KnoCommerce

Want to know how 2024’s top brands are planning for BFCM? If so, The Singularity: Black Friday event is your must-attend event … With 20+ DTC experts — like HexClad, Ridge, Simple Modern, you’ll get the exact strategies to crush 2024’s holiday season. Don’t wait. Seats are limited and filling fast! Sign up here ➡ https://lnkd.in/ggXNyQxS

Customer Insights is the next ‘acquisition’. Right now, CRO is having its heyday as acquisition is getting more expensive so brands are striving to have their paid dollars go further with a more optimized site. Well, hate to break it to you. Elite CRO agencies like ConversionWise aren’t calling all your customers. Instead, they are relying on post-purchase surveys to automate the conversation with your customer. The problem? Most brands are asking ‘where’ questions and not ‘what’, ‘why’, or ‘how’ questions. The solution? Compliment NOT replace your attribution questions with ‘what’ and ‘why’ questions. Here are some questions you could be asking to dive deeper into the sea of understanding your customers. - What problem are we solving for you today?  - What interested you the most about product, brand, etc? - Why was this the most important feature, benefit, etc?  - What activities do you plan on using/wearing our product?  - What occasion are you shopping for today? - Why did you shop with us over our competitors? - How many people in the household will consume this product? These are of course boilerplate questions as a general starting point, but if you’ve never asked them they will still help unlock insights to guide you into what questions to ask next. Click ‘follow’ for more strategies and ideas on automating and actioning your customer insights. 👇

You + over 20 DTC leaders 🎁 Sept 4 & 5 for 2 hours. That’s it! https://lnkd.in/ghSxR8xn With each presenter’s single most valuable holiday tactic! 1️⃣ Day one: Tool stack - Single principle - How-to examples - Takeaway application Featuring ↓ Postscript’s Mike Manheimer Triple Whale’s Mia Healy Digioh’s Val Geisler  PostPilot’s Drew Sanocki Social Snowball ☃️’s Zohaib Rattu KnoCommerce’s Bar Bruhis Smile.io’s Jonathan Roque heatmap’s Chase Mohseni FERMÀT’s Sarah Herman Common Thread Collective’s Luke Austin 2️⃣ Day two: Brand panel - Plan + execute Black Friday - No slides, all action - 5 min. each Featuring ↓ HexClad’s Connor Rolain Caddis’s Erin Silvia Herb’N Eden’s Quinton Lewis Original Grain’s Nate Lagos Madewell, Graza (et. al) Grace Clarke Ridge’s Connor MacDonald AJF Growth’s Andrew Faris Portland Leather’s Scarlett Stack Simple Modern’s Bryan Porter U BEAUTY’s Ankit Patel Manssion’s Feras Khouri SarahLevinger(.)co’s Sarah Levinger Alpha Lion’s Sarah Carusona Clever Disruption’s Tiffany Wilburn Nood’s Bryan Cano Hott Growth’s Barry Hott You should come. It’ll be good.

Man, the KNO marketing team is cranking. New case study just dropped and it's absolute 🔥. https://lnkd.in/g4eWwDVc

Man, the KNO marketing team is cranking. New case study just dropped and it's absolute 🔥. https://lnkd.in/g4eWwDVc

"We can't ask too many questions in our Post Purchase Surveys" - Cesar Gonzalez Director of Retention Oats Overnight What’s the longest post-purchase survey I’ve seen? The answer is 26 questions.  And the results may surprise you… When I talk to brands, they assume they have two, maybe three questions to ask. In reality, the average number *answered* on a single survey is 5.6. So why would a brand ask 26 questions? Would customers get pissed? Here's what actually happened, and this isn't an anomaly: 45% of customers answered the first 5-6 questions before dropping off. Then 18% of the total respondents continued onward… To answer another 20 questions 🤯 To put it another way: That extra insight arrived at no cost to them. They ran our average survey length and hit the benchmark on response rate before going even deeper with the most dedicated customer respondents. These results make sense — DTC brands find us when they want to get closer to their customers. That's how you win, and make more decisive decisions that drive growth. Unfortunately, many of them are nervous to stack the survey. ↪ Partly to avoid ruining the response rate.  ↪ Partly because customers might get mad. This is your sign to try it 😉 Run the experiment and see what you learn. Even Cesar Gonzalez at Oats Overnight is running a 20-question survey, which has a 58% response rate and 77% completion rate. This survey shows the Oats Overnight team info, like: - Their biggest revenue-driving awareness channels - How long their customers’ consideration time is  - Why they purchase (for taste, health, or convenience) - What other products they’d be interested in - What their health goals are … And so on The more you know, the more you grow. Or should I say, the more you KNO ;)

For our new site launch we're giving away a $250 gift card to shop any brand we work with. Here's a freebie for your bingo card (details in comments). Could the aging 98 Bulls win their 6th championship without KnoCommerce?! The world will never know...

Warning: this post is for advanced PPS users. Scroll on if that's not you :) Response rate and completion rate are very different metrics, and there's an essential lesson in their difference. Many people mix this up. I'll make it simple: ⏳ Response rate is the percentage of people who START your survey. ↪ It's measured out of the total sample of customers you're asking to fill it out. 🏁 Completion rate is the percentage who COMPLETE the survey. ↪ With a 5-6 question survey, completion rates hover around 90%. Now, let's make this real so you can see when the difference matters. Recently, one of our bigger customers ran a LONG post-purchase survey. These outliers tend to buck the averages, and this one was the longest I've ever seen ➡️ 26 questions. The 41% completion rate is already impressive in that context 🤯 But check this out: The completion rate was still around 90% when you isolated those first 5-6 questions. People started their surveys without knowing the final length and answered the most important questions before dropping off ✅ Then, half of those respondents continued onward, answering up to 20 ADDITIONAL questions. Pretty powerful. This is a good reminder: Shorter is NOT always better when running post-purchase surveys. Make sure to ask you're most important questions at the front of your survey - and keep asking other secondary questions (demographics, buying intent, etc) after

Did you see the new KnoCommerce website? Very mindful, very demure. You can also win a $250 USD shopping spree by simply checking it out. Details below in the comments!

Exciting news to start the week: we completely revamped the KNO website, and we're giving away a shopping spree to celebrate! The new site has fresh branding, case studies, and a blog that we're about to publish a loooot of content on. To celebrate, we’re launching with a fun game: KNO BINGO. Our team hid 12 secret "easter eggs" throughout the new site. Find all 12, and you'll be entered to win a $250 USD shopping spree to spend at any DTC brand using KNO—your choice! 💸 Start your hunt here: www.knocommerce.com The winner will be announced on Thursday. HOW TO ENTER: Give our KnoCommerce accounts a follow and DM us when you find your answers to be entered in the draw. In your message, simply share the numbers from the bingo card and your answer. For example:  1 - easter egg 1 2 - easter egg 2 3 - easter egg 3 … etc Good luck!