: https://lnkd.in/e7SpFK27 OLIPOP PBC - Community Manager: https://lnkd.in/erzw2KDS  Chobani - Senior Brand Manager: https://lnkd.in/ecGKASiM The Farmer's Dog - Affiliate Marketing Manager: https://lnkd.in/e5rH_AmY Topicals - Social Channel Manager: https://lnkd.in/eYiSuJgT Glossier, Inc. - Social Media Marketing Manager: https://lnkd.in/eHUn5VdN Anthropologie - Associate Manager of Social Media: https://lnkd.in/eyVdD4HR Away - Brand Marketing Manager: https://lnkd.in/eX8gsrrv Bubble - Senior Director of Brand Marketing: https://lnkd.in/eTAcaxmv Stay tuned for more opportunities, and who knows, your dream role could be next on the list! 😉

Who doesn’t love a warm, gooey cinnamon roll? Kale partnered with Cinnabon to bring #bestcinnamonrolls to life on TikTok! With 74% of Gen Z and Millennials preferring TikTok over traditional search engines and users now spending an average of 95 minutes per day on the app, TikTok has become a powerhouse for discovery and engagement. Together, we set out to rally Cinnabon's superfans by inspiring them to share their love for the world's favorite cinnamon treat in creative and engaging ways using #bestcinnamonrolls. #TikTokSEO  #UGC #Creators #SocialMediaManagers  #TikTok #InfluencerMarketing #BrandManagers

Kale Marketing Brew Summit in NYC Highlights: 1. Kale CEO Isha Patel takes the main stage, alongside Cara Meiselman, Esq. (CLEAR) and Nicklaus Hasselberg (Every Man Jack). The panel talked about why going back to the brand-building is imperative for brands in an age of performance social. Organic social shouldn’t be measured on # of sales. With brand building in mind, brands are shifting focus toward engagement metrics like comments, saves, and shares—as stronger indicators of purchase intent, rather than relying on vanity metrics like impressions. 2. Our brand partners outfitted our booth, and so Spin the Wheel emerged as a crowd favorite! Thank you Bubble, OLIPOP PBC, RoC Skincare, Conair LLC, Vacation Inc., Fable and Mane, Primal Kitchen (Primal Nutrition, LLC), HIPPEAS Snacks, Leapfrog Brands, Koia, LesserEvil Brand Snack Co., Dole Food Company, and Unreal Snacks! 3. Congrats to Morning Brew for such a successful event. Thank you Abigail (Baron) Ryan and Eleni DuBois for their help in bringing this activation to life! #marketingbrewsummit #morningbrew

Our CEO & Co-Founder, Isha Patel, is speaking today at the Morning Brew Marketing Summit on the panel "Well, Did it Work? Measuring Campaign Success and Informing Attribution." She’ll be on stage with Cara Meiselman, Esq., Former Director of Marketing at CLEAR, and Nicklaus Hasselberg, VP of Performance Marketing and eCommerce at Every Man Jack, and together they’ll be diving into valuable insights on data-driven strategies and how to measure what’s actually working. This is a session you definitely don’t wanna miss! And while you’re here, come say hi at our booth and grab some goodies!

Last week, we hosted a Kale Connect webinar, focused on 'How to Build Community in Fashion.' We covered everything from organic social strategies to community building with an amazing lineup of fashion experts: Alexander Sikkema-Kapp, Lauren Lootens, and Katy Stankevitz—URBN was in the house! 👗👜👖 Key takeaways from the session: ⭐ Alex Sikkema-Kapp from Esprit: Organic is the powerhouse. In a world full of ads, a strong organic social strategy is where brands can really shine. Don’t just jump on every trend (and don’t hesitate to start your own)—make sure your strategy aligns with your audience's preferences on each platform and uses content that genuinely resonates. ⭐ Lauren Lootens from Nuuly: We're shifting toward a world where brand trips need to be more community-focused. Take REFY and Topicals, for example—both brands hosted trips with diverse and genuine superfans, ensuring the experience was authentic and meaningful. This approach not only deepens connections with your community but also results in more impactful content. ⭐ Katy Stankevitz from Anthropologie: Social media isn’t just about driving quick sales—it’s where real brand and community-building happen. When you focus on creating content that genuinely connects with your audience, you’re laying the groundwork for long-term loyalty and trust. Yes, sales matter, but the real strength of social media is in introducing your brand to new people and keeping your community excited and engaged. It’s all about making your audience feel like they’re part of something bigger. Thanks to our speakers for sharing their insights and to everyone who joined us! Follow us to stay in the loop for more marketing advice and insights. 🙂

Attention social media, influencer, and community marketers! In our next Kale Connect webinar, our founder, Isha Patel sits down with fashion marketing experts who have worked at top brands like Anthropologie, Free People, Nuuly, and Esprit . The conversation will be focused on how to create meaningful connections and build loyal, engaged online communities within fashion. Whether you’re looking to strengthen your brand’s community or just want to hear from the best, this is a conversation you won’t want to miss! 🔗 RSVP: https://lnkd.in/efZs_Qyv  📅 Date: Wednesday, August 21st  ⏰ Time: 11 AM PT Lauren Lootens - Influencer & Community Manager at Nuuly Alexander Sikkema-Kapp - Former Global Social Media Director at Esprit Katy Stankevitz - Social Media Manager at Anthropologie

RoC Skincare x Kale 🤝 Thrilled to spotlight our collaboration with RoC Skincare, the skincare brand known for innovation and affordability since 1957! Kristine Ayala, the Director of Social Media & Influencers, shares, "Honestly, when I first started with Kale, I was concerned our consumer might not be using it yet since it’s such a new platform. But overnight, we had hundreds of videos with amazing engagement. It’s exciting to see how many people are using the platform and creating videos about RoC. Kale saves a ton of time; it's efficient and easy to use, which is perfect for our busy schedules. Overall, Kale has helped us increase UGC, and we’re happy with our results!" Cheers to more successful retail runs ahead! 📈 #UGC #Creators #SocialMediaManagers #TikTok #InfluencerMarketing #retail #tiktokseo