The Martin Agency

Our third consecutive year as Fast Company's Most Innovative Companies still hits just like the first. Thanks to our people, partners, clients, and the team over at Fast Company for putting innovation at the forefront. Check out our full write up here: https://lnkd.in/eDbsxZbf

Ever wonder what’s inside every bottle of Icy Hot? A tiny army of ice-and-heat warriors ready to take down your pain in seconds, led by none other than Shaq— obviously. Enjoy our latest work for Icy Hot, directed by Keith Schofield. Big thanks to our incredible client team at Opella for helping to bring the Comeback Cavalry to life: Claudine Patel, Vincent Balagat, Amber A., Bill Ulrick, and Amy Rosenthal And our world-building production partners: Caviar, Artjail, Arcade Edit, Wonderful Machine, Seth Olinsky, TINY LION, Electric Theatre Collective, and Consortium (Music for Film, Brands, & TV)

Brett Alexander, our Head of Production, is taking the stage at shots Out Of The Box Los Angeles this April. This one-day event is all about the craft of creativity, and Brett will be diving into the challenges (and solutions) shaping the future of production—think evolving workflows, industry pitfalls, and the ever-growing impact of new tech. Best part? There’s still time to grab your ticket: https://lnkd.in/e5JyDes2

Why make 15-second ads when you could make 15-second music videos? For our latest NÜTRL Vodka campaign, we linked up with design juggernauts ManvsMachine to create an all-new, high-energy world that captures the feeling of what “keeping it tasty” looks, sounds, and feels like. Shoutout to our partners at Anheuser-Busch for bringing this tasty world to life.

A quick 2 min with our Group Creative Director, Blake Winfree, courtesy of Muse by The Clios sounds like the perfect way to finish up the week. Check it out here: https://lnkd.in/edCzS8VN

A quick heads-up: Applications for our annual Marty Residency start being reviewed in mid-March. We’re keeping positions open until we find the perfect fit—so take the leap, show us what you’ve got, and you could spend 12 weeks working on real projects for real clients alongside mentors who guide, challenge, and advocate for you. Career-changing. Mind-blowing. Learn more here: https://lnkd.in/eQwHh7ab

The Effies aren’t just a celebration great work— they’re about proving that great work works. And this year, we’ve got a powerhouse crew of Martin minds judging the best of the best in the U.S. Elizabeth Paul, Chief Brand Officer Michael Chapman, Chief Client Officer Karin Santiago, Group Planning Director Mike Obermeyer, Group Planning Director Morgan Aceino, SVP, Group Planning Director Nitin Dua, Group Planning Director Being tapped to judge with Effie Worldwide is a serious honor—it means you know what it takes to make work that moves the needle, shifts culture, and delivers real results. We couldn’t be prouder of this group as they begin reviewing all of the amazing submissions and help shape the future of effectiveness.

Our latest HQ renovations weren’t just about creating beautiful spaces— they were also all about intention. From a new Wellness Wing designed with privacy in mind (including dedicated spaces for new moms) to fresh client presentation rooms, pitch zones, and quiet work areas, every detail designed by 3North was shaped by how our people actually bring great ideas to life. A huge shoutout to Adrienne Wright Cleveland for leading this effort and ensuring our space evolves alongside our culture. Read more about how we reimagined the new wing to serve our team: https://lnkd.in/ePMWfkSp Photography: David Freeman

Let us introduce you to the band, and our new campaign for Papa Johns. Join us as we take a peak behind the curtain, well actually just a door to the Papa Johns kitchen, to see how dedicated these pizza makers are to makin’ better pizza with better ingredients. As Jenna Bromberg, Chief Marketing Officer for Papa Johns puts it: “Through Meet the Makers, Papa Johns is sharing our commitment to quality in new and authentic ways by placing our people, who have such passion for crafting great pizzas, front and center.” Read more about this exciting project here: https://lnkd.in/ezB7v_kb

We’re thrilled to announce that Design Director Henrique Santiago has been named Head of Design, as we continue to expand our ever-evolving design practice, Design at Martin. For the last decade, Rique has been a driving force behind some of our most culturally impactful, award-winning campaigns: OREO’s collaborations with Wiz Khalifa, Lady Gaga, and most recently Coca-Cola with the “Besties” campaign along with the UPS “Be Unstoppable” platform and Fashion Week x Bodega Baque partnerships. Our own ECD Alberto Orte said it best, “You know that moment when you realize all your favorite childhood soundtracks were composed by the same person—John Williams? Rique is the John Williams of brand design, except instead of music, he’s the creative force behind an entire section of the grocery store. You might call it aisle 11, but really, it’s the Rique aisle—a space filled with the kinds of iconic designs that, years from now, people will remember not just for how they looked, but for how they made them feel.” Congratulations Rique! 🍾 And be sure to check out Rique's feature in LBB here: https://lnkd.in/eSmsKxzy