Betty

Thrilled to share that we’re participating in the Spring 2025 Pod of One Creator Lab, a program created by The One Club for Creativity in partnership with TikTok, designed to bring a diverse pipeline of creators into the advertising industry. Betty’s own Aaron Martin and Mike Shirdan will serve as instructors and mentors for this year’s class of creators, helping them build the knowledge and confidence they need as they launch their creative careers.

Three different Bettys were honored to serve as Effie Awards jurors this year! Liz Grabek, Mike Caguin and Aaron Martin all lent their expertise to helping select the world's most effective marketing efforts with Effie Worldwide. Congrats to our creative and strategy leaders for being part of this esteemed group of industry pros!

We’re almost three months into the year already(!), and Betty’s creative strategy team has been monitoring emerging trends shaped by changing culture and human needs. 🌎 💞 Swipe through for a look at a few of their predictions for where the rest of 2025 will take us in content, money, fun and retail — and what brands can do to stay relevant along the way. #2025trends ➡️➡️➡️

Favorite Child Group Creative Director and Betty "boomerang" Kirstin Stahl recently shared with WorkLife what brought her back after freelancing. You can read her thoughts — and more about the trend of creative talent returning to agency life after leaving — here: https://lnkd.in/gTE-zBbX Thanks to Tony Case for including us in this insightful article!

We loved celebrating our talented Twin Cities creative community at AdFed Minnesota’s The Show last week! This year, we were hyped to take home 22 pins bestowed by our peers. The nods recognized work for 4 different brands, plus we snagged a "Best in Experiential" for our "Lake Shark" effort with Minnesota Lottery. Congrats to our Betty teams who made winning work, our clients who partnered with us to create it, and to all of our local MN ad friends on another great year of humans making things. Find the full list of winners and credits here: https://lnkd.in/g6jbz4A6

Check out this combined Meet Rise + Betty team working together in our #Minneapolis office on a lively brainstorm for one of our amazing clients. Being part of an integrated marketing experience company means collaboration is at our core. Our culture blurs lines between media and creative and enables our teams to deliver better integrated, data-informed, marketing that drives impactful business results.   What does effective teamwork mean to you?   Kristin Jones Dean Ferenac Liz Grabek Josh Tan Meryl Burman Mike Caguin Cari Bucci Hulings Amanda Chaon Joshua Lowcock

Betty’s 2024 highlight reel: A year of Breakthrough work with the Biggest Tenacious B’s in the Biz. ⚡️ 💎 #tenaciousb

As always, the all-agency meeting chat was full of hot ad takes on Super Bowl Monday. Betty CCO Mike Caguin shared his favorite (polarizing!) pick with ADWEEK as creative leaders weighed in post-game. See their top spots here: https://lnkd.in/ebYH_Pev

Love 'em or hate 'em, the big ad winners at the Big Game are the ones that manage to keep the brand in people's brains after the final touchdown. Betty SVP of Consumer Strategy Liz Grabek shared some thoughts with shots about how marketers can avoid the "beige tax" of blending in with such spendy spots. 💸 https://lnkd.in/g9t7mU9y

Everyone's got an opinion. What's yours? Tell us what you think is the greatest Super Bowl spot of all time. Our own Mike Caguin weighed in this week on ads that changed the game in The Drum's roundup of top CCOs sharing their picks: https://lnkd.in/eVyMcunH So inquiring Bettys want to know: What's your SB GOAT? 🏈 📺 🐐 ⬇️