Kwanzoo - Buyer-level Visitor Identity | Growth Platform for Global B2B Enterprises

SaaStr Day ONE - the Sky Cam View! Stay Tuned for more updates on Saastr with Kwanzoo - Buyer-level Visitor Identity | Growth Platform for Global B2B Enterprises and Mani Iyer #SaaStr  #Saastr24  #b2b  #marketing  #sales  #gotomarket  #salestech  #martech  #saas  #AI

Quick Take on SaaStr Day1, with good friend David Dulany. Catching up here with lots of old friends and new, and fellow SaaS travelers. Looking forward to meeting fellow Revenue Leaders at the Fogbird tonight, and the CMO Brunch tomorrow! #SaaStr #Saastr24 #b2b #marketing #sales #gotomarket #salestech #martech #saas #AI

Start of all the action …..Meet our CEO Mani Iyer all of the week of Sep 9th at these events in the SF Bay Area. Mani is also hosting both 1:1 and group Braindate sessions on B2B GTM - What's Working in 2024. If you are interested, please book time here: https://lnkd.in/dJzAXdUs #SaaStr #SaaStrAnnual #SBCaravan24 #Conferences #SanFrancisco #B2BSaaS #USAGTM

Will you be at SaaStr Annual 2024 ? Catch our CEO Mani Iyer all of the week of Sep 9th at these events in the SF Bay Area. Mani is also hosting both 1:1 and group Braindate sessions on B2B GTM - What's Working in 2024. If you are interested, please book time here: https://lnkd.in/dJzAXdUs #SaaStr #SaaStrAnnual #saasboomi #SBCaravan24 #Conferences #SaaSBoomiCaravan2024 #SanFrancisco #B2BSaaS #USAGTM

How to Turn Website Visitors into Warm Leads actioned daily through Clay In this video, we show a simple workflow for actioning warm leads sourced on a #B2B company website into Clay.com. This is the first step in that workflow to push the warm leads into Clay. From there, additional workflow would allow B2B marketers and Rev Ops to enrich the data, and generate 1:1 personalized sales emails, that can be pushed out through sales email tools. The best part? The entire process runs automatically every day, saving you valuable time and effort! Clay #Kwanzoo #B2B

It’s been a SEA CHANGE! In early 2023, (just about) every B2B company would engage with prospects with a Marketing Automation platform (MAP). Now? Not so much! There’s a COMPLETELY NEW way to nurture. What changed? MAP tools were sending too many emails. And we ignored them. If we are in the market for a new solution, what do we do? We go online and research what’s out there. We may check out a directory site (e.g. G2, TrustRadius) We may ask our friends on LinkedIn. We may post in a private community on Slack or WhatsApp. Especially if we do NOT want to be inundated by vendors. We may review an analyst report. But we'd rather check with folks we trust. The volume of MAP emails are now WAY DOWN! Are MAP systems becoming glorified NEWSLETTER distribution tools? MAP vendors are RAISING prices at SMALLER contact bands. Pay $1000s per month for what? So what is replacing MAP emails? How should a B2B company engage prospects today? Do you even NEED a MAP system? We heard this from a Senior Demand Gen Leader at an A-list B2B brand! Here’s what he wants to do. Aggregate ALL buying signals - From website form fills, warm leads from person-level visitor ID tech, 3rd party content leads. From accounts engaging on directory sites. Accounts engaging with MULTIPLE anonymous buyers on their own site. From accounts engaging all across the web on relevant TOPICs. Then FILTER the signals by relevant ICP accounts and “profile-fit” leads and contacts. PRIORITIZE the most engaged accounts and contacts to go after! Sounds easy? No, it’s NOT! Signal aggregation is a well-known problem. And NO ONE has figured it out, yet. Not the ABM tools, and not anyone else. Let's assume these customized lists get built, somehow, EVERY DAY! What next? Get 1:1 personalized LinkedIn messages and sales emails teed up to these target buyers. Get all the data CURATED, for 100% email deliverability, and get phone numbers that work too. Get the emails sent out from SECONDARY domains! Do NOT risk your primary domain for any SPAM complaints, or email bounces. Prep phone calls and VMs to these prospects, and add into the LinkedIn + Email sequence. Keep on A-Z testing (yes, iterating until you find what works) the message subject lines and copy. Get a genuine response from your outbound efforts. Now line up a short call, and get them going on a NO-COST to LOW-COST POC. No one is buying software these days that they have not tried first! Work hard to make the POC a positive experience. Double and triple down on Customer Success! Get your POC Success Criteria defined UP FRONT. And then work like hell to get the Customer to a place where they see VALUE. So where are you on this journey? Pursuing a MAP-led approach? Or is your MAP for newsletters? Or something else? Pivoting to an SDR/Sales-driven nurture process as a priority? Where do you see things headed? #b2b #marketing #sales #gtm #abm #PersonLevelVisitorID #demandgen

Person-level Visitor ID Tech is proving to be one of the most useful B2B Go-to-Market (GTM) tech innovations of 2024. Essentially this tech surfaces new “buyers” on a B2B website with full contact information, who may have never visited the website, or have not ever filled out a form, or even clicked on an email from this Company. Read the complete article here by CEO Mani Iyer - https://lnkd.in/dGM8gTb6 #Kwanzoo #websitevisitoridentification #b2b #martech

Nearly every prospect call for our person-level visitor ID technology is evolving into a proof of concept (POC). This raises an important question: What is the true value of a warm lead from your website? Consider the costs of generating leads through various channels and the potential savings with our technology. By analyzing profile-fit leads, you can significantly enhance your marketing strategy and reduce your cost-per-lead. Let’s connect and explore how our solution can transform your lead-generation efforts. What insights do you have on maximizing warm leads? 

Conference season is upon us! More in the Video below :) Looking forward to catching up live with many fellow Revenue Leaders, SaaS Founders, and Operators here in the SF Bay Area, at the following events. You can also join me and some good friends at some sessions and events that we are hosting! SaaStr 2024 Annual - Sept 10-12, drop me a DM, or look for me at the CMO Brunch on Sep 12th, 9 AM - 1 PM PST. SaaStr 2024 Braindate Meeting Area - Sept 10, 3:30 PM - 4:15 PM PST. https://lnkd.in/dYHFdYUE (Join our group as we deep dive into person-level visitor ID tech, and how it’s transforming B2B go-to-market (GTM). Only FOUR spots left!) Directive at SaaStr - SF Giants - Sept 10 evening. Seemed like a fun way to meet a whole bunch of Revenue Leaders. So I am in! SaaSBoomi Caravan - Sep 12-16 - Caravan '24 - SaaSBoomi. It’s the 3rd Annual event, with some amazing SaaS Founders from India and across the USA. Kicks off on 12th evening. SaaStr - SaaSBoomi - Founders and Revenue Leaders Meetup - Sep 12, 8:30 - 10 PM PST Register here: https://lu.ma/yewdv90l (We are hosting this after-dinner event in Palo Alto, bringing together Founders who are in town for SaaStr and SaaSboomi Caravan, connecting them to other local SaaS Founders) Dreamforce - Sept 17-19 - Yes, it’s back! With lots of evening parties and side events. Message me if you are in the area and want to catch-up. OpsStars at Dreamforce - Sept 18 - It’s all day, and a great place to meet Rev Ops folks. Let's catch up early afternoon. Let’s chat about what’s new with B2B GTM and useful GTM tech innovations, the World of B2B Data, Effective sales engagement, and What’s working for Closing More Business in 2024! #b2b #marketing #sales #gotomarket #SaaStrannual2024 #Dreamforce24 #SBCaravan24 #demandgen #revops #BuyerID #WebsiteVisitorID #PersonLevelID #PersonLevelVisitorID

It's Only 2 Weeks Until SaaStr Annual 2024! Kwanzoo is thrilled to be at SaaStr! Join Our CEO, Mani Iyer at Group Braindate Sessions on a range of B2B Go-to-Market (GTM) topics! We look forward to discussing the latest trends, challenges, and opportunities in B2B Marketing, Sales and GTM. We look forward to connecting with fellow Revenue Leaders, SaaS Founders and Operators at SaaStr —let's drive innovation together!  #SaaStr2024 #GTM #B2B #Kwanzoo #Saas