Today our Media team is launching a brand new campaign with our clients at #Shakeshack and fantastic creative partners at PREACHER. The campaign leverages our Skeptic™ technology to plan, buy, and scientifically optimize across CTV, social, OOH and more. Check it out!
Known
Advertising Services
Manhattan, New York 46,063 followers
Known brings together science, technology, & creativity to set a new standard for modern marketing. Ad Age A-List Winner
About us
Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.
- Website
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https://known.is/
External link for Known
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Manhattan, New York
- Type
- Privately Held
Locations
Employees at Known
Updates
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Climate Week is over. The real work is just beginning. Reducing carbon emissions requires commitment and action. By measuring and decreasing Known’s own carbon footprint and the impact of every project we take on, we’re helping every client of ours scale their impact. Together, we’re on track to achieve carbon negativity by 2030 by focusing our efforts across 3 primary “Sustainability Scopes”: 1) Direct emissions from fossil fuels used in our operations 2) Indirect emissions from the energy we consume 3) Emissions from our supply chain, travel, and more In working with Known, our clients reduce their media waste, and now they’re reducing their emissions, too. We’re helping to pave the way toward a more sustainable world. Join us.
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As part of #ClimateWeek, Known welcomed our partners at The Aspen Institute, along with a powerhouse lineup of leaders and action-takers led by SUNY Chancellor John King and Aspen's Laura Schifter, in our New York office, today to address how we can change the narrative and bring people together to secure our shared future. The mission is clear: empower young people with the skills and knowledge they need to thrive in a rapidly changing world. Partners from education, climate, philanthropy, marketing, and advocacy came together to explore collaborative opportunities to strengthen social and political will, locally and globally. Together, we are taking bold steps toward a sustainable future for our youth. If you’re interested in learning more about the intersection of education and climate change through #ThisIsPlanetEd, please see the K12 Climate Action Plan (2021), Higher Ed Climate Action Plan (2024), Early Years Climate Action Plan, and a Planet Media Sizzle here: https://lnkd.in/e5BSJQ3j
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From all of us here, thank you to the team at Digiday for shortlisting Known for the coveted 2024 “Most Innovative Agency" award. #innovation #digiday #known
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We love this evolution of our industry. Known is helping our clients leverage the power and potential of Retail Media Networks with the same prediction, precision, transparency and impact that we bring to everything we do. Thank you to Ad Age for covering. #RMN #RetailMediaNetworks
Hasn’t been a day since Cannes without an article about Retail Media Networks, but this one by Lindsay Rittenhouse in Ad Age is exceptional. Stories like this make our industry better because they shed light on the perverse incentives and shady practices to which some agencies resort. The victims here? Their own clients, many of whom don’t yet realize they’re being played. They will soon, thanks to this kind of reporting. Good work, Ad Age. And thank you for mentioning Known’s efforts to clean up RMN measurement and attribution as they evolve.
Inside agency review backroom dealmaking—why retail media commitments are creating tension
adage.com
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Known is a proud longtime supporter of She Runs It, which is paving the way for more and more women to lead. Catch our Chief Media Officer, Kasha Cacy, this Sept 17th, 5pm-7:30pm (EDT), at SheRunsIt's "Networking With Notables" event. See you there! #sherunsit #networking #womenleaders #marketing #media #tech
Only 5 days away! Back by popular demand, we’re thrilled to announce the 2nd Annual Networking with Notables event, exclusively for our Young Executive members (under 30, YEs). Join us for an evening where you’ll learn top-notch networking skills from Julie Tucker Rollauer, Chief Learning Officer and Co-Founder of Antidote Professional Development, and then put those skills into action with some of the industry’s leading senior executives. Plus, don’t miss your chance to win a 30-minute business meeting with one of our fantastic Notables. This is an incredible opportunity to elevate your career and expand your network. Register today—don’t wait, time is running out!https://lnkd.in/g62M8kVR #NetworkingWithNotables #YoungExecutives #Leadership #SheRunsIt Netflix
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We’re excited to welcome Moonbug Entertainment, makers of CoComelon, as a new partner. Stay tuned as we bring a fun and enriching new CoComelon show to families everywhere.
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Hallmark Media chose Known to help launch its new streaming service and membership platform, Hallmark+, debuting today. Hallmark+ will not only be the exclusive home of new films, series and the full library of beloved Hallmark content, it also integrates Hallmark’s retail experience in innovative ways, with unlimited digital greeting cards, monthly physical cards, and rewards for shopping. Our campaign features familiar and beloved Hallmark actors like Lacey Chabert, Jonathan Bennett, Dennis Haysbert and Lea Thompson. We thank Terry McCormick and everyone at Hallmark Media for the incredible partnership, and to Ad Age for highlighting the 360 campaign: https://bit.ly/3AVQ3yX
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Known thrives on the magic that happens when our client partners combine focus to create unforgettable experiences. We're thrilled to share that Paramount+ and the National Park Foundation are teaming up to host a special screening on the National Mall in Washington, D.C. celebrating the 30th anniversary of the iconic film, Forrest Gump. A perfect blend of entertainment and one of America’s most iconic places–we're excited to bring this classic story to life in an extraordinary setting this coming September 14th!
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