Kepler

For B2B brands like software companies looking to maximize spend and reach the right audience, getting the most from each platform requires a more targeted approach. We packaged some strategies for tackling rising media costs, using smarter data, and bridging the gaps between sales and marketing in ways that lead to breakthrough business results. https://hubs.ly/Q02WRLCT0

Client Solutions AVP Zachary Ricchiuti is one of Kepler's insightful retail marketing experts. Between creating KPI boosting roadmaps for retail brands, and being on stage at Advertising Week NYC, Zach also plays a major role in the overall growth of Kepler. Get to know Zach in this week's Employee Spotlight.

We collaborated on FILA's "Bellissimo" campaign to reintroduce the brand to the world — and Prime Video ads let us target key audiences with precision. Read more in Variety. https://hubs.ly/Q02WvwCp0

We’re thrilled to welcome Chris O'Brien as our new EVP, Head of Client Solutions. Chris brings a wealth of leadership experience and a strong track record of driving client growth. With his leadership, we’re ready to take our work to new heights and continue making Kepler a standout place to work. Read the full announcement here: https://hubs.ly/Q02Wnqd_0

What a moment from the 2024 Amazon Unboxed Keynote session. Kepler's Remy Stiles joined the stage with Jennifer Burch and Jeffrey Cohen to discuss in depth the powerful partnership between Kepler, Hasbro, and Amazon Ads. We are immensely proud to have played a key role in boosting the success of beloved children's brands such as Play-Doh & Peppa Pig. A great testament to what collaboration and innovation can achieve.

By enhancing its creative, measurement, and audience targeting tools, Amazon is positioning itself as a full-funnel advertising powerhouse. https://hubs.ly/Q02W0mn70

"I don't think anyone can watch FILA's ad and not have a slight tinge of media envy. There's no one who can see that ad and not be excited to see them back on the scene," said marketing leaders at Variety about our client FILA's "Bellissimo" campaign. In reintroducing FILA to key audiences, we used Prime Video ads to drive scale. Being an Amazon Advanced Partner and a certified Amazon Marketing Cloud partner means we help our clients navigate Amazon's complexities and outline winning strategies. Watch the full video here: https://hubs.ly/Q02VZrfy0

Senior Specialist Oswaldo Garcia is one of many comets that play a pivotal role in improving our campaign operations, perfectly syncing with the dynamic flow of strategic ideas buzzing within Kepler. Dive into Oswaldo's story in this week's Employee Spotlight.

For Kepler's Fred Seddon, Director and Retail Media Lead, "focusing on niche markets is one solution. He advises smaller brands to identify their unique entry point, suggesting that targeting specific niches within the platforms rather than broad categories can be a more effective strategy. 'There's a much clearer path to be ‘number one’ in scent-free laundry detergent pods with kid-proof packaging than there is to be ‘number 10’ in laundry detergent overall.'" https://hubs.ly/Q02VJGtx0

The Kepler Effect: