“FAST channels and inventory sources play a role on every one of our audience-targeted [streaming] and CTV buys, though they’re not necessarily the first and most prominent inventory source on those buys," says Kepler's Head of Media COEs Kevin Cahn. https://hubs.ly/Q02SncKf0
Kepler
Advertising Services
New York, New York 21,633 followers
The Future in Focus™
About us
We’re on a mission to demystify the digital universe. As longstanding marketing innovators, we fuse advanced data analytics with human insight and world-class creativity. And with our proprietary Kip™ technology, we turn complex data into action that resonates with audiences and propels global brands into the future.
- Website
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keplergrp.com
External link for Kepler
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Marketing Consulting, Digital Media, and Digital Marketing
Locations
Employees at Kepler
Updates
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Associate Director Blaise Summers provides great programmatic solutions and support to our clients to enhance their marketing campaigns. Get to know Blaise in this week's Employee Spotlight!
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Becoming a Meta Business Partner for Measurement signifies that Kepler meets stringent standards for analytics and measurement, including quality, risk, and scale. Learn more about what our badge signifies. https://hubs.ly/Q02RHLMJ0
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IDEO's Tim Brown joined Kepler Group CEO Rick Greenberg to facilitate a roundtable discussion exploring the tension at the heart of marketing-led organizations: how to balance driving market consumption with improving planetary health. Thanks to kyu House for hosting us alongside our friends at SYPartners, Gehl - Making Cities for People, BEworks, and many others! 📸: David Dini for kyu House
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Client Solutions Manager Micah-Rafael Hall is all about growth, both for client business and on a personal level. Get to know Micah in this week's Employee Spotlight.
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Last night, Kepler Academy took home the 2024 AdExchanger Award for "Best Diversity, Equity and Inclusion Initiative." Congratulations to the entire team that runs this amazing program. Learn more at kepleracademy.org.
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"As AI use grows, Kepler's Jourdan Gariepy believes that a stronger focus on the holistic user experience will be key for understanding target consumers’ behavior." Read more to learn why. https://hubs.ly/Q02R0Wh60
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Using AI for small tasks in social campaigns is proceeding cautiously, says Jourdan Gariepy, Kepler's Head of Optimization, Innovation & Strategic Partnerships. “I think there’s always going to be a need for the marketing team to check that what we are putting out there is correct in what we want those brand guidelines to do." https://hubs.ly/Q02QMpLp0
‘The year of implementation’: How marketers are leveraging AI on mobile
marketingdive.com