Omnicom Media Group

Breaking barriers and shaping the future—Congratulations to Global CEO of Fuse Louise Johnson on being named one of Financial Times’ Women of 2024.    As the first global female head of a sports talent agency, a Cannes Lions jury president, and the force behind Fuse’s expansion into three new markets this year (with more on the horizon), Louise continues to push boundaries and redefine leadership in sports, creativity, and business. Her impact is shaping the industry’s future, inspiring others to break new ground and lead with ambition. A well-earned recognition for a visionary leader. Read more on Financial Times: https://lnkd.in/gsQiuAdb #OneOMG #FinancialTimes #Womenof2024

Last week, our colleagues gathered at the Givsly Impact Awards to celebrate the change agents driving meaningful, purpose-led initiatives across marketing, media, and tech. Their commitment to making a positive impact—both in our industry and in the communities we serve—is truly inspiring. A special congratulations to Sara Porritt on being named this year’s Purposeful Pioneer Award winner! This well-earned recognition reflects her dedication to creating lasting, positive change. We also want to recognize our award finalists: Jenise Ogle, MPA (Responsible Rookie), Omnicom Media Group (Resourceful Responsibility), and Omnicom (Responsible Representation). Thank you to Givsly for championing this important work and recognizing those who use their platforms for good. Congratulations again to all the nominees and winners on this well-earned honor. #BeOMG #GivslyImpactAwards2025

The future of OMD is taking shape, and we’re ready for what’s next. 🚀

Sitting down with India’s #1 business news channel, Omnicom Media Group CEO Florian Adamski discusses why 2025 will mark an inflection point for the impact of AI in marketing.

What an incredible week of innovation, connection, and collaboration at CES 2025.   At The Transformation Experience, we connected with industry leaders and an icon — Martha Stewart — to dive into the latest trends shaping marketing and commerce for the future.   Our lineup at the OMG Platform featured panels that explored the evolution of retail media, the power of AI-driven marketing intelligence, and the dynamics of culture through our daily Culture Briefings. CES 2025 showcased how groundbreaking ideas are transforming consumer engagement, and how we can continue to deliver value for our clients today — and in the future.   Together, we’re transforming experiences.   👉 Check out all the highlights, and our comprehensive wrap, here: https://lnkd.in/enBYjS2u #OMGatCES2025 #TransformExperiences #OneOMG

Speaking with ADWEEK Executive Editor Alison Weissbrot on the ground at CES, Omnicom Media Group CEO Florian Adamski addressed client expectations for the event and the implications for the year ahead:   “Clients are seeking to understand how agencies will cope with technological changes and how generative AI will help agencies to be leaner, faster, and more impactful. This early interest we see at CES is a precursor for what we’ll see for the rest of the year. Clients will ask agencies for answers to help solve for a more complex, fragmented world.”   Read more on ADWEEK: https://lnkd.in/dk_9SQXJ

OMG EMEA CEO Dan Clays has been named President of the 2025 Cannes Lions International Festival of Creativity Media Jury. Having led OMG agencies and clients through the past decade of seismic technological, economic, and cultural shifts, Dan brings invaluable insight, expertise, and road-tested experience to the task of defining media excellence in today's complex marketplace.

The Cannes Lions are the pinnacle of excellence for our industry and each year set, and celebrate, the global benchmark for creative effectiveness across our industry’s many disciplines. And so I am very proud to share that this year, I will be the Jury President of the Media Lions at Cannes Lions 2025.  It is a huge honour not only because of the scale and stature of the Lions, but because we are in a new, golden era for how media content, data and technology can combine to unearth new creative possibilities for brands and build truly transformative customer experiences. As Jury President, I very much look forward to meeting and working with my fellow jury members from around the world to discover new ways brands are embracing media innovation and to recognise the next generation of media thinking, insights, creativity and of course, truly outstanding performance.  See you there! #CannesLions2025

In case you missed our posts from Las Vegas last week, check out ADWEEK’s report on Martha Stewart’s appearance at OMG’s The Transformation Experience, where the lifestyle brand icon and original influencer joined OMG Chief Marketing Officer Sofia Colantropo, OMD USA CEO Chrissie Hanson, Fuse Global CEO Louise Johnson, and OMG NA Chief Investment Officer Katie Klein to discuss how the themes of her decades-long career continue to shape content creation and branding. Read more on ADWEEK: https://lnkd.in/eN9RumF9 #MarthaStewart #OMGatCES2025 #TheTransformationExperience

Connecting with Feeling: Using Emotion to Elevate Data-Driven Content, brought together Suzanne S. (MSC Cruises), Christopher Nurko. (DDB), and Clarissa Season (Annalect). This session was moderated by Ellen Griffin (OMD Worldwide), to explore the intersection of data and human-centered storytelling. Nurko discussed DDB’s innovative “Feels Barometer,” an AI-driven tool that measures emotional resonance across demographics and cultures, enabling brands to predict how content will connect with audiences. "It’s about understanding where emotion is relevant, not just in communication but throughout the customer journey," Nurko explained. Susanne Salas emphasized the role of emotional relevance, "Brand relevance is achieved when emotion aligns with values—that's where we win loyalty." The panel underscored the importance of empathy, context, and cultural insights in crafting authentic, emotionally resonant campaigns that elevate consumer experiences. Emotional intelligence and data-driven insights are reshaping the future of marketing. #CES2025 #EmotionalMarketing #DataDrivenContent #OMGatCES2025