Kruze Consulting

Kruze Consulting

Accounting

San Francisco, California 4,020 followers

Kruze Consulting: the CPA for VC-backed startups; our clients have raised over $15B in funding.

About us

Kruze Consulting is a leading provider of accounting, finance, HR and tax consulting to seed and venture capital funded startups. Kruze’s clients have collectively raised over $15 billion in VC financing, and one to three of Kruze’s clients are successfully acquired every month. Kruze Consulting’s tax advisory work is reducing our clients' burn by over $40 million this year, and Kruze’s team recommends best in class accounting, financial, and HR systems that use automation and AI to help make data-driven startup founders more productive. What do Kruze Consult’s clients have to say? “We're huge fans of Vanessa and the folks at Kruze Consulting. They set up our books, finances, and other operations, and are constantly organized and on top of things. As a startup, you have to focus on your product and customers, and Kruze takes care of everything else (which is a massive sigh of relief). I highly highly highly recommend working with Vanessa and her team.” Vivek Sodera Co-Founder @ Superhuman "I literally love the Kruze team. Every part of it. Everyone on the Kruze team cared deeply about our success. Kruze helped us all the way through our journey - from our seed round to our A to our eventual acquisition by a public company. Real professional tax and due diligence advisory made all the difference. I highly recommend startups choose Kruze for the consulting you’ll need as you raise venture capital, grow and get ready for a big exit." Omar Tawakol Founder & CEO at Voicea, acquired by Cisco What makes Kruze Consulting different? • 100% focused on startups • Trusted by top VCs to manage their portfolio companies’ finances • Low-cost, high quality leader • Books, taxes, CFO and controller services, HR consulting, systems set up and more • Inc 5000 fastest growing private company 2 years in a row Kruze knows how to de-risk your startup’s next venture capital round. Get in touch today to see if we can help you on your startup's journey!

Industry
Accounting
Company size
51-200 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2012
Specialties
Accounting, Finance, Human Resources, Startups, Financial Modeling, Taxes, 409A Valuation, and Billpay

Locations

Employees at Kruze Consulting

Updates

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    4,020 followers

    Retained earnings: a financial milestone for startups! 📈 Negative retained earnings are common for VC-backed startups but if a big prospect asks for your financials you’ll need to be able to explain why! Link to the article in the original Kruze Consulting post. 💡

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    4,020 followers

    Understanding Retained Earnings: A Startup's Financial Milestone 📊🚀 Retained earnings are more than just numbers on your balance sheet. They represent the cumulative profits your startup has earned over the years. But what happens if you have negative retained earnings? 🤔 For VC-backed startups, negative retained earnings can be offset by continuous equity raises. This is a common scenario for many of our clients at Kruze Consulting. 💡 Learn more about how retained earnings impact your startup's financial health and why it's a metric to be proud of when you turn profitable. #StartupFinance #VentureCapital

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    4,020 followers

    Understanding Retained Earnings: A Startup's Financial Milestone 📊🚀 Retained earnings are more than just numbers on your balance sheet. They represent the cumulative profits your startup has earned over the years. But what happens if you have negative retained earnings? 🤔 For VC-backed startups, negative retained earnings can be offset by continuous equity raises. This is a common scenario for many of our clients at Kruze Consulting. 💡 Learn more about how retained earnings impact your startup's financial health and why it's a metric to be proud of when you turn profitable. #StartupFinance #VentureCapital

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    4,020 followers

    Founders, understanding EBITDA is essential for showcasing your startup’s true potential to investors. 📊💼 EBITDA focuses on core operations, making it a key metric in your fundraising journey. Get the full scoop—link to the article in the original Healy Jones post. #StartupFinance

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    Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise

    🚀 Founders, Understanding EBITDA is Crucial! 🚀 Ever wondered why investors are so obsessed with EBITDA? 🤔 EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a key metric that gives a clearer picture of your startup's operational performance. It strips away the effects of financing and accounting decisions, allowing investors to see a decent view of your business's profitability/burn. Here’s why it matters:  🔸 Operational Focus: EBITDA focuses on the core operations, making it easier to compare your startup with others in the industry.  🔸 Investor Appeal: Investors use EBITDA to assess the health and potential of your startup without the noise of non-operational factors.  🔸 Valuation Tool: It’s a critical component in valuation models, helping to determine your startup’s worth. EBITDA is not perfect - especially for tech startups... but it's something that VCs may ask you about during a fundraise. For a comprehensive guide on EBITDA and how it impacts your startup, check out the link in the first comment below. Let’s make informed decisions that drive growth and attract investment! 💼🌟

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    4,020 followers

    📊 VC Fund Reserves Demystified! Key points every founder should know: - 60-70% of VC funds typically go to new investments - 30-40% is reserved for follow-ons - Reserve requests require careful planning As experts in startup finance, we believe this knowledge is crucial for founders navigating the current funding landscape. Full article link in Healy Jones' original post! #VentureCapital

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    Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise

    VC Fund Reserves: What Founders Need to Know Now 💰🔍 As many VC funds are getting long in the tooth, having been raised years ago, understanding fund mechanics is more crucial than ever for startups. Key takeaways on VC fund reserves: +Typically 30-40% of a fund is reserved for follow-on investments +Reserve allocation can make or break a startup's future funding +Founders must approach reserve requests strategically Don't miss this insider's perspective on VC decision-making!

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    4,020 followers

    Attention startup founders! 🚨 Are you default alive or default dead? Our COO Scott Orn breaks down this critical concept, popularized by Y Combinator's Paul Graham. With our experience serving VC-backed startups that have raised over $15 billion collectively, we know how vital this question is. Learn how to assess your startup's financial health and make strategic decisions that will impress investors. Don't miss Scott Orn, CFA's full analysis—link in our original post! 🔍💼 #StartupStrategy

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    Startup Accounting & Taxes at Kruze Consulting

    Is Your Startup Default Alive or Default Dead? 💡💼 Paul Graham, the founder of Y Combinator, asks a crucial question to every startup founder: "Is your startup default alive or default dead?" 🤔 Being "default alive" means your startup is on the path to profitability without needing more outside investment. On the other hand, "default dead" means you'll need another check to keep going. 🚀💸 Understanding this concept is vital for your startup's survival and growth. Learn how to cut your burn rate strategically and maintain a healthy, growing company. 🌱 Read more about this powerful concept and how it can impact your startup's future. Link in the first comment! 👇 #StartupFinance #VentureCapital

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    4,020 followers

    Startup founders, let's demystify those POA notifications! 🕵️♂️🧾 These letters aren't a cause for alarm - they're actually a sign that your financial ducks are in a row. 🦆✅ Our CEO, Vanessa Kruze, has penned a must-read explainer on this often misunderstood topic. Dive into the details - link to the full article in Vanessa Kruze, CPA's original post! #StartupFinance

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    Founder and CEO

    🔍 What is a POA notification and why should startup founders care? 🔍 When your startup outsources payroll or HR functions, you’ll need to provide a POA (power of attorney) authorization. This allows your payroll provider or accounting firm to handle important tasks like unemployment benefit claims or contacting the IRS on your behalf. 🏢💼 If you receive a POA notification, it’s just a confirmation that the taxing authority has received your authorization. No action needed! ✅ Understanding these notifications can save you time and stress. Learn more about POA notifications and how they impact your startup. #StartupFinance #TaxTips

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    4,020 followers

    🚨 Common Tax Filing Mistakes Startups Make 🚨 Vanessa Kruze, CPA and Founder/CEO of Kruze Consulting, shares her top warnings for startup founders during tax season. 📅💡 "Filing late is bar none my biggest warning for startup founders - make sure you file every year and with an extension, where applicable. Not filing on time can leave you open to massive penalties and exclude you from capturing the R&D Tax Credit." Don't let tax season be a stressor. Preparation and working with an experienced CPA can make it a breeze. 🌬️✨ Read more about these common mistakes and how to avoid them. Link in the first comment! 👇 #StartupTaxes #TaxTips

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    4,020 followers

    🚀 Founders: Master Your Option Pool Strategy! 🚀 Struggling with how to size your startup's option pool? We've got you covered! Key strategies to remember: 1️⃣ Align pool size with your hiring plan 2️⃣ Consider industry benchmarks 3️⃣ Factor in your funding stage 4️⃣ Don't forget about potential C-suite hires But here's the real game-changer: We've created a FREE option pool modeling tool to make this process a breeze! 👉 Download link in the comments below Don't leave your equity to chance. Use data to drive your decisions and negotiations with VCs. Let's maximize your startup's potential together! 💼📊

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    4,020 followers

    🚀 Founders, elevate your pitch game with Guy Kawasaki's Pitch Deck! 🚀 One of our former VCs explains why this is a great pitch deck template for many early-stage startups. Learn how to make your pitch concise, impactful, and investor-ready. Check out the link in Healy Jones' original post for the full guide! 📊✨ #StartupSuccess

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    Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise

    🚀 Master the Art of Pitching with Guy Kawasaki's Pitch Deck! 🚀 At Kruze Consulting, we've seen startups raise over $15 billion in VC funding, and one tool that stands out is the Guy Kawasaki Pitch Deck template. 📊✨ The 10/20/30 rule is an awesome framework for a compelling pitch: ✅ 10 slides ✅ 20 minutes ✅ 30-point font This framework forces you to distill your ideas and make a compelling, concise pitch. I love how it pushed founders to tell a story - efficiently. Watch my video or read the guide (link in comments below) and see why this template is a must-have for early-stage startups. I’m also including a link to where you can get the deck off of Guy Kawasaki's site.

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