ShopMy

Despite a level of uncertainty in the industry with the future of TikTok unknown, investors are proving that creator marketing is still a safe bet. Advertisers are shifting their dollars and viewing creator marketing as a performance ad channel, rather than just brand awareness. And technology is catching up. “The challenge has been focused on general awareness versus turning fans into customers,” Chris Erwin said. He added that companies like ShopMy are "getting really good at closing the conversion circle” Click the link below to read more about the influx of creator marketing funding from Lauren Johnson at ADWEEK https://lnkd.in/eJsqg8aM

Tiffany Lopinsky recently joined Hillary Kerr on the Second Life Podcast to share the story behind ShopMy’s founding and her personal journey to becoming a founder. One of our favorite moments from the conversation is Tiffany’s advice for aspiring founders: “Pay attention to what you’re interested in and what gives you energy, rather than what takes energy from you, and try to make that the main thing you think about. What is the part of my job that is exciting to me and how can I do more of it?” It’s this passion that has enabled Tiffany and her Co-Founders, Harry and Chris, to grow ShopMy into the impactful platform it is today. Thank you to Hillary for creating the space for Tiffany to share her insights. Listen to the full episode here: https://lnkd.in/g_gxFpfQ

The future of marketing is here— it’s powered by creators and enabled by ShopMy. What was once viewed as an immeasurable channel is now one of the most powerful tools for driving ROI and scalable growth. We’re calling it Creator Performance Marketing—a seamless blend of creator authenticity and the precision of paid social. To supercharge our growth, we’ve closed a $77.5M Series B round led by Bessemer Venture Partners and Bain Capital Ventures, with support from Menlo Ventures, Inspired Capital, and AlleyCorp. This funding will help us scale our team, expand into new verticals, and bring our cutting-edge tools to more brands. Special thanks to Jeremy Levine, Scott Friend, and Amy Wu for your support. And Katie Deighton for this wonderful The Wall Street Journal piece. https://lnkd.in/gPBKys6H

In 2024 gifting proved to be a powerful, cost-effective marketing tool. By strategically gifting influencers who align with a brand's values, companies can generate organic, authentic content that resonates with consumers and drives sales. Another fantastic article from Diana Pearl. Read the full piece here: https://lnkd.in/eqky-dRU

As mistrust in sponsored content and social media algorithms grows, consumers are turning to peers and cultural authorities for trusted recommendations. This shift is reshaping how we discover content, with newsletters and blogs leading the charge as personalized alternatives to algorithm-driven feeds. Big thanks to United Talent Agency for featuring these insights in their Real Recommendations and allowing ShopMy to share our data on the evolving landscape.

It’s been an incredible year for ShopMy, full of remarkable growth, and it’s just the start! A huge thank you to Martech Record for featuring us in their 2024 Headcount Report. We’re still hiring and looking for talented people to join our team as we continue to scale. Explore opportunities on our careers page. Careers Page: https://shopmy.us/careers Article Link: https://lnkd.in/eq4c5KN4

One of the best parts of our business is having access to such a powerful analytics dashboard, giving us real-time insights into the top-performing products on ShopMy. With Black Friday and Cyber Monday behind us, we're excited to share some of the standout items that captured shoppers' attention this year. We’re especially thrilled to see so many of our brand partners in the spotlight, including Hotel Lobby Candle's Votive Collection, Rothy's Casual Clog, Jenni Kayne's Everyday Sweater, and INNBEAUTY PROJECT’s Extreme Cream — just to name a few. If you’re struggling with what to buy for your loved ones, slide three might provide the inspiration you need. #BlackFriday #CyberMonday

We're honored to be mentioned alongside Nelle Atelier in Dhani Mau's latest piece. It's inspiring to see how quickly their brand has grown, and how connecting with creators who genuinely love their products is supporting brand education and driving deeper connections with consumers. Click the link to read the full piece: https://lnkd.in/gGDrKbfj

Before there were social media influencers, there were bloggers. And now, with the rise of platforms like Substack, we’re seeing a return to long-form content and personalized connections between creators and their audiences. At ShopMy, we’re excited about the incredible potential of Substack as a powerful creator marketing tool. With more than 3 million paying subscribers on Substack alone, writers and creators are not just sharing their stories—they’re also shaping purchase decisions, driving sales, and fostering deeper relationships with their audiences. In a recent article by Katie H. for Morning Brew the synergies between affiliate marketing and Substack are brought to life, showcasing how creators are using the platform to monetize their content and provide additional value to their readers. Click the link to read the full story: https://lnkd.in/gDZ276ic

ShopMy is a finalist for the 2024 Glossy Fashion & Luxury Awards! This recognition celebrates the innovative companies reshaping the fashion industry and we are thrilled to be included among such esteemed nominees, including multiple ShopMy brand partners.  This achievement reflects our unwavering commitment to transforming the creator economy and we couldn’t have reached this milestone without our dedicated team and incredible partners. #GlossyAwards https://lnkd.in/e2YjGgFw