KS&R

We’re excited to sponsor the upcoming Women In Research (WIRe) event in NYC on November 7th! This event brings together industry professionals to connect, exchange ideas, and champion the advancement of women in leadership and research roles. We’re proud to have Kaitlyn Lefeve & Jennifer Longo representing our team at this inspiring gathering. Let’s continue building a more inclusive and empowered research community! #WIRe #WomenInResearch

Mark Scholz of our Retail & E-Commerce Industry Team has been featured in Total Retail, discussing how receipt capture technology fills critical gaps in consumer buying data, enabling retailers to unlock new growth opportunities. In the article, Mark explains how capturing off-platform purchase data provides retailers with a more comprehensive view of customer behavior, helping them optimize marketing strategies and deliver personalized shopping experiences. These insights are essential for staying ahead in today’s complex, omnichannel retail environment. Check out the full article in the first comment! #Retail

Syracuse has been home to KS&R’s headquarters since our founding, and the community remains close to our heart. That’s why we were proud to sponsor the FOCUS Greater Syracuse, Inc. The 2024 Wisdom Keeper Award celebrates local leaders who embody exceptional leadership, dedication, and a bold vision for the future of our city. This year, Robert Simpson, President of CenterState CEO, and Sheena Solomon, Director of The Gifford Foundation, were recognized for their outstanding contributions to Syracuse’s growth and well-being. We were also pleased to see Rita Reicher, former President of KS&R. Our very own Mike Nash and Patty Trainor were proud to attend and represent KS&R at this inspiring event!

Celebrating #NationalPumpkinDay with some heartwarming moments from the pumpkin patch! We love seeing members of our #ksrcrew, Loni Strail, and Lindsay Campbell, along with their beautiful families, enjoying all the fall festivities. From picking pumpkins to making memories, it’s the perfect way to embrace the season!

AI is transforming the cybersecurity landscape—but is it a game changer or a double-edged sword? As Cybersecurity Awareness Month continues, Vanessa Mezquita of our Telecom, Entertainment & Recreation Industry team has been monitoring conversations about AI’s growing role in defending against cyber threats. There's excitement about AI's potential to strengthen defenses, but also caution about its risks if not carefully managed. One thing is clear: while AI is powerful, it works best when combined with human expertise. Explore the full article in the first link to learn more about the opportunities and challenges ahead. #Cybersecurity #AI #CyberAwarenessMonth

Wednesday Wisdom 😀

As we celebrate Pharmacy Week, we’re highlighting the crucial role pharmacists play in patient care. With over 20 years of pharmacy insights and trusted relationships across retail, specialty, and hospital settings, we recognize the vital role pharmacists play and the challenges they overcome daily to ensure patient care and safety. Thank you to all pharmacists and pharmacy technicians for your dedication! #PharmacyWeek

It’s a sure thing at PPS this year! Ben Cortese, VP of Decision Sciences & Innovation, and Michelle Aubertine, Telecom, Entertainment & Recreation Insights Manager, will be in attendance at the Professional Pricing Society (PPS) Conference in Las Vegas, October 22-25. Ben will take the stage to present Practical Pricing - Disrupting the Game, exploring how introducing new price tiers in a longstanding price ladder can disrupt the market and how conjoint research helps address these challenges, with scratch-off games as a case study. If you’re attending, don’t miss the chance to connect with our #KSRCrew! #PPSVEGAS24

We caught up with Connor Burton, Decision Sciences & Innovation Analyst. He shares what he could not live without, his proudest accomplishment, and who inspired him in this Q&A. #KSRCrew

A few of our #KSRcrew stepped out of the office for some axe-throwing fun, putting their focus and precision to the test in a friendly competition.   Whether in the office or out, Allie Pierce, PhD, Sean Beney, Ryan Ingerson, Ryan McCoy, and Paul Scott always strive for efficiency, results—and hitting that bullseye! #teamwork #teambuilding