La Hacienda

How can you improve your content strategy?! Be consistent and patient. Back in August, we released a new weekly podcast - Estreno Exclusivo, a show by La Hacienda - a space where we talk about movies that we consider rewatchable and all the factoids and cultural impact that you can think of (it's in Spanish though - I'll drop a link in the comments). Our numbers haven't been anything to write home about. This is sort of a vanity project for us, like a book club but with cameras on (and not books but movies). We don't expect it to be a hit. It's something we're doing mostly for ourselves and our close ones. However, this past week we saw a notable increase in our metrics after we released our 7th (!) episode. The metrics? - 74% more views - 568% more impressions With no money behind it, and by doing absolutely NOTHING different than the past few weeks. The trick? No trick, really. Just the fact that we have been posting constantly every week on the same day and time for the past 7 weeks. That's it. The product might be of high quality (or not), but the main cause of these results is just .. consistency and patience. ------------- Shoutout to our hosts Jose and Fernando for bringing your enthusiasm and knowledge week in and week out on our show!

We opened a studio! - 🎥 📸🎞️🎙️🎚️ Here’s a little snippet of a live session - (as my musical alter ego “Tornado Hogan”) recorded at our very own La Hacienda studios, our new spot in the greater Boston Area - - a cover of a song by one of my heroes, “The Boss” Bruce Springsteen. Starting in September, we’ll be able to support your video, photo, audio recording needs in our small but mighty studio space. - photo shoots - video shoots (talking heads, explainers, interviews) - podcasts (We even have a green screen) We recorded this and other songs in an afternoon - (imagine what we can do for your brand with some time and budget) 🙂↕️ Despite the difficult times back home 🇻🇪- we are committed to keep working and being true representatives of the values of our people, and we are committed to be agents of change through our work and through culture - and this new step is a great way to move forward in that mission, and have a reason to celebrate despite the dark times. Peace.

This is La Hacienda - our fun little corner for great ideas and creative innovation. It all started when these two Venezuelan dudes decided to start something different on their own. Something meaningful. We have our brilliant and eccentric Creative Director, Gonzalo Veloz. He loves ALL things art and music, and he's known as the one-and-only Tornado Hogan 🎸 And we have the Wearer of All Hats, Jorge Gomez Mantellini (that's me). I'm probably one of the most extroverted introverts you'll ever meet, and I have a non-healthy relationship with sports (especially futbol) ⚽ We specialize in branding and video production (although we love and do most things "creative") and we would love to continue helping brands grow and reach their goals by creating memorable and effective creative assets. Want to help? Let everyone know that we exist 😂 ❤️

Your brand's aesthetic and look-and-feel may be absolutely stunning, but ultimately be hurting your business 💀 Take a step back and reevaluate your branding approach - shift the focus from aesthetics to value. Here are some things to avoid: 🎨 Prioritizing style over everything else - better have an authentic and memorable logo than a "perfect" or a very pretty one. 🗣 Misalignment with your audience - understand what they need and cater to them. Speak their language, not yours. 🖨 Lack of adaptability - embrace change and new trends. Evolve with your audience. ✅ Overdoing consistency - don't be afraid to draw outside of the lines from time to time. Be human. 🛒 Neglecting functionality - practical beats aesthetic. Your branding should be user-friendly, both for your sake and your audience's. TL;DR: aesthetics should enhance your brand, not limit it. #brand #branding #storytelling #marketing #creative #leadgeneration #digitalmarketing #contentmarketing