KNOCK Inc.

Our very own Pete Leacock, Chief Marketing Officer, and Alex Miranda, Managing Director, Inclusive Marketing + Growth Markets, traveled to Orlando, Florida, this week to attend the #ANAMastersofMarketingConference. They're joining marketing leaders from around the world to discuss the future of our industry, explore new strategies, and share insights on collaboration and continuous engagement. Here are some key takeaways that resonated with the KNOCK team: 💡 Brands that move at the speed of culture are more likely to be relevant. 72% of social/video platform users are more likely to pay attention to ads that are personally relevant. 💡 Marketers need to check for their own biases when creating ads. Audience-centricity is the key to unlocking growth opportunities. 💡 Brands that leverage fandom and take risks — even leveraging their imperfections — are more likely to find true differentiation and win consumers’ minds and hearts. #FutureOfMarketing #ANAMastersOfMarketing #Orlando2024 #MarketingConference

Meet Fitchn — a relaxed, modern hub for healthy fare. We launched their brand as a space for all to “fuel good” and “feel good,” anchored in the promise to bring nourishing, comforting food within reach. Fusing “Fit” and “Kitchen,” we arrived at a name that joins complementary copy, vibrant colors, expressive typography, and graphic illustrations to capture flavor and approachability. Taste for yourself at 1024 Washington Ave S, Minneapolis. #mnfoodie #fastcasualfood #fitchn #knockinc #branding #MinneapolisEats #mneats

To conclude our Latinx/Hispanic Heritage Month celebrations, KNOCK hosted an Artist Talk and happy hour with textile artist Alonzo Pantoja. He shared insights on the cultural significance of textiles, color symbolism, and the artistry of weaving. Thank you, Alonzo, for sharing your story and decorating our walls with meaning. Thank you to Valeria Piccoli, Chair of the Arts of the Americas at Minneapolis Institute of Art, for moderating, carolyn payne, Executive Director at Soo Visual Arts Center, for organizing, and El Burrito Mercado for the local authentic flavor! #latinxhispanicheritagemonth #hispanicheritagemonth #artisttalk #textileart #weaving #mnartist #local

Meet Fitchn — a relaxed, modern hub for healthy fare. We launched their brand as a space for all to “fuel good” and “feel good,” anchored in the promise to bring nourishing, comforting food within reach. Fusing “Fit” and “Kitchen,” we arrived at a name that joins complementary copy, vibrant colors, expressive typography, and graphic illustrations to capture flavor and approachability. Taste for yourself at 1024 Washington Ave S, Minneapolis. #mnfoodie #fastcasualfood #fitchn #knockinc #branding #MinneapolisEats #mneats

Since our collaboration, Mission Cloud's brand offers a fresh, future-forward experience. Discover the full journey at the link: https://lnkd.in/gdekJYSc #ClientLove #missioncloud #amazonwebservices #amazonwebservices

We upgraded Mission Cloud's brand with an animated experience that runs as smoothly as its computing services. See more at the link: https://lnkd.in/gdekJYSc #clientlove #missioncloud #amazonwebservices #digitalrefresh #WebDesign #BrandEvolution

Meet Mission Cloud — a leading Amazon Web Services platform. We refreshed their digital presence with a user-focused system and dynamic visuals. Tap the link for more: https://lnkd.in/gdekJYSc #clientlove #missioncloud #amazonwebservices #digitalrefresh #webdesign #brandevolution

Venture backstage and see the process of how we created the Minnesota Orchestra brand, designed to deepen engagement with the community, while revealing the wondrous resonance and artistry of this award-winning organization.

Like notes on a page placed together to create music, each element of our identity design system for the Minnesota Orchestra came together in a visually connected experience. From the playful “Minn Orch” spanning the exterior to the bright and colorful totes dotting the city landscape, the breadth of our design shows how this organization moves throughout the world.

We’re delighted to showcase our rebranding work for the Minnesota Orchestra, featuring a sensory visual identity. This nuanced, animated system consists of type and shape that “move with the music.”  View the full story of our collaboration here: https://lnkd.in/gzpDGcu8