Kruze Consulting

Kruze Consulting

Accounting

San Francisco, California 3,936 followers

Kruze Consulting: the CPA for VC-backed startups; our clients have raised over $15B in funding.

About us

Kruze Consulting is a leading provider of accounting, finance, HR and tax consulting to seed and venture capital funded startups. Kruze’s clients have collectively raised over $15 billion in VC financing, and one to three of Kruze’s clients are acquired by larger companies every month. Kruze Consulting’s tax advisory work is reducing our clients' burn by over $10 million this year, and Kruze’s team recommends best in class financial and HR systems that help make data-driven startup founders more productive. What do Kruze Consult’s clients have to say? “We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.” Vivek Sodera Co-Founder @ Superhuman "I literally love the Kruze team. Every part of it. Everyone on the Kruze team cared deeply about our success. Kruze helped us all the way through our journey - from our seed round to our A to our eventual acquisition by a public company. Real professional tax and due diligence advisory made all the difference. I highly recommend startups choose Kruze for the consulting you’ll need as you raise venture capital, grow and get ready for a big exit." Omar Tawakol Founder & CEO at Voicea, acquired by Cisco What makes Kruze Consulting different? • 100% focused on startups • Trusted by top VCs to manage their portfolio companies’ finances • Low-cost, high quality leader • Books, taxes, CFO and controller services, HR consulting, systems set up and more • Inc 5000 fastest growing private company 2 years in a row Kruze knows how to de-risk your startup’s next venture capital round. Get in touch today to see if we can help you on your startup's journey!

Industry
Accounting
Company size
51-200 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2012
Specialties
Accounting, Finance, Human Resources, Startups, Financial Modeling, Taxes, 409A Valuation, and Billpay

Locations

Employees at Kruze Consulting

Updates

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🏆 Form 5472: A Critical Guide for Our VC-Backed Clients 🚀 With over 1000 startups served and $15 billion in collective client funding, we've seen the impact of Form 5472 firsthand. This form is vital for startups with foreign ownership or investors. Missed filings can result in $25k monthly penalties - don't let this happen to you! Explore our founder Vanessa Kruze, CPA's infographic in the original post for 10 key facts. Stay compliant, stay focused on growth! #StartupTax

    View profile for Vanessa Kruze, CPA, graphic

    Founder and CEO

    🚨 Startup Founders: Don't Let Form 5472 Catch You Off Guard! As a CPA who's helped scores of VC-backed startups navigate the choppy waters of international tax, I've seen too many founders stumble on this seemingly innocent form. Form 5472 might sound harmless, but it's a ticking time bomb for startups with foreign investors or ownership. Here's the kicker: Forget to file, and you could be looking at penalties of $25,000... per month! 😱 I've created a quick infographic to break down the 10 crucial facts every founder needs to know about Form 5472. Swipe through to arm yourself with this vital knowledge! Remember: In the world of startups, what you don't know CAN hurt you. My team at Kruze Consulting has guided countless founders through this minefield - don't try to go it alone! #StartupTax #Form5472 #VCFunding #InternationalBusiness #StartupFounders

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🚀 Attention Startup Founders! Drawing from our experience with over 1000 startups that have raised $15B+ in funding, here's a critical insight: Preparing for an exit is a journey, not a sprint. Key takeaways: - Start 18 months before you want to sell - Focus on financial hygiene and investor alignment - Understand your cap table and liquidation preferences Want to position your startup for a successful exit? Check out our comprehensive guide - link in Vanessa Kruze, CPA's original post. #StartupExit

    View profile for Vanessa Kruze, CPA, graphic

    Founder and CEO

    💡 Founders: Is Your Startup Really Ready to Sell? 💸 Over the years, I've guided hundreds of founders through the startup journey. One critical phase that often catches them off guard? Preparing for an exit. Here's a wake-up call: Ideally, you need to start prepping for a sale 18 months before closing the deal. Why? Because you'll need time to: - Develop relationships with potential buyers - Clean up your financials - Get your legal house in order - Align with your board and investors I've seen too many founders scramble at the last minute, potentially leaving money on the table or worse, derailing the deal entirely. Remember: 1- Good back-office hygiene is crucial 2- Clear communication with investors is non-negotiable 3- Understanding your cap table and liquidation preferences is a must Don't wait until a buyer comes knocking. Start positioning your startup for a successful exit today. What's your biggest concern about selling your startup? Let's discuss in the comments!

    • No alternative text description for this image
  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🚀 Startup Founders: Don't Let VCs Take It All! 💼 Are you raising capital or planning an exit? Understanding liquidation preferences could save your payday. Key Points: - Learn why VCs might get paid first in an exit - Discover the hidden costs of raising too much capital - Understand the "liquidation stack" and who gets paid when Protect your hard-earned equity. Get the facts on liquidation preferences now! 👉 https://lnkd.in/gYW_bWhx #StartupFinance #VentureCapital #FounderTips

    Liquidation Preference

    Liquidation Preference

    kruzeconsulting.com

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    💥 What is a Bullet Loan, and why should startups care? 🚀 If you’re in the late-stage or biotech sector, a bullet loan might be on your radar. But beware—these loans are not for the faint of heart. Unlike traditional loans, bullet loans require little to no principal repayment throughout the term, with one massive payment due at the end. That’s right—on the last day of the loan’s term, the entire borrowed amount is due. 😲💸 This structure can be a game-changer for startups needing liquidity early on, but it also comes with significant risks, including payment shock and potential default. So, is a bullet loan a smart move for your startup? Get the full breakdown in our latest article. Link in the 1st comment! #StartupFinance #VentureDebt

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    Kruze's Scott Orn, CFA will be speaking during the upcoming Tech Week on fundraising. Startups that we've worked with have collectively raised billions YTD - Scott will share what we are seeing in the early-stage market!

    View profile for Alvin Kim, graphic

    Director of Marketing @ TriplePoint Capital

    I’m excited to share our TECH WEEK by a16z founders <> investors panel on fundraising with Regie.ai, PitchBook, Citizens Private Bank, and Kruze Consulting on 10/9 during #SFTechWeek! 🎉 The panel will be moderated by Kyle Stanford, CAIA, Lead VC Analyst @ PitchBook. Speakers: Srinath Sridhar, CEO & Co-Founder @ Regie.ai Scott Orn, CFA, Chief Operating Officer @ Kruze Consulting Vincent Timoney, Senior Managing Director @ Citizens Private Bank Secure your spot: https://lu.ma/2wfymbls #entrepreneurs #startups #vc #techweek

    • No alternative text description for this image
  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🔥 Startup Founders: Is Your Burn Multiple Making or Breaking Your Funding Rounds? 📊 VCs are obsessed with burn multiples, and for good reason. This crucial metric could be the key to unlocking your next round of funding. Are you prepared? Key Points: - Understand why burn multiple matters more than ever - Learn what top VCs consider "good" for different ARR levels - Discover if you're burning cash faster than you're growing ARR Don't let an unfavorable burn multiple hold your startup back. Get informed and take control of your financial future! 👉 https://lnkd.in/dQNX-H72 #StartupMetrics #VCFunding #BurnMultiple

    What is a burn multiple?

    What is a burn multiple?

    kruzeconsulting.com

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🚀 Attention startup founders! Navigating finance due diligence can be tricky, but we've got you covered. Our team, which has helped startups raise over $15 billion in VC funding, has put together a comprehensive guide on mastering the finance due diligence process. 📊💼 From early-stage basics to detecting fraud in later rounds, we've packed it with insights you can't afford to miss. Read the full article – link in the comments of Healy Jones' original post! #StartupFunding

    View profile for Healy Jones, graphic

    Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise

    💼 Founders: Financial Due Diligence Evolves as You Grow Having been a VC and startup exec, I've seen how financial scrutiny changes at each stage. Here's what to expect: 🌱 Seed: Basic financial model, use of funds, burn rate, any historicals that you have, basic revenue numbers (accrual revenue!). 🚀 Series A: Detailed accrual financials, cash flow projections, unit economics. VCs dissect your projections. 📈 Series B+: Historical performance, revenue diversification, sensitivity analysis on projections. 🔑 Key areas VCs examine: +Cash burn management +Revenue recognition +Expense structure +Cap table & financing history +Operational metrics & KPIs 💡 Pro tip: Start preparing early. Engage startup-focused accountants now to set a strong foundation for later rounds. Robust financial practices aren't just for fundraising - they're crucial for scaling your business effectively. I’ve put a link to a more detailed rundown on financial diligence in the first comment:

    • No alternative text description for this image
  • View organization page for Kruze Consulting, graphic

    3,936 followers

    Understanding venture debt covenants is crucial for any startup founder. 🚀💼 These “rules of engagement” can have a big impact on your company’s financial health, influencing everything from cash flow to operational flexibility. Before you sign on the dotted line, make sure you know what you're agreeing to—because breaching these covenants could lead to some tough consequences. It’s all about negotiating terms you can actually live with. 🤔 Want to dive deeper into this topic? Link to the article is in the first comment.👇 #VentureDebt #StartupFinance

  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🚀 Maximize Your Startup's Exit: Insider Secrets to 2X Your Acquisition Odds! 💰 Thinking about selling your startup? Our comprehensive guide reveals why Kruze Consulting clients are 2x as likely to get acquired vs. the typical startup. Here's what you need to know: Key Insights: - M&A is 110x more likely than an IPO for startups - Start preparing 18 months before your target sale date - Prepare for intense due diligence with our comprehensive checklist These are just a few reasons why Kruze Consulting clients have doubled the acquisition success rate. Don't leave money on the table! 💰 Get our expert advice and set your startup up for a smooth, profitable exit! 👉 https://lnkd.in/g3HqZjAV

    • No alternative text description for this image
  • View organization page for Kruze Consulting, graphic

    3,936 followers

    🏆 Attention Startup Founders: Understand CAPEX, Nail Your Financials 📈 With over 800 startup clients who've collectively raised $15B+, we've seen how crucial CAPEX knowledge is for financial accuracy and investor communication. Key takeaway: CAPEX impacts your balance sheet, not your income statement. Get this right to represent your startup's finances correctly. Ready to clarify CAPEX? Check out Scott Orn, CFA's original post for a link to our comprehensive guide. #VentureCapital

    View profile for Scott Orn, CFA, graphic

    Startup Accounting & Taxes at Kruze Consulting

    🔍 Founders, What You Need to Know About CAPEX 🚀 Listen up, startup leaders. Let's talk Capital Expenditures (CAPEX). This isn't just big company jargon. It's basic startup finance knowledge. Here's why CAPEX matters for you: - It's not a regular expense - it's an investment in your future - CAPEX impacts your balance sheet, not your income statement - It's crucial for hardware and manufacturing startups - VCs scrutinize your CAPEX strategy Get this wrong, and you could misrepresent your financial health. Get it right, and you're setting up for long-term success. Bottom line: Understanding CAPEX is non-negotiable for founders. Are you on top of your capital expenditure strategy? #StartupFinance #CAPEX #VentureCapital #FounderTips

Similar pages

Browse jobs