Escalent

What does it take to guarantee a robust and actionable marketing segmentation with staying power? Qualitative research. In a new blog post by Kara Moylan, Raymond Reno and Lydia Short, we outline the three critical roles of qualitative research to ensure impact and long-term ROI when building segmentations. Read more here: https://hubs.li/Q03cQc_c0 #MarketingSegmentations #QualitativeResearch #MarketResearch C Space | Hall & Partners

New data from Cogent Syndicated reveal 80% of advisors using model portfolios report improved portfolio management efficiency, almost 70% agree models give them more time for prospecting and acquiring new clients. Our latest press release: https://hubs.li/Q03cK0-Z0 highlights an opportunity for providers to lean into these benefits to boost advisor buy-in. #mrx #financialadvisors #modelportfolios

Consumers form hard-to-change habits, which makes it difficult to motivate behavior change. What brands need is to understand what drives people to make decisions—and behavioral science is the key to unlocking that understanding. Our new AI-powered behavioral science insights model, BeSci x AI™, helps businesses drive behavior change by analyzing six dimensions of behavior, compared to other solutions that only analyze two dimensions. Now, you can elevate your approach to human understanding at scale, design better customer experiences, and drive lasting change at speed. Learn more and harness the power of BeSci x AI here: https://hubs.li/Q03cK60t0 #BehavioralScience #MarketResearch #AI #ConsumerBehavior

In the biopharmaceutical industry, everyone is talking about antibody-drug conjugates (ADCs) and what’s next for this potentially game changing treatment. In a new blog post by Pharmaceutical Executive, Escalent Group’s Darja Irdam, Ph.D., discusses key trends and possible applications. Read more here: https://hubs.li/Q03cBVmK0. #MarketResearch #PharmaInsights #ADCs Hall & Partners | C Space

New from Cogent Syndicated: Advisor Ad Spend on Newer Mediums No Longer Limited to Millennials Our latest study reveals that demand for business and financial news on social media platforms is rapidly accelerating across all advisor channels and advisors of all ages are increasingly comfortable streaming audio and video services. Our new blog: https://hubs.li/Q03cjQmZ0 highlights the vast opportunity media buyers must consider to maximize their reach and get in front of the right targets. #mrx #financialadvisors #advisormarketing #adspend

Our commercial vehicle and fleet experts will discuss building the future together at this year's Commercial Vehicle Business Summit on April 2 & 3! Join us for two days of expert-led discussions, connect with industry experts, gain valuable insights, and learn about the latest developments driving vehicle and solution innovation—and for a chance to be part of the collective effort to shape the future of the commercial vehicle industry. Register for this FREE event now to secure your spot: https://hubs.li/Q03bBWRx0 #CommercialVehicles #fleet #CVBS25 Work Truck Solutions

In a world obsessed with automation, algorithms and artificial intelligence, it’s easy to forget — people build brands. Insight communities empower brands to leapfrog the competition by fostering deep, culturally intelligent relationships with their customers—leading to better experiences and sustainable business growth. Discover how insight communities address end-to-end business challenges and help brands build stronger, more meaningful customer relationships in this comprehensive guide from our business unit, C Space. 👉 Download your free copy here: https://hubs.li/Q03bFQ-60 #InsightCommunities #MRX #CustomerInsights

Are you in the business of motivating behavior change? Introducing BeSci x AI™, Escalent’s new AI-powered behavioral science model that produces better behavior change strategies at speed. BeSci x AI classifies likelihood to effect change with 98% accuracy and is helping clients analyze decision-making, facilitate behavior change and enhance engagement to design better customer experiences. And, unlike other solutions that only analyze two dimensions of behavior, BeSci x AI analyzes six dimensions and is paired with Human-Guided AI—behavioral scientists with deep industry expertise who validate and enhance the research. Learn how we're leveraging BeSci and AI to drive real business impact: https://hubs.li/Q03bNmhJ0 #BehavioralScience #MarketResearch #AI #ConsumerBehavior

A new bill recently introduced to the House of Representatives aims to eliminate taxation on Social Security retirement benefits, potentially increasing retirement income for millions of American citizens. If passed, firms should look for ways to educate advisors and investors on the impacts to how funds are positioned for retirement going forward. https://lnkd.in/e55aWUBH #Financialservicesindustry #MRX #WealthManagement

What’s the biggest surprise for new BEV owners? Home charging: 81% of BEV owners say their ownership experience is better than expected—thanks in part to the ease of charging at home. And for future buyers, 71% are more likely to purchase from automakers who handle the entire home charging setup. A new InsideEVs article features insights on this and more from our EVForward® study, with our EV expert K.C. Boyce explaining why simplifying home charging is key to accelerating EV adoption. Read the full article here: https://hubs.li/Q03btLkW0 #ElectricVehicles #EVcharging #MarketResearch InsideEVs