National Hispanic Heritage Month 2024 is almost over, but most brands are only beginning to fathom the true impact of the fastest-growing consumer cohort in America. That's because, until now, marketers had no reliable way to measure it. Enter "The 2024 Hispanic Brand Love Index," the first comprehensive research study ever to scientifically calculate the revenue impact of brand perception among US Hispanics. Across a broad set of industries, Known used data science and advanced analytics to measure brand affinity, decode the drivers of consumer preference, and predict outcomes for US businesses. Which brands are crushing it? Which are in jeopardy? What can marketers do about it? Hit us up for the full results and what it means for you.
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