KORTX

🏈 College football fans might be swag-obsessed, but they're anything but uniform. ↴ Rondell Wilson took a deep look into college football fan demographics, interests, viewing behaviors, and more to discover the best tactics for reaching this sometimes affluent, sometimes mobile, always engaged audience. ✨ Read our complete college/NCAA football marketing and advertising playbook here: https://lnkd.in/gXEvjE4M Insights from: Corey Rice, Mark Peake, ESPN, Nielsen, Don Philabaum Editor: Kate Meda

Using the same messaging for everyone? Let's rethink that strategy. Today’s consumers—especially younger generations—see right through it. ❌ Generic messaging ignores cultural nuances and skips the chance to connect personally. Instead of a single ad for everyone, brands must show authentic understanding, respecting each audience’s unique background and identity. At KORTX, we developed a framework to help brands connect authentically and effectively with diverse audiences. Swipe through our latest carousel to see 7 brands that got it right, reaching diverse audiences by understanding, respecting, and celebrating unique perspectives. View our multicultural examples more in-depth: 🔗 https://lnkd.in/gUVDyMAR

We're thrilled to partner with AAF New Orleans for their Lunch & Learn on November 21st! 🎉 Our very own Corey Rice, Director of Strategy, and Maria Wittbold, Sr. Account Manager & Team Lead, will be dropping some serious knowledge about the power of First-Party data. Don’t miss out! Register here: 🔗 https://bit.ly/3UmHx2u A big thank you to Emily Jones, MBA and AAF New Orleans for giving us this incredible opportunity! #FirstPartyData #DataDrivenMarketing #KORTX #AAFNOLA

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸...𝗲𝘅𝗰𝗲𝗽𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 🤔 With engagement rates 𝟰-𝟭𝟱𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 than other platforms, you might be missing out on a HUGE opportunity. But the real question is: should your brand even be on TikTok? Maybe not. TikTok’s fast, trend-driven culture isn’t for everyone. Some brands thrive here—others, not so much. Want to know if it’s worth your time? Start by: 📌 Checking out competitors and trends for fresh ideas 📌 Building detailed personas to shape your content 📌 Testing different video styles to see what hits 📌 Using influencers for genuine reach 📌 Tracking data to sharpen your strategy If you get it right, TikTok can be your launchpad to new audiences. But first, make sure it fits your brand’s goals. 📚 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗯𝘆 Josh Pheneger:  https://lnkd.in/e43xYagR With special insights by Jean Ginzburg, Delsa Heredia, Bianca Sing, Williams Auto Group, Wil Reynolds, Chase Dimond, David Hamilton, & Dean Rojas. #TikTokMarketing #SocialMediaStrategy #KORTX #TikTokAdvertising #MarketingTips #DigitalMarketing

We're #hiring a new Account Executive in Nashville, Tennessee. Apply today or share this post with your network.

🎓 🎉 𝗔𝗻𝗼𝘁𝗵𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗞𝗢𝗥𝗧𝗫 𝗳𝗼𝗿 𝗮 𝗗𝗮𝘆 (𝗞𝗙𝗔𝗗) 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝘀 𝘄𝗶𝘁𝗵 Walsh College! KFAD gives students hands-on learning, career insights, and the chance to connect with digital advertising pros. Thank you to all our presenters, Corey Rice, Gunnar Eisenmenger, Stephanie Kosovich, Josh Pettovello, Bryan P., & Laurie McNamara for taking time out of your day to help inspire future digital advertisers & marketers. Extra shout-out to Kaia Anderson for her incredible work organizing our KFAD events! 🚀 𝗨𝗽 𝗻𝗲𝘅𝘁: Our first-ever KFAD with Oakland University on 10/29. 🎓 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗞𝗙𝗔𝗗 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝘂𝘀? 𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄: https://lnkd.in/eSGDrjNX #KORTXforaDay #WalshCollege #OaklandUniversity #KORTX #KFAD #CareerDevelopment

🎉 It’s been ONE YEAR since we launched Kampus! So...how’s it going? 🤔 Kampus has completely redefined how our Account Managers and clients collaborate, making our partnerships stronger than ever. With real-time data, intuitive reporting, and our brand-new forecasting features, our clients have  seen some incredible results: ⚡️ Streamlined decision-making ⚡️ Boosted efficiency ⚡️ More impact, less guesswork Our Senior Account Manager and Team Lead, Maria Wittbold, shares why she and her clients are huge fans of Kampus' smooth collaboration, fast insights, and results that speak for themselves. #MarketingInnovation #DataDriven #ClientSuccess #KORTXKampus

𝗜𝘁'𝘀 𝗼𝘂𝗿 𝟵𝘁𝗵 𝗯𝗶𝗿𝘁𝗵𝗱𝗮𝘆! 🎉 Since our founding, KORTX has grown from an ambitious startup into a driving force in the digital marketing space. Today, we celebrate 9 years of: ✅ Delivering exceptional results for our clients ✅ Building a team of talented digital experts ✅ Helping businesses grow with our comprehensive offerings & tools Thank you to our amazing team & clients for an incredible journey! 🥂 And a special shout out to Adrian Schweninger, CPA, Joe Botich, Ryan Robbins, Taeya Boling, & Gunnar Eisenmenger for sharing why they love working at KORTX! Here's to countless memories, challenges turned into opportunities, & a future filled with innovation & growth. Thank you for being a part of our journey! 🙌 #KORTX #9YearsStrong #CompanyAnniversary #DigitalAdvertising 

𝗦𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗼𝗳𝗳𝗲𝗿 𝘁𝗵𝗶𝘀 𝗺𝗼𝗱𝗲𝗿𝗻-𝗱𝗮𝘆 𝗹𝗮𝘆𝗮𝘄𝗮𝘆 𝗼𝗽𝘁𝗶𝗼𝗻 (𝗮𝗸𝗮 𝗕𝗡𝗣𝗟)? 💡 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗕𝗡𝗣𝗟? Buy Now, Pay Later (or BNPL) is a short-term financing option that allows customers to make purchases and pay for them over time—usually with no interest! Easy approval, soft credit checks, and flexible payment plans make it a popular alternative to traditional credit. 📈 𝗕𝗡𝗣𝗟 𝗜𝘀 𝗕𝗼𝗼𝗺𝗶𝗻𝗴 Between 2019 and 2021, the number of BNPL loans in the U.S. skyrocketed from 16.8 million to 180 million! No longer just for beauty or fashion, BNPL now covers travel, groceries, and even pet care. With the average loan being $135, it's a convenient option for purchases big and small. ⚖️ 𝗖𝗿𝗶𝘁𝗶𝗰𝗶𝘀𝗺 & 𝗖𝗮𝘂𝘁𝗶𝗼𝗻 While BNPL can help customers avoid credit card interest, critics argue it can be predatory. Miss a payment? You could face late fees and potential hits to your credit score. Retailers must be aware of the fine print when offering BNPL—it could impact your customers' finances and your brand's reputation. 👶 𝗚𝗲𝗻 𝗭 𝗟𝗲𝗮𝗱𝘀 𝘁𝗵𝗲 𝗖𝗵𝗮𝗿𝗴𝗲 Gen Z loves BNPL, as many have yet to establish credit for it. But it's not just the younger crowd—older generations are also jumping on the BNPL bandwagon for big-ticket purchases like travel and healthcare. 📊 𝗕𝗡𝗣𝗟 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗜𝘀 𝗥𝗶𝘀𝗶𝗻𝗴 In 2024, average BNPL spending is projected to surpass $1,000 per user. Thanks to increased in-store availability and partnerships, consumers use it more frequently for a broader range of items. 💡 𝗣𝗿𝗼𝘀: 1️⃣ Higher Conversion Rates Splitting payments makes big purchases more appealing, reducing "sticker shock" and encouraging more sales. 2️⃣ Bigger Orders Customers are more likely to add extra items to their cart when they can pay over time. 3️⃣ Attract New Shoppers BNPL is popular with younger consumers who may not have credit cards. It helps you reach millennials and Gen Z. 4️⃣ Get Paid Upfront You get your money right away, while the BNPL provider takes on the risk. ⚖️ 𝗖𝗼𝗻𝘀: 1️⃣ Fees BNPL providers charge transaction fees, which can reduce your profit margins. 2️⃣ Not for Every Business BNPL isn't ideal for subscriptions or B2B payments—mainly for one-time consumer purchases. 3️⃣ Setup Can Be Tricky You'll need to choose the right provider and go through an application process. 4️⃣ Debt Concerns It's easy for customers to overspend, which can lead to increased debt—and potential damage to your brand. 5️⃣ Limited Regulation BNPL is still under-regulated, which could pose risks for businesses and consumers alike if issues arise. Our suggestion: If you're considering adding BNPL, do your homework & choose the provider that best meets your goals. #BNPL #RetailGrowth #PaymentTrends #DigitalMarketing

𝐀 𝐦𝐨𝐧𝐞𝐲-𝐦𝐚𝐤𝐢𝐧𝐠 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 𝐢𝐬 𝐭𝐰𝐨-𝐟𝐨𝐥𝐝. ⤵ ✅ Start early with top-of-the-funnel ads to bring in new customers. ✅ Follow up with data-backed retargeting to keep them coming back for more. The plan: lock in new customers all season & retarget them later. Your competitors are playing the long game this holiday season. You should, too. 💡 KORTX Recommendations for the rest of 2024: ✔️ Start Early & Stay Consistent: Launch prospecting campaigns in September/October to build awareness and capture new customers. ✔️ Use Precise Retargeting: Keep engaging with those who showed interest—don't let them slip away! ✔️ Optimize with Data: Keep an eye on performance and make adjustments to maximize your ad spend. 📊 Need a cheat sheet? Download our free holiday campaign calendar below. #BlackFriday2024 #MarketingStrategy #DigitalAds #Retargeting #HolidaySeason