Kard

Did you know we have a newsletter? 👀 Subscribe to get: 🔹 Early access to guides that help you lower your CAC and increase LTV 🔹 A sneak peek of our case studies 🔹 Tips and tricks for building a killer rewards program 🔹 Exclusive Kard product announcements 🔹 A pulse on our conference circuit It's free, so why not? Enter your email here: https://lnkd.in/gs9mg3um

A major American pharmacy chain came to Kard hoping to: — Target new-to-retailer shoppers and lapsed shoppers — Reward in-store spend — Avoid rewarding restricted and/or margin-sensitive category purchases such as alcohol, tobacco, gift cards, and prescriptions, etc. For this campaign, Kard leveraged BANYAN's SKU-data infrastructure platform to deliver more targeted and effective card-linked offers to new and lapsed drugstore shoppers through Kard's dozens of bank and fintech partners. The results? ✅ High earn rate with exclusions for select sensitive items delivered 14x gross ROAS (industry benchmark of 4x) ✅ Healthy engagement of harder-to-reach younger adults ✅ Improved campaign profitability for retailers by excluding sensitive category items Catch our case study here: https://lnkd.in/gu2GxsDR

Banks and other issuers need to stand out if they want their cards to be top-of-wallet. The problem is that most rewards programs all look the same. ❌They don’t match the issuer’s brand or messaging. ❌They don’t align with customer behavior. ❌They don’t offer the consumer anything unique. And, as a result, traditional programs miss out on opportunities to build deeper relationships with their customers and strengthen their loyalty. To drive engagement and activation, issuers need to make their rewards programs their own, with customized offer structures, copy, and look and feel that appeal directly to the customers they’re trying to reach. The best way to do that? Pick a platform that’s API first: https://lnkd.in/ga26BK92

Spending a lot of your marketing budget and not seeing a lot of long-term value? That's probably because most digital ads don't connect directly to consumer spending behavior. CLOs, on the other hand, are directly associated with a purchase. That means you track real transactions, not just views and clicks. At Kard, we’ve seen CLOs help brands turn ad spend into actual sales, driving sustainable growth while keeping CAC efficient and ROAS high. Check out Blake's video to see why CLOs might be worth a look.👇

Looking for a way to increase your revenue? Market share? Reach? A top fashion retailer just did all of that with Kard’s transaction-linked rewards. In a 3-month campaign, they saw: 🔹 A whopping 167% increase in week-over-week revenue 🔹 A 2% increase in average order value 🔹 A dramatic increase in in-store purchases at specific locations All contributing to a ROAS of $20:1. Want to find out how? Read the case study here: https://lnkd.in/gW33XZ-Z And talk to our team about how Kard can amplify your marketing strategy: https://lnkd.in/gt2mfZPt

MediaPost's Brand Insider Summit Retail is coming up in a few weeks! 🌵🏜️ We couldn't be more excited to sponsor this event, and we're thrilled that our very own Shea Stringert is speaking on Kard's behalf on March 21st, sharing: 🔹 What we know (based on our first-party transaction data) about how Gen Z spends. 🔹 The role of offers and discounts in Gen Z's world. 🔹 How retailers can cater their go-to-market strategies around their expectations. You won't want to miss it! Learn more here: https://lnkd.in/gDM-txvj

How much do you stand to lose from fraud? If current fake clicks continue, losses could double to $170B+ by 2028 🤯 The solution? An ad format where fraud is virtually impossible: CLO. Learn more about how Kard combats fraud in Blake Ziolkowski's video below. Or read about it our blog post: https://lnkd.in/gyr9sTF8

Looking to get ahead in QSR? Transaction-linked rewards are an ideal way to do that. Just recently, Fazoli's’s, America’s largest premium QSR Italian chain, worked with Kard to reel in a younger audience, drive higher order values, and tap into their lapsed customer base. In their first campaign, 81% of redemptions from people who hadn’t eaten at Fazoli’s before 🤯 And they achieved this result without breaking the bank — topline ROAS stayed at a steady $12.5:1. Catch the full case study here: https://lnkd.in/gRUajSuZ Or, if you’re ready to see what Kard can do for your brand, talk to our QSR and fast casual experts at Kard: https://lnkd.in/gt2mfZPt

A lot of display inventory is bought programmatically — and that means that your brand may show up against sensitive content. ⚠️ Your ad for premium brake pads, for example, may show up in an article about a terrible car accident. Worst possible outcome 😱 With a transaction-linked rewards platform, you don’t have to worry about these unfortunate juxtapositions. Transaction-linked offers are only displayed within carefully vetted platforms: people’s banking apps. And the brands listed in those banking apps have been hand-selected by the issuer. Need more reasons to think about adding transaction-linked offers to your marketing stack? Here are 7 more: https://lnkd.in/gyr9sTF8

Many brands are trying to reel buyers in with hefty discounts for subscribing to emails or texts for future nurturing campaigns. But those one-off promos only attract bargain hunters who then quickly unsubscribe. Transaction-linked offers, on the other hand, can create a pattern of consistent rewards. 💡 They tell you who, exactly, is a new, lapsed, or existing customer 💡 They allow you to target those audiences specifically 💡 They are an opportunity for you to continue extending diminishing discounts to entice folks to buy (and keep each group coming back) Curious if it's the right fit for your business? Speak with one of Kard’s experts to see how you can integrate transaction-linked offers into your go-to-market strategy: https://lnkd.in/gt2mfZPt