🛒 The Ultimate Retail Media Ad Serving Guide Retail media ad serving is rapidly transforming the digital advertising landscape, with ad spend expected to reach $178 billion by 2028. Now accounting for 20% of total ad spend—up from just 10-15% in recent years—retail media is on track to surpass TV advertising and is one of the fastest-growing segments. As more retailers integrate retail media networks into their strategies, it’s becoming a must for brands and advertisers to engage shoppers effectively. What's included? 🛍 The Evolution of Retail Media Ad Serving ✅ Best Practices from Top-Performing Networks 📈 How to Launch and Scale Your Own Retail Media Platform Plus much more! ⏬ Download 'The Ultimate Retail Media Ad Serving Guide' today! https://bit.ly/4fpoT2q #RetailMedia #RetailMediaCloud #Kevel #Ecommerce #AdTech #RetailMediaNetworks #RMN #AdServing #eBook
Kevel
Software Development
Durham, North Carolina 9,812 followers
Everything you need to build a world-class retail media network
About us
Kevel powers innovative retail media networks through the Retail Media Cloud™. This unique offering is the only API-based solution for bringing retail media technology in-house, enabling multi-brand retailers to differentiate based on their unique brand, improve shopper experience, and maintain total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like The Home Depot, iFood, Edmunds, Delivery Hero, MC Sonae, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media networks with Kevel. Kevel has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. The Retail Media Cloud™ is the ultimate SaaS platform for building retail media networks that maximize your share of advertiser budgets. Launch high-impact ads that your brands will love in as little as 14 days supported by our the expertise of our customer service team. Kevel has garnered numerous accolades, earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. In 2024 Kevel was shortlisted as a finalist in the AdExchanger Awards for the Best Commerce Media Technology category, as well as The Digiday Technology Awards for the Best-E-Commerce Technology category.
- Website
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https://bit.ly/43qlQSG
External link for Kevel
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Durham, North Carolina
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Native Ad Server, API Cloud Platform, Ad Platform, Ad Infrastructure, Ad Server API, API, Sponsored Listings, retail media, marketplaces, Commerce Media, on-site, off-site, Ad Server, Retail media platform, Ad tech, in-store, ecommerce, Ad Stack, and email banners
Products
Kevel
Ad Server Software
Build your own ad server in weeks with the Kevel Ad Server, our suite of ad serving APIs. You can build a custom ad server for sponsored listings, native display, digital in-store, and video enabling you to maximize your onsite revenue opportunity.
Locations
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Primary
505 S Duke Street
Suite 500
Durham, North Carolina 27701, US
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Aldwych House
71-91 Aldwych
Holborn, London, England WC2B 4HN, GB
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Rua de Godim 389
Porto, PT
Employees at Kevel
Updates
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📩 This week’s Kevel newsletter investigates the effects of Google’s cookie deprecation pivot, alongside Omnicom Media Group’s efforts to standardize ad auctions, and more. #Kevel #KevelNewsletter #Edition42 #AdTechNews #RetailMedia #RetailMediaNetworks
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❓ If you could share one piece of advice for thriving as a remote worker, what would it be? We asked Kevelers this question and received some top tips. Kevel is a 100% remote team with Kevelers located all over the world. We have mastered the art of working remotely and collaborating across our teams, we work together to crush our goals and keep our company culture and values at the forefront of everything we do. Working remotely does come with some challenges, so having techniques in place to help us stay motivated and keep our mental health in check is so important. Have you got any top tips to share? Let us know in the comments 👇 Check out our latest blog, 'How To Promote Workplace Wellness' with Chief People Officer, Mike Kohn 👇 https://lnkd.in/eiudt_3Y #CompanyCulture #Kevel #WellnessDay #WorldMentalHealthDay #TeamKevel #MentalHealthAwareness #Wellbeing #Kevel #FlexibleWorking #RemoteWork #WFH
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Kevel Self-Serve has landed! Congratulations to everyone involved 👏🚀 More to follow…
It's a proud day... the product I've been working on at Kevel finally has its own page on the company website! Meet Kevel Self-serve. Thank you to all the engineering, product, and company leaders who helped make this product a reality. Excited for much more growth ahead. 🚀 Special shoutouts to engineering leader extraordinaire Caroline T., industry visionary James Avery, mentors and champions Paulo C. and Tim Ewald, design whizzes Evgeny M. and Ivan Annikov, and marketing gurus Sarah Wheeler and Aaron G..
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☁ Kevel’s Retail Media Cloud™ is the only API-based solution for in-housing your retail media technology to differentiate based on your unique brand and data. 🚀 MC, a food and grocery retail market leader in Portugal, took control of its retail media by in-housing its technology. ENDLESS®Life-Led-Data-Potential partnered with Kevel to transform the market leader's retail media capabilities. In just six months MC was able to launch: + 160 New placements across its site and in the loyalty card app + 2M Products synced to Kevel Audience An impressive 478% ROAS Check out the full customer success story here ⬇️ #Kevel #RetailMedia #AdTech #RetailMediaCloud #Ecommerce #AdTech #RetailMediaNetworks #RMN Carlos Paulo Modelo Continente https://bit.ly/3y9pDsr
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In case you were in any doubt -- Lets hear from the experts who have all experienced first hand the power of in-housing their organizations retail media ad tech operations. Kevel can provide you with the tools you need to in-house your retail media operations, eliminating third-party fees and better positioning your brand to stand out. Think you’re ready? Get in touch today and explore how the Retail Media Cloud™ can elevate your retail media strategy. Thank you Catalina Salazar, Carlos Paulo and Nana Lohmanns. #Kevel #RetailMedia #AdTech #RetailMediaCloud #Ecommerce #AdTech #RetailMediaNetworks #RMN
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📩 This week’s Kevel newsletter dishes on Orange Apron Media by The Home Depot’s new self-service ad platform, Orange Access. From the partners that helped them launch to the 'Why' behind the platform. Plus, all the event recaps and takeaways you need to stay informed. Check it out today and subscribe to receive future newsletters. #Kevel #KevelNewsletter #Edition41 #AdTechNews #RetailMedia #RetailMediaNetworks #OrangeAccess
Orange Is The New Ad
Kevel on LinkedIn
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🌏 This year's World Mental Health Day focused on mental health at work and the essential role that workplaces play in promoting the mental health of their employees. 🏡 Kevel is a 100% remote team with Kevelers located all over the world. Working from home is great but we all need to take steps to keep our mental health in check and prioritize our wellbeing. 💛 Here at Kevel, we take our team's wellness seriously. We were thrilled to have recently been listed as one of the Most Loved Workplaces® for Wellness. 🏡 We asked the Kevel team how they manage their wellbeing and keep their mental health in check when working from home. The advice was so good that we wanted to share it! Plus, check out our latest blog, 'How To Promote Workplace Wellness' with Chief People Officer, Mike Kohn 👇 https://lnkd.in/eiudt_3Y #CompanyCulture #Kevel #WellnessDay #WorldMentalHealthDay #TeamKevel #MentalHealthAwareness #Wellbeing #Kevel #FlexibleWorking #RemoteWork #WFH
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We are thrilled to welcome Felipe Costa to Kevel. Felipe has joined Kevel as a Senior Solutions Architect based in Chicago. We chatted with Felipe and asked what excites him about becoming a Keveler. ⭐ "What excites me most about joining Kevel is the unique opportunity to be part of a truly innovative company. Kevel’s product stands out in the market as something genuinely groundbreaking. With the retail media industry booming, the combination of Kevel’s complete retail media platform and the growing demand for custom solutions presents an incredible opportunity to make a real impact. ⭐ What amplifies this opportunity is Kevel's exceptional team and culture. From the interview process through my first few days here, it's clear that there's a high level of quality and a strong commitment to excellence across the board. The alignment between the product, the people, and the company culture creates the perfect recipe for success, and I’m thrilled to be part of it". ⭐ A Fun Fact! 🐶+🍼 I have a 7-month-old daughter and a 10-month-old puppy. We got the puppy when my wife was 7 months pregnant, thinking it would help us prepare for parenthood—but then our daughter decided to arrive 4 weeks early! Suddenly, we were raising a newborn and a hyperactive puppy at the same time. It's been an exhausting yet incredibly rewarding adventure, especially as we get to see them grow up together and form a special bond!" Welcome to the team Felipe! #newhire #kevel #companyculture #solutionsarchitect #adtech #retailmedia #customersuccess
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🛍 Unlocking Retail Media Potential for Small E-Commerce Retailers: Insights from Kevel’s Sales Director EMEA, Paul Astbury. Retail media is no longer exclusive to the giants. Even small to medium-sized e-commerce merchants can tap into this billion-euro industry. In a recent interview with the French publication, Journal du Net, Kevel’s Sales Director, Paul Astbury, shared some key strategies to help smaller merchants profit from this rapidly growing space. 💬 To get started, site traffic is crucial, but to maximize potential, e-merchants need to scale. For optimal results, Paul suggests aiming for 500,000 unique visitors per month to truly attract advertisers. 📈 But traffic isn’t the only factor: Paul notes that "between 3 and 6 months, the e-retailer can already achieve a positive ROI." So, retail media doesn’t just offer potential revenue; it provides a relatively quick return for those ready to make the leap. 🛠 Tech and user experience are key: "The experience must meet advertisers' needs," explains Paul. Retailers need to adopt flexible, user-friendly technology that evolves with their business. At Kevel, we believe in empowering retailers of all sizes to succeed in retail media. The right mix of traffic, ad tech, and timing unlocks a new revenue stream. #RetailMedia #RetailMediaCloud #Kevel #Ecommerce #AdTech #RetailMediaNetworks #RMN