The Kiefer Foundation

On Monday, October 21, 2024, Catholic Central High School hosted an assembly in collaboration with The Kiefer Foundation to raise awareness about the dangers of distracted driving. The Kiefer Foundation aims to combat distracted driving through three key pillars: awareness, policy, and technology. "Understand that this can happen to you or one of your best friends. It’s happening 120 times a day," urged Steve Kiefer, Founder of the Kiefer Foundation. "So please, put the phones down and just drive. If you're a passenger, don’t hesitate to speak up—whether it’s your best friend or your parents—remind them of the dangers. One text or call is not worth a life." #justdrive #KieferFoundation #CatholicCentral

So honored to present at the 9th International Conference of Driver Distraction and Inattention at the University of Michigan Transportation Research Institute in Ann Arbor this week. Such an impressive group of international researchers, focused on road safety. It was great opportunity to share the work of The Kiefer Foundation and introduce our new Just Drive VR simulator. Our challenge - turn research into results. With 1.35 million people dying in auto crashes globally each year - it’s time to reverse this horrific trend. Please help us reduce road fatalities by 30% by 2030!! #justdrive #ddi2024 #highwaysafety #nhtsa #umtri #automotive

During a special assembly at Detroit Catholic Central High School this week, Steve Kiefer led students in an inspiring chant of "Just Drive," uniting everyone in our mission to end distracted driving. Detroit Catholic Central is one of four schools leading the way in this transformative program, with aspirations to grow across Michigan and beyond. Another big thank you to Detroit Catholic Central for partnering with us in the mission for safer roads! #TheKieferFoundation #KieferFoundation #Kiefer #SafeDriving #DistractedDriving #JustDrive

We’re incredibly proud to see our Just Drive Simulator pilot program highlighted by CBS News! Recently launched at Detroit Catholic Central High School, the program offers students a powerful, hands-on experience with the dangers of distracted driving.

We had the privilege of introducing the Just Drive Simulator pilot program at Detroit Catholic Central High School, the alma mater of Mitchel Kiefer. Steve Kiefer effectively communicated our mission to combat distracted driving, while students engaged with our innovative new virtual reality simulators, gaining valuable insights into the dangers associated with distracted driving. Detroit Catholic Central is among the four pioneering schools adopting this program, and we look forward to its expansion across Michigan and beyond. We extend our gratitude to Detroit Catholic Central for partnering with us in this critical initiative to enhance road safety for all. #TheKieferFoundation #KieferFoundation #Kiefer #SafeDriving #DistractedDriving #JustDrive

Earlier today, we had the honor of presenting the Just Drive Simulator pilot program and sharing our mission to end distracted driving with the amazing students and faculty at Catholic Central. 💙

As we recognize Teen Driver Safety Week, let's focus on the important role parents play in shaping safe driving habits. It's not just about setting rules—it's about having ongoing conversations with your teens about the dangers of distracted driving, the importance of staying sober behind the wheel, and the need to drive responsibly. Encourage them to use technology like 'Do Not Disturb' modes, and remind them that it's okay to speak up when they feel unsafe as passengers. Let’s work together to ensure that our young drivers understand the gravity of their actions and the potential impact on their lives and the lives of others. #TheKieferFoundation #KieferFoundation #Kiefer #TeenDriverSafetyWeek #SafeDriving #DistractedDriving

Distracted driving is a growing threat on our roads, yet some states like Iowa still lack hands-free driving laws. It's time for Iowa and all remaining states to adopt these crucial measures to protect everyone on the road. We’re committed to pushing for this change until all states take action. #TheKieferFoundation #KieferFoundation #Kiefer #SafeDriving #DistractedDriving #JustDrive

National Do Not Disturb While Driving Day is a crucial reminder of how we can leverage technology to enhance road safety. Features like 'Do Not Disturb' on our phones are simple yet powerful tools to prevent distracted driving. By enabling these features, we not only reduce distractions but also take a proactive step toward safer roads and responsible driving. As advocates of innovative solutions, let’s use the technology at our fingertips to create a positive impact on our communities and save lives. 📵 #TheKieferFoundation #KieferFoundation #Kiefer #SafeDriving #DistractedDriving #DoNotDisturb

Mitchel’s dream was to change the world, and it’s our heartfelt privilege to carry on his legacy through The Kiefer Foundation. 💙 #TheKieferFoundation #KieferFoundation #Kiefer #SafeDriving #DistractedDriving #JustDrive